Colgate today introduced a new range of toothpaste inspired by nature – Colgate Naturals, designed to meet consumers’ gravitation towards a more wellness-focused lifestyle.

With natural extracts such as lemon, tea tree oil, aloe vera, seaweed salt and crystalline salt, Colgate Naturals comes in three variants: Pure Fresh, Real White and Gum Comfort.

Colgate-Palmolive Malaysia General Manager Peter Torrington says, “Over the years, we have seen an emerging trend of increased advocacy towards health and wellness across Asia, particularly Malaysia as well. In fact, these concepts are slowly but surely becoming the new lifestyle symbol for Millennial Asians, with Malaysians included into the fold.