Kuala Lumpur (23rd March 2021): Realising the difficulties faced by hijabi women in getting a facemask that suits their appearance, Anggun Kirana Sdn Bhd has taken this opportunity to explore a niche segment by launching a premium medical facemask brand for hijabi women, known as Himaya.
Himaya is a brand new premium medical facemask made from premium medical grade filter fabric for better breathing. Himaya is also suitable for people with sensitive skin due to its soft premium fabric quality.
Himaya medical facemask has been approved as an MDA (Medical Device Authority) by the Ministry of Health Malaysia (MOH) due to the quality of air filtration and the effectiveness of Himaya medical facemask in curbing the spread of the virus.
Because Himaya is specifically intended for hijabi women, it comes with a head-loop for maximum comfort, in contrast to regular ear-loop facemasks, and has been recognized by the Asia Halal Brand Awards (AHBA) as a special premium medical face mask for Muslim customers who adorn the hijab.
Himaya has collaborated with two leading celebrities, namely Wany Hasrita and Erra Fazira who are now Himaya’s two newest ambassadors as Himaya complements their appearance and sense of hijab style. Himaya introduced medical facemasks in two new attractive colours, which are Apricot Dream by Wany Hasrita, and Blue Lagoon by Erra Fazira.
Himaya’s latest campaign, “Siapa Cakap Pakai Medical Mask Tak Boleh Bergaya” was launched with the objective of encouraging hijabi women to stay fashionable and appear confident with the latest fashionable facemask collection from Himaya.
“We are very proud of Himaya’s collaboration with Wany Hasrita and Erra Fazira. Himaya, the hijabi’s medical facemask has received an overwhelming response and one of the main reasons is its high quality and the multiple attractive colour options it comes in. Apart from that, the Ministry of Health Malaysia approves the facemask as an MDA (Medical Device Authority), giving consumers confidence to trust in the brand, “said Dato ‘KK Chua, Chief Executive Officer of Anggun Kirana Sdn Bhd and owner of the Himaya brand.
“I chose the Himaya brand because I was already a Himaya user before this. In addition to the comfort that Himaya offers with their medical facemask, I’m so much more confident in Himaya because of its very high level of quality and most importantly, it is stylish and elegant”, said Erra Fazira.
“I am very proud to be the ambassador of Himaya! In fact, before this, Elfira Loy, the first Himaya ambassador was the one who sent Wany Himaya medical facemasks. Since then, I have continued to use only Himaya because the material is soft and suitable for people with sensitive skin. Himaya is also easily available at local pharmacies such as Watsons, Caring, Guardian and others”, said Wany Hasrita.
Himaya medical facemasks are available at all pharmacy stores such as Guardian, Watsons, Caring and others, as well as through registered agents, and at himayamy’s online store at Shopee. Himaya is the first product of Anggun Kirana Sdn Bhd, a company that conducts business related to health and beauty products.
