Affin Bank Scores Triple Win For Customer-Focused Financial Inclusive Initiatives At ABF Retail Banking Awards 2021

KUALA LUMPUR – Affin Bank Berhad’s (“AFFIN BANK” or “the Bank”) is the proud recipient of multiple award during the recent Asian Banking & Finance Retail Banking Awards 2021. The triple win is attributed to the Bank’s unique financial inclusion product and initiatives below: –

  • AFFIN BANK’s start-up banking proposition (Start-up Banking Initiative of the Year in Malaysia);
  • AFFIN DUO credit card (Millennial product initiative of the Year in Malaysia);
  • AFFINWRKFZ (Initiative of the Year in Malaysia) designed for SME customers.

The highly prestigious Asian Banking & Finance Retail Banking Awards honours outstanding Banks who have introduced ground-breaking products and services that has successfully adapted with the rapidly evolving tech and business landscape.

To complement with the Government’s Entrepreneurial Development agenda, AFFIN BANK’s start-up banking proposition is an all-encompassing solution designed to address start-ups’ Transactional, Financing, Protection and Advisory & Support needs. With differentiated financial products, simplified onboarding process and digital tools, the AFFIN start-up banking proposition has received an overwhelmingly positive response since its launch in 2017.

AFFINWRKFZ provides a comprehensive suite of long-term business and talent management solutions for SMEs. Its integrated 4Ps (Planning, Protection, Progress and Privilege) approach will enable SMEs to position themselves as an attractive long-term career prospect for talent retention and growth. Launched in December 2020, AFFINWRKFZ is currently available exclusively on AFFIN BANK’s award-winning SME Colony mobile app.

“SMEs, including start-ups, and millennials play major roles as key drivers of Malaysia’s economy. Not only do SMEs contribute to nearly 40% of the nation’s GDP while creating employment opportunities, they also act as a catalyst for innovation and market disruption. Meanwhile, millennials are an emerging customer segment in retail – the first jobber, young executives, and young families with increasing disposable income and spending power. Therefore, it is crucial for their needs to be fully supported by a reliable banking institution.” said YBhg. Datuk Wan Razly Abdullah Bin Wan Ali, President & Group Chief Executive Officer of Affin Bank Berhad.

In addition, the launch of ‘AFFIN DUO’, a dual credit card product made for millennials in today’s digital age was introduced not just as a mere product in the market, but also to reward the emerging customer segment in the retail market who are the millennials. These customer segments are the major drivers in the nation’s economic growth.

AFFIN DUO is the best credit card for millennials to benefit from, especially in fulfilling their enhanced lifestyle in today’s digital age. Customized for millennials earning a minimum salary of RM2,000 per month, this new product offers customers an irresistible 3% cash back on digital transactions* and 3x AFFIN Rewards Points for everyday spending.

YBhg. Datuk Wan Razly expressed that, “In line with our refreshed tagline ‘Always About You’, the Bank’s focus is to create relevant customer-centric financial inclusion products for SMEs and millennials while remaining ahead of our competitors. We are truly proud to receive these notable recognitions as they are a testament to how well we know the needs of our customers in our drive to provide unrivalled customer service.

He added, “AFFIN BANK is on track to achieving its aim of becoming the “Bank of Choice” for the SMEs, start-ups and millennials segments, by anticipating and meeting our customers’ needs when developing and enhancing tailored products and services to go beyond and above the usual customer-banker relationship”.

rashid