In today’s digital landscape, entertainment is no longer defined solely by content creation. Behind every successful campaign, influencer, and artist lies an ecosystem that connects talent, media, production, and brand engagement. For Prashan Chitty, this belief forms the foundation of how modern entertainment should operate.
“Entertainment is not just content—it is a connected ecosystem. When media, talent, and marketing work together, they create influence at scale, not just visibility,” he explained.
Prashan’s entrepreneurial journey began in 2012 while working at one of Malaysia’s leading telecommunications companies. At a time when social media marketing was still in its infancy, he started experimenting with Twitter campaigns and hashtag tracking to better understand audience reach and engagement.
Recognising the untapped potential of influencer marketing, he combined his marketing expertise with an established network within Malaysia’s entertainment industry. By introducing measurable and structured influencer campaigns, he laid the foundation for what would eventually evolve into a leading entertainment agency.
Leaving behind a stable corporate career was not an easy decision. In the early days, even family members struggled to explain what he was building. Yet his conviction in the future of digital influence proved correct. Within its first year, the business generated RM1 million in revenue and continued its growth trajectory through innovation, trust, and execution.
Today, OHXM Group stands as one of Malaysia’s most integrated entertainment ecosystems, comprising five specialised business units: INFLUx Media (influencer marketing), IDOLx (talent management), CODEx (video production), EX+ Marketing (event activation), and OHXM Records (music label).
The Group also operates five dedicated entertainment brands—XENO, XIOKK, XIBO, XINAO, and XAIKO—serving Malay, Chinese, Indian, Sabah, and Sarawak audiences respectively. This multi-market structure allows OHXM Group to connect brands and talents with diverse communities across Malaysia.
What differentiates OHXM Group is its commitment to transparency and fairness. By reducing unnecessary intermediary layers, the company creates better value for both brands and talents while providing practical industry insights that help clients make informed decisions.
“Our strength lies in relationships, trust, and execution. We aim to be more than a service provider—we strive to be a long-term strategic partner,” said Prashan.
As the entertainment industry continues to evolve, OHXM Group remains focused on building a sustainable ecosystem where talent, content, media, and brands can grow together. Through innovation, transparency, and collaboration, the company is helping redefine how influence is created and scaled in Malaysia’s modern entertainment landscape.
Website: https://ohxm.com
