Nevinn Leow Shue Min is the visionary behind Souper Tang, a brand that started in a niche market within the nourishing segment of the F&B industry in 2008. Over the years, Souper Tang has evolved into a mainstream Chinese restaurant chain with 17 outlets across Peninsula Malaysia and the People’s Republic of China. In 2019, the brand was honored with the Malaysia Book of Record for being the “Largest Soup Chain.”
A Vision Rooted in Health and Wellness
Nevinn’s mission is clear: to promote an increase in general health awareness among the Malaysian community through healthy dining. Every bowl of nutrition prepared by Souper Tang is crafted with care, aiming to rid the body of dampness and toxins while rejuvenating skin and restoring beauty. This dedication extends to their menu, which includes a variety of appetizers and beverages designed to nourish both body and soul.
Expanding Beyond Restaurants
Souper Tang’s offerings go beyond its physical restaurants. The brand operates over 300 TCM-inspired lifestyle supplement FMCG SKUs, including RTC (ready-to-cook), RTD (ready-to-drink), and RTE (ready-to-eat) products. These are available through multiple sales channels such as on-ground stores, convenience store chains, mini-markets, export markets to Singapore, and online platforms including Facebook livestreams and e-commerce websites like Shopee and Lazada.
Each product from Souper Tang is designed with health benefits in mind—boosting vitality, enhancing the immune system, and providing healing effects for body discomfort. This unique selling point is backed by the wisdom of Chinese medicine, accumulated over generations of experience in running herbal medicine halls.
Expertise in Chinese Herbal Medicine
Nevinn and his team draw from specialized knowledge in the preparation of Chinese herbal meals, selecting the right mix of ingredients to meet modern consumers’ health needs. Souper Tang’s products are not only nutritious but also convenient, catering to the fast-paced lifestyle of today’s consumers.
The brand has extended its dedication to health by launching an FMCG lifestyle health supplement range, positioning itself as a market leader in the “home essential companion” category. This range supports consumers’ health from daily nourishment to home settings.
About Souper Tang
Souper Tang is committed to developing a healthy lifestyle through its chain of restaurants and product offerings throughout Peninsula Malaysia and the People’s Republic of China. Known as Shan Cuisine, the brand targets white-collar workers, family diners, and businesspeople aged 25-55 who are health-conscious and seek nourishing meals to complement their busy lives.
