Social psychologist and Ted Talk speaker Amy Cuddy once said, “First impressions are created by the fastest part of our brain.” Ernayanee Nur embodies this truth as a powerful impression maker and a dynamic leader. As the founder and CEO of OthentZz Sdn. Bhd., a top perfume producer in Malaysia, Ernayanee has made a significant impact in the fragrance industry by delivering high-quality, affordable products and dominating the Asian market.
A Leader with Vision and Passion
Ernayanee is known for her natural personal qualities—dynamic, approachable, and able to build trust and honesty. She values strong and healthy relationships, which have been the foundation of her business success. Her leadership style is marked by a genuine care for her team and a commitment to continuous improvement.
Balancing her role as a middle-income family mother and a businesswoman, Ernayanee manages to keep her family close while driving her business forward. She leads her team with clear goals and a shared vision, inspiring everyone to work together towards success.
Overcoming Challenges and Embracing Growth
Ernayanee continuously seeks new knowledge and challenges herself to grow. She is actively involved in learning and adapting to the evolving business landscape, including preparing for the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) world.
Her company, OthentZz, has grown steadily, supported by a strong team and strategic partnerships. Ernayanee encourages collaboration and teamwork, believing that collective effort leads to greater achievements.
A Message of Empowerment and Hope
Ernayanee hopes to inspire others to believe in themselves and pursue their dreams with courage and determination. She emphasizes the importance of continuous learning, innovation, and giving back to the community.
Her vision extends beyond business success; she aims to make a positive impact on society and empower more women entrepreneurs to thrive.
