Erin Adlina began her journey into financial planning at the young age of 21, inspired by her own experiences as an investor and client. Recognizing a significant gap in financial literacy, Erin set out to change the narrative around money management and wealth accumulation, especially among younger generations.
Breaking the Taboo Around Financial Health
Erin noticed that financial planning is often seen as a taboo topic—something people are hesitant to discuss openly. Many avoid confronting their financial habits or health, which can hinder their long-term wealth growth. To address this, Erin focused her career on glamorizing financial health and wealth accumulation, particularly targeting Gen Y and younger individuals. She believes that starting young is not only beneficial but also more cost-effective.
Business Philosophy: Money Matters
Erin’s business philosophy is rooted in the simple yet powerful phrase: “Money isn’t everything, but everything needs money.” She highlights that while Malaysia’s financial literacy was once weak, there has been significant improvement as more people recognize the importance of managing their finances wisely.
Her mission extends beyond individual clients; Erin is passionate about educating households to see financial planning as both important and necessary. Through education and awareness, she aims to empower more people to take control of their financial futures.
About Entrust EA Group
Erin leads Entrust EA Group, an extension of EA Achievers, specializing in Financial Health and Wealth Planning. With over 12 years in the industry, the group educates clients on wealth accumulation, financial protection, and estate planning.
Entrust EA Group believes in curated financial planning tailored to every household’s unique needs. Their goal is to “glamorize” Money Health, making financial planning accessible, understandable, and appealing to all.
