Malaysia is a country of vibrant culture, diverse traditions, and flavors that leave a lasting impression. Among its most iconic symbols is the King of Fruits—Durian, a delicacy both celebrated and cherished.
Sunshine Kingdom was born from Eddie Wong’s vision to make durian more than just a seasonal indulgence—it is now an experience that travelers can take home and relive long after their journey ends.
A Brand Built on Purpose and Passion
Eddie, the founder of Sunshine Kingdom, built this brand with a deep sense of purpose. Having spent over a decade in the tourism industry, he understood the power of souvenirs—not just as mementos but as gateways to memories and emotions.
His love for durian, nurtured since childhood in his grandfather’s orchards, inspired him to create something truly special.
About Sunshine Kingdom
Established in May 2014, Sunshine Kingdom has become a leading name in Malaysia’s travel retail industry, specializing in premium durian-based food souvenirs. Known as “曦陽 Durian Kingdom,” the brand is dedicated to providing an unparalleled durian experience through high-quality products, exquisite packaging, and rich flavors that captivate both local and international travelers.
Eddie’s journey from tourism to entrepreneurship was fueled by integrity, innovation, and passion. He saw an opportunity to offer tourists a way to enjoy durian year-round, transforming the fruit into delightful creations like durian chocolates, coffee, and pastries.
His vision was simple yet profound: to create a brand that embodies Malaysia’s warmth, hospitality, and love for durian.
Commitment to Excellence and Authenticity
Sunshine Kingdom stands out for its commitment to excellence and authenticity. Every product is crafted to showcase the best of Malaysia, making durian an accessible luxury for all.
The brand’s core values—filial piety, happiness, sunshine, friendship, sharing, and caring—are reflected in everything it does, from dedication to quality to creating meaningful connections with customers.
