Andrew Ngo: Building Stoned & Co into a Cultural Streetwear Movement

Andrew Ngo

For Andrew Ngo, fashion has always been more than clothing. It is a form of identity, culture, and self-expression. Guided by the belief that streetwear should unite people rather than divide them, he founded Stoned & Co in 2013 with a vision to create a brand that resonates with Malaysia’s diverse communities while promoting values of peace, unity, and equality.

Turning Passion into a Regional Brand

Before establishing Stoned & Co, Andrew gained valuable experience through fashion-related ventures such as Eighteen Inspiration and Idotshirt, as well as the resale business. These early experiences provided him with a deep understanding of branding, consumer behaviour, and market positioning.

The inspiration for Stoned & Co came from a simple realization: the type of streetwear he wanted to wear did not exist locally in the way he envisioned it. Rather than waiting for someone else to create it, he decided to build it himself.

Like many entrepreneurial journeys, the road was filled with challenges. Andrew experienced setbacks, including a major business collapse that forced him to rebuild from the ground up. However, these experiences strengthened his resilience and shaped the leadership principles that continue to guide the brand today.

More Than Fashion, A Lifestyle and Community

Since its establishment, Stoned & Co has grown from a single store into a recognised regional streetwear brand with more than 20 retail touchpoints across Malaysia, Thailand, and Brunei.

What sets Stoned & Co apart is its ability to blend global streetwear influences with authentic Southeast Asian culture. Rather than simply following international trends, the brand creates designs and experiences that reflect the identity of its community.

Beyond apparel, Stoned & Co has expanded into motorsports, kidswear, and food and beverage ventures, building a lifestyle ecosystem that extends beyond fashion. Today, Andrew Ngo continues to lead the brand with a commitment to creativity, culture, and community, inspiring a new generation to express themselves with confidence and authenticity.

Website: www.stonedandco.com

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