Kuala Lumpur, Malaysia – Upbound, founded by Wilson Lee, has been officially recognised by The Asia Record as the first zero sugar, zero caffeine, and calories-free performance hydration drink designed for focus and recovery in 2025. This prestigious accolade highlights Upbound’s innovation in the beverage industry, offering a healthy and effective hydration solution for active lifestyles.

Pioneering Healthy Performance Hydration

Upbound has established itself as a trailblazer in the functional beverage market by creating a unique hydration drink that supports mental focus and physical recovery without the drawbacks of sugar, caffeine, or calories. The brand’s commitment to health-conscious innovation has resonated with consumers seeking clean and effective hydration options.

The Asia Record’s recognition underscores Upbound’s leadership in developing cutting-edge products that meet the evolving needs of health and wellness enthusiasts.

Wilson Lee, Founder of Upbound, shared his thoughts on the recognition:

“We are honoured to be recognised by The Asia Record as the first zero sugar, zero caffeine, and calories-free performance hydration drink. This achievement reflects our dedication to innovation and providing consumers with healthier alternatives to support their active and focused lifestyles. We will continue to push the boundaries of functional beverages.”

This milestone marks a significant achievement for Upbound, reinforcing its position as a leader in the performance hydration category.

About Upbound

Upbound is a pioneering beverage brand specialising in performance hydration drinks that are zero sugar, zero caffeine, and calories-free. Founded by Wilson Lee, Upbound is committed to delivering innovative and healthy hydration solutions that enhance focus and recovery.

For more information about Upbound, please visit:  

https://upbound.day