对 Harrison Jub 而言，体育从来不只是竞争或成绩的比拼，而是一种能够塑造纪律、韧性与社群连接的力量。当人们一起运动时，他们参与的不只是活动，而是一种共同的能量与转变过程。

在他看来，体育产业的真正价值并不只是规模，而是影响力——是否能够透过每一场活动，让参与者获得改变与成长。无论是第一次完成3公里的新手跑者，还是追求个人最佳成绩的专业选手，每一个体验都同样重要。

从健身事业到社区运动的长期深耕

Harrison Jub 的创业旅程始于2008年创立 BodyXpress Gym，从对健身与人体表现的热情出发，他逐步进入运动与健康产业。

2010年，他拓展至马来西亚早期的 CrossFit 领域；随后在2011年至2015年期间创办 Elements Health Integrated，将健身、医疗咨询与基因检测结合，推动更全面的健康管理模式。

2016年，他共同创立 KLCC Runners Group，从最初30名成员发展至超过30,000名线上关注者，证明了社群驱动模式的强大影响力。这一经验进一步催生了 “Malaysia Runners（Kita Pelari Malaysia）”，并成长为超过20万人的跑步社群。

自2018年以来，他与团队持续拓展大型活动执行能力，在全国范围内举办超过150场运动赛事，并引入家庭3KM、OKU组别等包容性设计，让更多人能够参与运动。

打造马来西亚领先的运动体验平台

Pure Group 是一家专注于运动体验与大型活动执行的公司，提供赛事策划、整合营销与端到端活动解决方案，并与 KBS、Perbadanan Putrajaya、DBKL 等机构合作，共同推动马来西亚体育生态的发展。

公司业务涵盖政府马拉松、大型群众赛事以及社区体育活动，并拥有马来西亚规模最大的跑步数据库之一，可在短时间内动员5,000名参与者，并在系统规划下扩展至40,000人规模。

Pure Group 的核心优势不仅在于执行能力，更在于创造“参与感”。每一场活动都以安全、包容与体验为核心设计，让运动真正成为连接人与人的媒介。

Harrison Jub 表示，Pure Group 的使命不仅是举办赛事，而是推动一种能够让人们一起前进的运动文化。

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For Harrison Jub, sports is far more than competition or performance—it is a powerful platform that builds discipline, resilience, and human connection. When people move together, they are not just participating in an event; they are sharing energy, purpose, and personal transformation.

He believes the true value of the sports industry is not defined by scale alone, but by impact. Every participant matters—whether it is a first-time runner completing a 3KM challenge or an elite athlete pursuing a personal best. Each journey carries meaning, growth, and experience.

From Fitness Entrepreneurship to Community Movement Building

Harrison Jub’s entrepreneurial journey began in 2008 with the founding of BodyXpress Gym, driven by a deep passion for fitness and human performance.

In 2010, he expanded into one of Malaysia’s early CrossFit facilities, followed by Elements Health Integrated (2011–2015), a pioneering concept combining fitness services, clinical care, and genetic testing for a more holistic approach to health.

In 2016, he co-founded KLCC Runners Group, which rapidly grew from 30 participants to over 30,000 followers within two years—demonstrating the power of community-driven engagement. This success led to the creation of Malaysia Runners (Kita Pelari Malaysia), which has since grown into a nationwide running community of over 200,000 members.

Since 2018, Harrison and his team have expanded into large-scale event execution, delivering more than 150 nationwide sports events. These include inclusive categories such as Family 3KM runs and OKU divisions, ensuring accessibility for all levels of participants.

Building One of Malaysia’s Largest Sports Experience Platforms

Pure Group is a sports experiential company focused on large-scale event management, strategic marketing, and end-to-end event solutions. The company has worked with key organisations such as KBS, Perbadanan Putrajaya, and DBKL in strengthening Malaysia’s sports ecosystem.

Its operations cover government marathons, mass participation events, and community sports programmes across the country. Pure Group also manages one of Malaysia’s largest running databases, with the capability to mobilise 5,000 participants quickly and scale up to over 40,000 with structured planning.

What differentiates Pure Group is not just execution capability, but the ability to create inclusive, engaging experiences that bring people into sport. Every event is designed with safety, accessibility, and participant experience at its core.

At Pure Group, the mission goes beyond organising events—it is about creating movements that bring people forward together.

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