Bagi Choo Ming Jin, kejayaan perniagaan tidak dibina melalui jalan pintas, tetapi melalui konsistensi, keupayaan menyesuaikan diri dan kepercayaan jangka panjang. Beliau percaya bahawa pencahayaan bukan sekadar produk, tetapi elemen penting yang mempengaruhi pengalaman harian seseorang di rumah, tempat kerja dan ruang kehidupan mereka. Penyelesaian pencahayaan yang baik perlu menggabungkan fungsi, kebolehpercayaan dan reka bentuk yang praktikal untuk meningkatkan kualiti hidup pengguna.

Dari Modal Sifar ke Jenama Omnichannel yang Berkembang

Perjalanan keusahawanan Choo bermula pada September 2019 dengan modal sifar, sebuah bilik kecil berkeluasan 400 kaki persegi dan impian untuk membina perniagaan sendiri. Pada peringkat awal, beliau menguruskan sendiri pemasaran, khidmat pelanggan, pembungkusan dan operasi harian.

Walaupun penuh cabaran, pengalaman tersebut mengajar beliau tentang disiplin, ketabahan dan kepentingan pembelajaran berterusan. E-dagang menjadi titik perubahan utama yang membolehkan MING LIGHTING mencapai pelanggan di seluruh Malaysia dan membina asas pertumbuhan yang kukuh.

Seiring perkembangan syarikat, Choo terus memperkukuhkan sistem operasi dan menyesuaikan strategi perniagaan mengikut perubahan pasaran. MING LIGHTING kemudiannya berkembang daripada perniagaan dalam talian kepada model omnichannel yang merangkumi kedai fizikal, pembangunan jenama dan pengalaman pelanggan yang lebih menyeluruh.

Membina Jenama Pencahayaan yang Dipercayai

Ditubuhkan pada tahun 2019, MING LIGHTING mengkhusus dalam pencahayaan LED, lampu dekoratif dan penyelesaian pencahayaan rumah. Melalui jenama miliknya, MINGLUX dan LUXORI, syarikat memberi fokus kepada kualiti produk, reka bentuk praktikal dan nilai jangka panjang untuk pelanggan.

Apa yang membezakan MING LIGHTING ialah komitmennya terhadap konsistensi. Harga, kualiti produk dan standard perkhidmatan dikekalkan secara seragam di platform dalam talian dan luar talian bagi memastikan kepercayaan pelanggan terus terpelihara.

Dengan pengiktirafan daripada platform 100 MIYE selama tiga tahun berturut-turut, MING LIGHTING terus berkembang sebagai jenama pencahayaan yang bersedia menghadapi masa depan. Di bawah kepimpinan Choo Ming Jin, syarikat komited untuk terus berinovasi dan menyediakan penyelesaian pencahayaan yang lebih baik untuk rakyat Malaysia.

Laman web: www.minglighting.com.my

对于 Choo Ming Jin 而言，企业成长并非依靠捷径，而是建立在坚持、适应能力以及长期信任之上。他始终相信，灯光不仅仅是一项产品，更深深影响着人们对家居、工作环境以及日常生活的体验。优质的照明方案应结合实用性、可靠性与设计美感，从而提升人们的生活品质。这份理念成为了 MING LIGHTING 创立与发展的核心基础。

从零资本创业到全渠道品牌发展

Choo 的创业旅程始于2019年9月。当时，他仅拥有一间400平方英尺的小房间，没有启动资金，却怀抱着创业梦想。从市场推广、客户服务到包装与物流，他几乎独自承担所有工作。

创业初期充满挑战，但也让他学会了纪律、坚持以及不断学习的重要性。电子商务成为公司发展的重要转折点，使 MING LIGHTING 得以接触更广泛的客户群，并逐渐建立品牌知名度。

随着市场不断变化，Choo 也持续优化经营模式和内部系统。公司逐步从线上业务扩展至实体零售、品牌建设以及全渠道经营模式，致力于为客户提供一致且优质的购物体验。

打造值得信赖的照明品牌

成立于2019年的 MING LIGHTING，专注于LED照明、装饰灯饰及家居照明解决方案。通过旗下品牌 MINGLUX 与 LUXORI，公司致力于提供兼具品质、实用性与设计感的产品。

MING LIGHTING 最大的特色在于其对一致性的坚持。无论在线上或线下渠道，公司都维持稳定的价格、产品品质以及客户服务标准，从而建立更深厚的客户信任。

凭借卓越的发展表现，公司连续三年获得100 MIYE平台认可。未来，在 Choo Ming Jin 的带领下，MING LIGHTING 将继续推动创新与可持续发展，致力成为马来西亚领先的照明品牌之一。

官方网站：www.minglighting.com.my

For Choo Ming Jin, business success is not built through shortcuts, but through consistency, adaptability, and long-term trust. He believes lighting is more than just a product—it influences how people experience their homes, workplaces, and everyday environments. A well-designed lighting solution should combine practicality, reliability, and aesthetics to enhance daily living. This philosophy became the foundation of MING LIGHTING and continues to guide its growth today.

From Zero Capital to a Growing Omnichannel Brand

Choo’s entrepreneurial journey began in September 2019 with no startup capital, a small 400-square-foot room, and a determination to build something meaningful. In the early stages, he managed every aspect of the business himself, including marketing, customer service, packing, and operations.

The journey was far from easy, but it taught him valuable lessons in discipline, resilience, and continuous learning. E-commerce became the company’s first major breakthrough, allowing MING LIGHTING to reach customers across Malaysia and establish a strong online presence.

As the business evolved, Choo recognized the importance of building stronger systems and adapting to changing market demands. Over time, MING LIGHTING expanded beyond online sales into offline retail, brand development, and a structured omnichannel business model designed to deliver a consistent customer experience across all touchpoints.

Building a Trusted Lighting Brand

Founded in 2019, MING LIGHTING specializes in LED lighting, decorative lighting, and home illumination solutions. Through its in-house brands, MINGLUX and LUXORI, the company focuses on delivering reliable products, practical designs, and long-term value to customers.

What differentiates MING LIGHTING is its commitment to consistency. By maintaining similar pricing, product quality, and service standards across both online and offline channels, the company has successfully built stronger customer trust and loyalty.

Recognized by the 100 MIYE platform for three consecutive years, MING LIGHTING continues to strengthen its position as a future-ready lighting brand. Under the leadership of Choo Ming Jin, the company remains committed to sustainable growth, innovation, and delivering brighter solutions for homes and businesses across Malaysia.

Website: www.minglighting.com.my

Choo Ming Jin’s entrepreneurial journey began in 2019 with a modest 400 sqft room and zero capital. Today, Ming Lighting stands tall as a thriving enterprise with 30,000 sqft of space and 30 employees, illuminating the industry with innovation and success.

From Humble Beginnings to Exponential Growth

Starting as an e-commerce seller, Choo managed all aspects of the business—from marketing to quality control—with resilience and determination. Despite challenges such as the COVID-19 pandemic, Ming Lighting achieved remarkable growth, reaching RM 20 million in revenue by its second year.

Creating an Immersive Lighting Experience

Inspired by megamalls like IKEA, Ming Lighting envisions creating an immersive experience for customers, offering endless lighting possibilities. The company proudly holds the Malaysian Book of Records for “Most LED Products Sold Online” in 2021 and 2022.

A Beacon of Success in the Lighting Industry

Ming Lighting transcends being merely a business; it stands as a beacon of success, shaping the lighting industry’s landscape. With a vast showroom and diverse channels including e-commerce, social media, retail, and personal IP, Ming Lighting continues to innovate and lead.

Lighting is more than just illumination—it shapes ambience, enhances well-being, and transforms spaces into memorable experiences. At Ming Lighting, the belief is clear: the right lighting doesn’t just brighten a room; it elevates moods, boosts productivity, and creates harmony in any environment.

From Small Beginnings to Malaysia’s Leading Lighting Provider

Choo Ming Jin’s journey began with a small e-commerce venture and has grown into Malaysia’s leading lighting solutions provider. Recognized as the Malaysia Book of Records holder for Most LED Products Sold Online (2021, 2022, 2023), Ming Lighting stands as a testament to innovation, dedication, and customer trust.

Commitment to Quality, Affordability, and Innovation

As Ming Lighting expands its presence nationwide, its mission remains steadfast: to deliver exceptional lighting solutions that combine style, functionality, and innovation for every home and business.

About Ming Lighting

Founded under Ming Supply Sdn Bhd, Ming Lighting offers a comprehensive range of affordable, high-quality, and innovative lighting solutions. With a presence in both e-commerce and retail, the company makes premium lighting accessible across Malaysia.

Their exclusive in-house brand, Luxori, is designed to elevate everyday spaces with stylish and intelligent lighting. Inspired by global brands like IKEA, Ming Lighting focuses on creating engaging shopping experiences where customers can explore and visualize their ideal lighting setups.

From a humble 400 sqft operation to a 30,000 sqft facility, Ming Lighting has built a strong foundation based on customer satisfaction, product excellence, and continuous innovation. Committed to smart and eco-friendly lighting solutions, Ming Lighting doesn’t just provide lighting—they create experiences that inspire, comfort, and transform.