KOTA DAMANSARA, 7 October 2026 – The Image Creator Sdn Bhd, founded by Dr Wendy Liew, has officially been recognised by Asia Record for achieving the title “First Image Consultancy to Develop an Integrated AI-Powered Image, Voice, EQ & Executive Presence Ecosystem in 2026.”

The recognition was presented to Dr Wendy Liew, Founder of The Image Creator Sdn Bhd, on 7 October 2026 in Kota Damansara, following the launch of SHIFT by TIC©, an AI-powered gamified learning platform integrating Image, Voice, Emotional Intelligence (EQ) and Executive Presence into a comprehensive professional development ecosystem.

SHIFT by TIC© represents an innovative approach to image consultancy, moving beyond traditional styling and grooming to incorporate artificial intelligence, interactive learning and practical digital tools.

The platform is built around The SHIFT Flow, a six-stage learning journey designed to make professional development more engaging, practical and sustainable.

SHIFT by TIC© Transforms Professional Development Through AI

As artificial intelligence reshapes industries, The Image Creator is introducing technology into professional image and leadership development.

SHIFT by TIC© combines AI-powered tools with gamification to help individuals improve their appearance, communication, emotional intelligence and executive presence.

Unlike conventional training programmes, the platform encourages continuous learning through interactive features and practical applications.

At its core is The SHIFT Flow, which follows six stages: Revisit, Discover, Validate, Apply, Amplify and Reinforce.

Each stage supports a different aspect of the learning journey, helping participants progress from understanding concepts to applying and reinforcing their knowledge.

How the Six-Stage SHIFT Flow Works

SHIFT by TIC© follows a six-stage learning journey combining AI-powered tools with gamification to enhance professional development.

The platform features AI-powered style advisory tools, virtual try-on, digital wardrobe planning and voice analysis, helping users improve their appearance, communication and professional presence. Through leaderboards, achievements and certificates, SHIFT by TIC© encourages continuous learning, practical application and personal growth.

Together, these features create an interactive learning experience that extends beyond conventional image consultancy and supports ongoing professional development.

IIntegrating Image, Voice, EQ and Executive Presence

The significance of SHIFT by TIC© lies in its integration of four essential professional development dimensions.

Image focuses on appearance and personal branding, while Voice addresses communication, clarity and confidence.

Emotional Intelligence (EQ) emphasises interpersonal awareness and effective interaction, while Executive Presence focuses on leadership credibility, influence and professional confidence.

By integrating these elements into an AI-powered gamified learning ecosystem, The Image Creator aims to provide a more comprehensive approach to personal and professional transformation.

For Dr Wendy Liew, the platform represents an important milestone in the company’s evolution.

“Professional image today goes far beyond appearance. It includes how we communicate, connect with others and present ourselves as professionals and leaders,” said Dr Wendy Liew.

She added:

“SHIFT by TIC© was developed to integrate Image, Voice, EQ and Executive Presence through AI-powered gamified learning. Our goal is to make professional development more engaging, practical and accessible while encouraging continuous improvement.”

Asia Record Recognises Innovation in Image Consultancy

Dato’ KK Chua, Founder and Chief Adjudicator of Asia Record, said the recognition highlights how technology can transform traditional professional development.

“What makes this achievement distinctive is how The Image Creator has integrated Image, Voice, EQ and Executive Presence into one AI-powered ecosystem through SHIFT by TIC©,” said Dato’ KK Chua.

He added:

“By combining artificial intelligence, gamification and professional development expertise, The Image Creator has introduced an innovative approach to image consultancy. Asia Record is pleased to officially recognise this milestone in 2026.”

A New Milestone for The Image Creator

The Asia Record recognition marks an important chapter for Dr Wendy Liew and The Image Creator as the company advances its technology-driven approach to professional development.

SHIFT by TIC© demonstrates how traditional image consultancy can evolve into an integrated digital learning experience.

With its six-stage SHIFT Flow, AI-powered features and gamification elements, the platform brings together multiple aspects of professional presence within one ecosystem.

The achievement reinforces The Image Creator’s commitment to innovation while establishing SHIFT by TIC© as the central innovation behind its Asia Record recognition in 2026.

Through this milestone, The Image Creator continues to explore how artificial intelligence can complement human expertise, creating new opportunities for individuals to develop their professional image, communication skills and leadership presence.

For further information about Asia Record, its record recognitions and achievements across Asia, please visit www.asiarecord.com and www.theasiarecords.com.

For further information about The Image Creator Sdn Bhd, Dr Wendy Liew and SHIFT by TIC©, please visit The Image Creator official website.

KUALA LUMPUR, 5 October 2026 – IWC Aquastic Sdn Bhd has officially been recognised by Asia Record for achieving the “Highest Number of Hairy Crabs Sold by a Single Restaurant in 2025,” following an impressive 16,436 hairy crabs sold within a single season.

The Asia Record recognition was presented in Kuala Lumpur on 5 October 2026 to Lim Chong Yuen and Lai Cheng Siew, Founders of IWC Aquastic Sdn Bhd, marking a significant milestone in the restaurant’s journey and highlighting the strong customer demand it has built around one of the most anticipated seasonal delicacies in Chinese dining.

What makes the achievement particularly noteworthy is the limited availability of hairy crabs each year. The main hairy crab season generally lasts for only around four months, from approximately late September until December.

Unlike ingredients that can be offered throughout the year, hairy crabs have a clearly defined seasonal window. This means restaurants have only a relatively short period to manage sourcing, preparation and customer demand.

For IWC Aquastic, selling more than 16,000 hairy crabs within this limited period represents not only a significant sales achievement, but also a test of the restaurant’s overall ability to manage supply, preparation and service during the peak season.

16,436 Hairy Crabs Sold in a Single Season

Hairy crab has long been a highly anticipated seasonal delicacy in Chinese dining. Every year, enthusiasts look forward to the arrival of the hairy crab season, taking advantage of the limited period to enjoy this distinctive seasonal offering.

For restaurants specialising in hairy crab, however, its seasonality creates a very different operating environment compared with menu items that are available throughout the year.

Customer demand is concentrated within just a few months.

During the 2025 hairy crab season, IWC Aquastic sold 16,436 hairy crabs, providing the clear and measurable benchmark behind its Asia Record recognition.

Achieving this volume within a limited selling period reflects not only strong customer demand for IWC Aquastic’s hairy crab offering, but also the restaurant’s ability to coordinate sourcing, food preparation, operations and customer service during one of its busiest periods.

For IWC Aquastic, the figure of 16,436 represents more than a sales number. Each hairy crab sold represents a customer choosing to experience the seasonal delicacy at the restaurant, collectively contributing to an achievement that has now been officially recognised by Asia Record.

Building an Annual Hairy Crab Experience

Behind the milestone are founders Lim Chong Yuen and Lai Cheng Siew, who have worked to make the annual hairy crab season an occasion customers can look forward to each year.

The founders said receiving the Asia Record recognition was particularly meaningful because the achievement was made possible within such a limited seasonal period.

“Hairy crab season comes only once a year, and we have only a few months to share this special delicacy with our customers. Reaching 16,436 hairy crabs in a single season was a very meaningful achievement for our entire team,” said Lim and Lai.

They added:

“More importantly, this number represents the support and trust that our customers have given IWC Aquastic. This Asia Record recognition belongs not only to us, but also to every customer who has supported us throughout the season.”

From preparations ahead of the season to managing concentrated customer demand during its peak, the annual hairy crab period requires close coordination across the restaurant’s operations.

The Asia Record recognition has now transformed IWC Aquastic’s 2025 hairy crab season into a measurable milestone in the company’s journey.

Turning a Four-Month Season into a Record Achievement

The distinctive seasonality of hairy crab adds further context to IWC Aquastic’s achievement.

With the main selling period concentrated within only a few months each year, restaurants do not have an entire year to gradually accumulate sales. Instead, customer demand is concentrated within approximately four months.

Restaurants must therefore anticipate demand, coordinate supply and manage preparation and service within a relatively short timeframe.

For a record measured by sales volume, this defined seasonal period provides important context.

IWC Aquastic’s documented sales of 16,436 hairy crabs during the 2025 season provided Asia Record with a clear and measurable basis for recognising the restaurant’s achievement. The original record documentation similarly identifies the 16,436 figure as the key measurable benchmark behind the recognition.

Asia Record Officially Recognises IWC Aquastic

Dato’ KK Chua, Founder and Chief Adjudicator of Asia Record, said meaningful records should be supported by achievements that can be clearly measured and documented.

“A meaningful record must have a clear and measurable achievement behind it. Selling 16,436 hairy crabs within a single season is particularly noteworthy because the selling period for hairy crab is relatively limited each year.”

He added:

“IWC Aquastic has successfully transformed a seasonal dining experience into an achievement of significant scale. The 16,436 hairy crabs sold provide a clear indication of the magnitude of this accomplishment, and Asia Record is pleased to officially recognise and document this milestone.”

The recognition reflects Asia Record’s focus on identifying and documenting achievements supported by measurable results and clearly defined benchmarks.

For IWC Aquastic, the recognition also provides an official milestone marking the scale of its hairy crab sales performance during the 2025 season.

A Significant Milestone for IWC Aquastic

The Asia Record recognition represents an important chapter for IWC Aquastic and further strengthens the restaurant’s association with the annual hairy crab season.

For Lim Chong Yuen and Lai Cheng Siew, the achievement is also a reflection of the collective contribution of the restaurant’s team, supply partners and, most importantly, the customers who have continued to support IWC Aquastic.

A hairy crab season lasting only around four months presents both an opportunity and an operational challenge.

From preparations before the season begins to managing concentrated demand during the peak period, IWC Aquastic turned a seasonal dining opportunity into a clear and measurable achievement.

From a delicacy available for only a few months each year to 16,436 hairy crabs sold in a single season, the achievement demonstrates the scale of customer demand that IWC Aquastic generated during its 2025 hairy crab season.

With the “Highest Number of Hairy Crabs Sold by a Single Restaurant in 2025” now officially recognised by Asia Record, the milestone establishes a significant benchmark in IWC Aquastic’s journey while adding another dimension to its annual hairy crab season.

For hairy crab enthusiasts, the period from late September through December remains a much-anticipated time of the year. For IWC Aquastic, however, the 2025 season will hold particular significance as the year in which 16,436 hairy crabs became an officially recognised Asia Record achievement.

For further information about Asia Record, its record recognitions and achievements across Asia, please visit www.asiarecord.com and www.theasiarecords.com.

For further information about IWC Aquastic Sdn Bhd, its hairy crab offerings and latest updates, please visit its official Facebook page at https://www.facebook.com/IWCAquastic/

BATU CAVES, SELANGOR, 28 September 2026 – Pan Heong Restoran, a well-known dining destination in Batu Caves with a history spanning more than 38 years, has officially been recognised by Asia Record for its remarkable achievement involving one of Cantonese cuisine’s most familiar comfort dishes, Wat Tan Hor.

The restaurant was officially presented with the Asia Record title:

“Most Wat Tan Hor (Cantonese-Style Fried Flat Rice Noodles with Egg Gravy) Sold by a Single Restaurant Outlet in 2025”

The recognition celebrates the significant number of plates of Wat Tan Hor sold by Pan Heong Restoran from a single restaurant outlet throughout 2025, reflecting the enduring popularity of a dish that has become closely associated with the restaurant.

The Asia Record recognition was officially presented on 28 September 2026 at Pan Heong Restoran in Batu Caves, Selangor.

A Signature Dish That Keeps Customers Coming Back

Wat Tan Hor, sometimes known as Cantonese-style fried flat rice noodles, is a familiar dish across Malaysia. Flat rice noodles are cooked to develop their characteristic aroma before being covered with a smooth egg gravy and accompanied by complementary ingredients.

While the dish can be found at many Chinese restaurants and eateries, Pan Heong Restoran has built a particularly strong following for its interpretation.

For the restaurant, Wat Tan Hor is more than another item on the menu. Over the years, it has developed into one of Pan Heong Restoran’s signature dishes, drawing regular customers as well as diners who travel to Batu Caves specifically to experience the restaurant’s food.

The record achieved in 2025 demonstrates the scale of that following. Rather than measuring sales across multiple branches, the Asia Record title specifically recognises the number of Wat Tan Hor sold through a single restaurant outlet, making the achievement a reflection of sustained customer demand concentrated at one location.

38 Years of Serving Generations of Customers

Established on 3 June 1988, Pan Heong Restoran has been serving customers for more than 38 years.

Behind the restaurant is its founder, Datuk Tnah Boon Chong, whose journey in the food business has been shaped by a straightforward principle: serve food that customers will want to return for.

Over nearly four decades, Pan Heong Restoran has grown from a local dining establishment into a familiar name among food lovers, with generations of customers discovering and returning for its signature dishes.

Building that kind of reputation requires more than creating a successful dish. Consistency becomes increasingly important as customer numbers grow. The taste and dining experience that established the restaurant’s reputation must be maintained day after day and from one generation of customers to the next.

For Pan Heong Restoran, this consistency has become an important part of its identity.

A Local Restaurant Discovered by International Travellers

Pan Heong Restoran’s reputation has also travelled beyond Malaysia.

Over the years, the restaurant has welcomed many foreign visitors who seek out Pan Heong Restoran while travelling in Malaysia.

Notably, many of these international customers are independent travellers rather than visitors brought in through organised tour groups or tour buses. They make their own way to Batu Caves to dine at Pan Heong Restoran, discovering the restaurant through recommendations, online searches, social media and word of mouth.

For a restaurant operating from a single location, this organic international following is particularly meaningful. It reflects how Pan Heong Restoran’s reputation has extended beyond its immediate community, turning a long-established local restaurant into a food destination discovered by diners from different parts of the world.

Datuk Tnah said the Asia Record recognition is particularly meaningful after more than three decades of serving customers.

“Pan Heong has been here since 1988, and over the years we have seen generations of customers come through our doors. Today, we also welcome many visitors from overseas who find us and come here on their own. We are very grateful that something we started 38 years ago continues to bring people together through food. This Asia Record recognition belongs to our customers and our team, who have supported Pan Heong throughout this journey.”

Recognising the Power of a Single Dish

For Asia Record, the achievement highlights how a traditional dish can develop extraordinary commercial reach when supported by consistency and customer loyalty.

Dato’ KK Chua, Founder and Chief Adjudicator of Asia Record, said Pan Heong Restoran’s achievement is particularly meaningful because the record was generated from one restaurant outlet.

“A record is not simply about having a large number. We look at what that number represents. In Pan Heong Restoran’s case, the volume of Wat Tan Hor sold from a single outlet demonstrates remarkable customer demand and the lasting appeal of its signature dish. It shows how a traditional and familiar dish, when consistently prepared and supported by loyal customers, can become part of a restaurant’s identity. Asia Record is proud to officially recognise this achievement.”

The recognition also highlights an important part of Malaysia’s food culture. Some of the country’s most memorable restaurants are not necessarily built around elaborate concepts or constantly changing menus. Their reputations can be established through dishes that customers associate with a particular place, family or dining experience.

In Pan Heong Restoran’s case, Wat Tan Hor has become one of those dishes.

Preserving Familiar Flavours While Moving Forward

The restaurant industry continues to evolve as consumers discover food through social media, online reviews and recommendations. Yet Pan Heong Restoran’s achievement demonstrates that long-term customer loyalty remains one of the strongest foundations for a restaurant.

A signature dish becomes meaningful when customers remember it, recommend it and return to enjoy it again.

The Asia Record title therefore represents more than the quantity of Wat Tan Hor sold during 2025. It reflects the relationship between Pan Heong Restoran and the customers who have continued to support the restaurant throughout its 38-year journey.

For Datuk Tnah Boon Chong, the recognition also serves as encouragement for the restaurant to continue maintaining the standards that built its reputation.

“We appreciate this recognition, but what matters most is what happens after today. Customers come back because they have expectations of Pan Heong. We must continue working hard to make sure the food they enjoy today remains something they will want to come back for in the future.”

Making a Local Favourite Official

With the presentation of the Asia Record recognition on 28 September 2026, Pan Heong Restoran adds a new chapter to a story that began on 3 June 1988.

Its record for the “Most Wat Tan Hor (Cantonese-Style Fried Flat Rice Noodles with Egg Gravy) Sold by a Single Restaurant Outlet in 2025” places measurable recognition behind something its regular customers have demonstrated through their continued patronage: the enduring popularity of Pan Heong’s Wat Tan Hor.

From a familiar Cantonese noodle dish to a signature favourite enjoyed by local customers and independent international travellers alike, Pan Heong Restoran’s achievement demonstrates how consistency, customer loyalty and a memorable plate of food can build a lasting culinary identity.

More than 38 years after Pan Heong Restoran first opened its doors, that journey reached another milestone on 28 September 2026 with its official recognition by Asia Record.

For More Information

For more information about Asia Record, please visit www.asiarecord.com and www.theAsiaRecords.com.

For more information about Pan Heong Restoran, please visit the restaurant’s official Facebook page.

The latest edition, launched on Aug 27, 2026, follows strong response to the previous editions and features an updated collection of record holders and achievements recognised by Asia Record.

The first edition of the Asia Record Book of Achievement was launched in February 2025, followed by the second edition during Asia Record’s official media launch on Oct 16, 2025.

According to Asia Record, the decision to publish a third edition was driven by growing interest in the publication as well as the increasing number of new achievements recognised by the organisation.

The publication aims to provide greater visibility to achievements taking place across Asia while creating a permanent record that allows the stories behind these accomplishments to be preserved for future generations.

Asia Record chief adjudicator Dato’ KK Chua said the book was created not only to recognise record holders but also to encourage others to challenge conventional limits and pursue achievements of their own.

“Every record represents more than a title or a number. Behind every achievement is a story of determination, innovation, perseverance and the courage to push beyond what was previously thought possible,” Dato KK Chua said.

“Through the Asia Record Book of Achievement, we want these accomplishments to be officially documented, shared and remembered. More importantly, we hope their stories can inspire people across Asia to challenge themselves and realise what they too are capable of achieving.”

“For the record holders, we want the book to serve as a lasting legacy — something that documents their achievement not only for today, but for generations to come.”

Dato KK Chua said the organisation hopes the continued publication of the book will encourage greater participation from across Asia and bring wider attention to achievements emerging from different countries, industries and communities.

The records documented by Asia Record span various fields, including entrepreneurship, business, innovation, technology, education, sports, culture, entertainment and community development.

With successive editions, Asia Record aims to develop the Book of Achievement into a growing archive documenting notable milestones and the people and organisations behind them.

“Asia is home to extraordinary talent and achievements, but many of these stories are still not widely known beyond their respective industries or countries,” Dato KK Chua said.

“We want to provide a platform where these achievements can be recognised and brought to a wider audience. Ultimately, we want more people to step forward, challenge themselves and turn their achievements into something official. That is what our slogan, ‘Make It Official’, represents.”

The third edition features newly recognised Asia Record achievers and their respective accomplishments, providing readers with a snapshot of achievements taking place across the region.

The Asia Record Book of Achievement is available at major bookstores and through the Asia Record official website www.asiarecord.com For Asia Record, the publication represents more than a collection of records. It is intended to become a documented legacy of Asian achievement — preserving today’s milestones while inspiring the achievements of tomorrow. For more info : www.asiarecord.com

OFFICIAL ASIA RECORD https://asiarecord.com/
KNOW OFFICIAL ASIA RECORD https://asiarecord.com/about/
OFFICIAL ASIA RECORD Nomination https://asiarecord.com/application/
WHY OFFICIAL ASIA RECORD https://asiarecord.com/faq/
FIND OFFICIAL ASIA RECORD https://asiarecord.com/contact-page/

KUALA LUMPUR, 20 August 2026 – The Ministry of Investment, Trade and Industry (MITI) has been officially recognised by Asia Record for Malaysia’s significant advancement in the 2026 IMD World Competitiveness Ranking.

MITI received the Asia Record title:

“Highest Jump in the 2026 IMD World Competitiveness Ranking Among Asian Countries.”

The Asia Record plaque was presented during The 7th Asia KLEMS Conference on 20 August 2026 and was received by YB Sim Tze Tzin, Deputy Minister of Investment, Trade and Industry, on behalf of MITI.

Malaysia recorded a remarkable improvement in the 2026 IMD World Competitiveness Ranking, rising eight positions from 23rd globally in 2025 to 15th in 2026. The advancement marks an important milestone in Malaysia’s efforts to strengthen its economic competitiveness and position in the global economy.

Commenting on the achievement, YB Sim Tze Tzin described Malaysia’s rise in the ranking as a result of progress across multiple areas.

“This is remarkable for our country because we have made the right moves in terms of policies, productivity, labour, economic performance, government efficiency, business efficiency and infrastructure. It is a whole-of-nation approach. Nobody should claim absolute credit — everyone has contributed to this achievement,” he said.

He also credited the government’s reform agenda and Malaysia’s ability to attract high-value foreign investment as important contributors to the improvement.

“Our Prime Minister has worked very hard to get the right policies. He has reformed institutions and the government, driven transformations across many sectors, and attracted foreign investors, particularly high-value investors. All this contributed to this jump in the IMD World Competitiveness Ranking. I think we are on the right trajectory and heading in the right direction,” YB Sim added.

The Asia Record recognition highlights the significance of Malaysia’s progress within Asia’s competitive economic landscape and acknowledges the collective efforts of government, businesses, workers and Malaysians in strengthening the country’s international competitiveness.

The presentation at The 7th Asia KLEMS Conference provided a fitting platform for the recognition, bringing together discussions on productivity, economic development and competitiveness across Asia.

Through this recognition, Asia Record continues its mission to identify, verify and officially recognise outstanding achievements and milestones across Asia.

MITI’s recognition represents not only an institutional achievement but also a milestone reflecting Malaysia’s broader economic transformation and strengthening position within Asia. For more information about Asia Record and recognised achievements across Asia, visit www.asiarecord.com.

OFFICIAL ASIA RECORD https://asiarecord.com/
KNOW OFFICIAL ASIA RECORD https://asiarecord.com/about/
OFFICIAL ASIA RECORD Nomination https://asiarecord.com/application/
WHY OFFICIAL ASIA RECORD https://asiarecord.com/faq/
FIND OFFICIAL ASIA RECORD https://asiarecord.com/contact-page/

Choosing the right category is one of the most important steps when preparing a record submission to The Asia Records. A strong achievement can lose clarity if it is placed under a category that does not reflect what makes the record significant.

The right category gives your entry a clearer purpose. It helps define what is being measured, what evidence matters, and how the achievement should be presented.

The Asia Records recognizes achievements across areas including business, products, digital platforms, participation, culture, measurable milestones, and large-scale accomplishments. Recent recognitions featured by Entrepreneur Insight include business performance records, education achievements, product milestones, digital achievements, and cultural records.

If you are preparing a record submission, the first question should not simply be, “Which category sounds closest?” Instead, ask: What is the strongest measurable feature of this achievement?

That answer can help you identify the category that gives your entry the clearest direction.

What Are the Main Asia Records Categories?

The Asia Records categories are designed to distinguish achievements according to the main characteristic that makes them notable.

An entry may involve several elements at once. For example, a business achievement may also involve a large number of people, while a cultural event may have a significant participation figure.

The key is to identify the element that defines the record.

The main categories covered in this guide include:

• Online Records
• Company and Products Record
• Mass Participation Record
• Special Cultural Traditional Records
• Time-Based Records
• Size-Based Records

Understanding the difference between these categories can make the record submission process much easier.

Online Records

The Online Records category is designed for achievements that are primarily digital.

The defining feature is that the achievement is created, measured, or completed through an online platform, digital environment, website, application, or internet-based audience.

This category can be particularly relevant when the record depends on measurable digital activity rather than a physical event.

Online Participation Records

This sub-category is suitable for measurable participation through digital platforms.

Examples may include:

• Virtual events
• Online sessions
• Webinars
• Livestreams
• Digital campaigns
• Internet-based challenges
• Large-scale virtual participation

If the achievement depends mainly on the number of people participating through an online environment, the digital element should be clearly reflected in the entry.

Social Media and Digital Reach Records

This area is more suitable when the achievement is defined by measurable online reach, engagement, interaction, or digital visibility.

An entry involving an exceptionally large number of views, streams, interactions, or audience responses may require a different approach from a traditional physical participation record.

Entrepreneur Insight has previously reported on Asia Records recognition involving a Malaysian artiste who surpassed 300 million YouTube music video views, demonstrating how measurable digital reach can form the basis of a record achievement. 

Platform or App-Based Records

Platform or app-based achievements are connected to websites, applications, e-commerce platforms, digital tools, or online services.

These records may focus on:

• User activity
• Platform performance
• Digital transactions
• Online services
• App-based participation
• Platform milestones

When preparing this type of entry, clearly identify the platform, the measurement being used, the relevant period, and the evidence supporting the result.

Company and Products Records

The Company and Products Records category is suitable when the achievement is directly connected to a business, brand, product, service, or commercial accomplishment.

This can be an appropriate category when the record is defined by what a company has achieved rather than simply by the number of people involved or the duration of an activity.

Business-related achievements can include measurable performance, product innovation, industry benchmarks, or notable commercial accomplishments.

Recent Entrepreneur Insight coverage provides examples of companies receiving Asia Records recognition for measurable business achievements. The Roof Realty, for example, received two Asia Records titles relating to agent performance and transaction volume and value achieved in 2025.

Business Milestone Records

Business milestone records are suitable for achievements involving measurable company performance or development.

Examples may include:

• Sales milestones
• Production records
• Business expansion
• Transaction volume
• Operational achievements
• Company growth
• Industry performance

The strongest entries should make the measurement easy to understand.

If the record is based on a specific financial, operational, production, or performance figure, that measurement should remain central throughout the submission.

Product Innovation Records

Product innovation records are suitable when the achievement is directly connected to a product and what makes that product distinctive.

The entry should clearly explain:

• What the product is
• What makes it different
• What is being measured
• Why the achievement is significant
• What evidence supports the claim

For example, Entrepreneur Insight recently reported on Durian Kingdom receiving Asia Records recognition for the most number of durian downstream products in 2026. In this case, the measurable distinction is directly connected to the company’s product portfolio. (Entrepreneur Insight)

Service and Industry Benchmark Records

This sub-category can suit service-based achievements, operational excellence, industry benchmarks, and notable commercial distinctions.

It may be appropriate when the strength of the achievement comes from the quality, scale, originality, or measurable performance of a business service.

A useful question to ask is:

Is the record mainly about what the company provides and the measurable result it has achieved?

If the answer is yes, a company or service-focused category may provide a stronger fit than a participation or size-based category.

Mass Participation Records

The Mass Participation Record category is focused on the number of people involved in an achievement.

The central measurement is participation.

This means the record is not primarily defined by the size of an object, how long the activity lasted, or the commercial value generated. Instead, the strongest point is the number of people who participated.

Public Event Participation Records

This sub-category is suitable for public events, campaigns, organized activities, and large gatherings where participation is the central achievement.

Examples may include:

• Public campaigns
• Community events
• Organized activities
• Large-scale gatherings
• Participation-driven initiatives

If the strongest number in your record submission is the number of participants, make that figure the central measurement.

Community and Institutional Participation Records

This area is suitable for achievements involving defined communities or institutions.

Examples may include:

• Schools
• Universities
• Associations
• NGOs
• Professional organizations
• Corporate groups
• Community organizations

The entry should clearly identify the participating group and explain how participation was measured.

Nationwide or Regional Participation Records

This sub-category can be considered for activities involving multiple cities, states, regions, or communities.

The geographic spread may be significant, but the main record should still be supported by a clear participation measurement.

For example, an initiative involving participants across several Malaysian states would need clear documentation showing how participation was counted across those locations.

Special Cultural Traditional Records

The Special Cultural Traditional Records category is designed for achievements rooted in culture, heritage, tradition, or long-standing community practices.

Here, cultural significance is central to the achievement.

The category can cover traditional performances, cultural crafts, heritage preservation, festivals, and community traditions.

Traditional Performance Records

Traditional performance records may include:

• Dance
• Music
• Ceremonies
• Traditional costumes
• Rituals
• Cultural performances

The cultural connection should be clearly explained rather than treating the performance simply as a large event.

Cultural Craft and Heritage Records

This sub-category is suitable for traditional crafts, cultural arts, heritage preservation, and achievements connected to inherited knowledge or community practices.

The entry should explain what makes the cultural practice significant and what measurable element forms the record.

Festival and Community Tradition Records

This area suits traditional celebrations, cultural festivals, community gatherings, and heritage events.

If the achievement depends on a living tradition, explain the cultural context alongside the measurable record.

This helps distinguish a cultural achievement from a general mass participation event.

Time-Based Records

The Time-Based Records category is appropriate when time is the defining measurement.

The achievement may involve duration, speed, or continuous performance.

The important point is that the record depends on a clearly documented time-based result.

Longest Duration Records

These records focus on how long an activity continues.

Examples may include:

• Longest performance
• Longest continuous activity
• Longest session
• Longest sustained effort

The start and end points should be clearly established and supported by appropriate evidence.

Fastest Completion Records

Fastest completion records focus on speed.

The achievement is defined by completing an activity within a notable or record-setting timeframe.

The submission should clearly explain what was completed, when the timing began, when it ended, and how the result was measured.

Continuous Performance Records

Continuous performance records focus on maintaining an activity without interruption.

The key distinction is continuity.

If stopping, restarting, or taking an extended break would change the result, the evidence should clearly demonstrate that the activity remained continuous.

Size-Based Records

The Size-Based Records category focuses on physical scale.

The defining measurement may be:

• Length
• Height
• Width
• Area
• Volume
• Overall physical extent

If the achievement is impressive primarily because of how large something is, a size-based category may provide the clearest fit.

Largest Physical Object or Installation Records

This sub-category is suitable for large structures, objects, installations, displays, and built works.

The dimensions should be clearly measured and documented.

The entry should identify exactly what is being measured rather than relying on general descriptions such as “huge” or “massive.”

Largest Display or Formation Records

This area suits coordinated formations, grouped displays, visual arrangements, and assembled layouts.

The record should focus on the measurable physical scale of the formation.

Largest Food, Craft, or Artistic Work Records

This sub-category can apply to large edible creations, artistic works, decorative pieces, and crafted objects.

The creative nature of the achievement may be important, but the main distinction should remain the physical size.

How Do You Choose the Right Category for Your Record?

Choosing the right category becomes easier when you break the achievement down into its main components.

Some achievements can appear to fit several categories. A cultural event, for example, may involve thousands of participants. A business achievement may also involve a large team. A digital campaign may involve both online participation and social media reach.

The solution is to identify the measurement that makes the achievement record-worthy.

Step 1: Define the Achievement Clearly

Start by describing the achievement in one sentence.

For example: “Our company achieved the highest number of X in Y during 2026.” or “We organized the largest X involving Y participants.”. A clear statement makes it easier to identify the category.

Step 2: Identify What Makes the Achievement Notable

Ask what makes the achievement stand out.

Is it:

• The number of participants?
• The duration?
• The speed?
• The physical size?
• The digital reach?
• The business performance?
• The product itself?
• The cultural significance?

The answer should guide the category.

Step 3: Identify the Main Measurement

Look closely at what can actually be measured.

• If the record is measured by time, consider Time-Based Records.
• If it is measured by physical dimensions, consider Size-Based Records.
• If it is defined by participation, consider Mass Participation Record.
• If it is primarily digital, consider Online Records.
• If the achievement belongs directly to a business or product, consider Company and Products Records.
• If cultural significance defines the achievement, consider Special Cultural Traditional Records.

Step 4: Choose the Category That Carries the Most Weight

Do not try to make one achievement fit every possible category.

Choose the category that best explains why the achievement deserves recognition.

For example, a cultural event with a large attendance figure could potentially fit both a cultural and participation category.

If cultural significance is the primary distinction, the cultural category may provide stronger positioning.

If the number of participants is clearly the central achievement, a mass participation category may be more appropriate.

Step 5: Match Your Evidence to the Category

Once the category has been selected, your evidence should support that category.

Depending on the achievement, supporting documentation may include:

• Measurements
• Dates and timestamps
• Participation records
• Official company records
• Product specifications
• Sales or transaction data
• Digital analytics
• Photographs
• Videos
• Independent documentation
• Cultural or historical information

The evidence should directly support the measurement being claimed.

Step 6: Review the Entry From an Outside Perspective

Read the record description as if you have never heard about the achievement before.

Ask:

Can I immediately understand what this record is about?

If the answer is yes, the category and achievement description are likely aligned.

If the explanation feels complicated or requires several unrelated measurements to understand the achievement, revisit the central claim.

Step 7: Keep the Entry Focused on Its Strongest Angle

A strong record submission does not need to explain everything the organization has accomplished.

It needs to clearly establish the specific achievement being submitted.

Focus on the strongest measurable result and build the supporting evidence around it.

What Evidence Should You Prepare for a Record Submission?

After choosing a category, prepare evidence that directly supports the achievement.

The evidence required will depend on the nature of the record.

For a participation record, participation numbers and attendance documentation may be important.

For a business record, company records and measurable performance data may be more relevant.

For an online record, platform analytics and digital performance data may provide stronger support.

For a size-based record, accurate measurements and visual documentation are important.

For a cultural record, evidence should establish both the cultural context and the measurable achievement.

The goal is simple: your evidence should make the record claim easier to understand and assess.

Why Does the Right Category Matter?

The category influences how an achievement is understood.

A well-matched category helps establish:

• A clear record definition
• A focused measurement
• Relevant supporting evidence
• Stronger entry structure
• Better context around the achievement

This is particularly important for businesses seeking recognition for significant milestones.

Entrepreneur Insight’s coverage of The Asia Records shows that recognized achievements can range from business performance and product development to education, entertainment, digital reach, and cultural accomplishments. (Entrepreneur Insight)

The category therefore should reflect the achievement itself rather than simply the industry in which the organization operates.

How Record Recognition Can Support Business Visibility

For companies, a record achievement can become more than a single recognition moment.

A meaningful record can provide a story for corporate communications, media coverage, brand positioning, and stakeholder engagement.

Entrepreneur Insight’s existing coverage of business recognition illustrates how record achievements can be connected to leadership, innovation, performance, and industry credibility. (Entrepreneur Insight)

For entrepreneurs interested in broader business recognition, Entrepreneur Insight also covers initiatives such as the 100 Most Influential Young Entrepreneurs (100MIYE), which recognizes young Malaysian business leaders across multiple industries. (Entrepreneur Insight)

Common Mistakes When Choosing a Record Category

Several mistakes can make an otherwise strong achievement harder to present.

Choosing a Category Based Only on the Industry

A company operating in education does not automatically need an education-focused record category.

The category should reflect the achievement being submitted.

Focusing on Too Many Measurements

An entry can become unclear when it tries to emphasize participation, duration, size, sales, digital reach, and cultural significance equally.

Identify the strongest measurement first.

Using General Claims Without Evidence

Statements such as “largest,” “most influential,” “biggest,” or “fastest” need a clearly defined measurement.

The record claim should be supported by evidence that corresponds directly to the wording.

Choosing the Broadest Category

A broad category may appear safer, but a more precise fit can make the achievement easier to understand.

The strongest category is the one that explains the record most accurately.

Frequently Asked Questions About The Asia Records Categories

Why is choosing the right category important?

Choosing the right category helps present the achievement clearly and gives the record submission a stronger structure. It also helps determine which measurements and supporting evidence are most relevant.

Can one achievement fit more than one category?

Yes. Some achievements may involve multiple elements, such as participation, cultural significance, business performance, or digital reach. The key is to identify which element defines the achievement most strongly.

How do I know which Asia Records category is right for my entry?

Start by identifying what makes the achievement record-worthy. If the main measurement is time, size, participation, digital activity, business performance, or cultural significance, that measurement should guide the category.

What if my achievement involves both culture and mass participation?

Look at the primary distinction. If the cultural significance is the central feature, a cultural category may provide the stronger fit. If the number of participants is the main achievement, a mass participation category may be more appropriate.

Should I choose the broadest category?

Not necessarily. A category that more specifically reflects the achievement can provide greater clarity and make the entry easier to understand.

What evidence should I prepare before submitting a record?

Prepare evidence that directly supports the main measurement. Depending on the achievement, this may include participation records, measurements, dates, company data, product specifications, digital analytics, photographs, videos, or other relevant documentation.

Can the category affect how my achievement is presented?

Yes. The category helps determine which aspects of the achievement should receive the most attention. A well-selected category allows the supporting information to follow a clear and logical structure.

What should I do if I am unsure about my category?

Start by writing your achievement in one sentence and identifying the single measurement that best proves the accomplishment. From there, compare that measurement against the available categories and build your supporting evidence around the strongest fit.

Start Your Record Entry With a Clear Category

The right category gives your Asia Records entry a stronger starting point.

Before preparing the submission, define the achievement, identify the main measurement, select the category that best represents that measurement, and organize the supporting evidence around it.

A focused entry is easier to understand because every part of the submission works toward the same record claim.

Entrepreneur Insight continues to cover notable entrepreneurs, business achievements, awards, and The Asia Records, providing readers with examples of how exceptional accomplishments are recognized across different industries.

If you are preparing an achievement for recognition, start with the category that best explains why your accomplishment deserves to be recognized.

OFFICIAL ASIA RECORD https://asiarecord.com/
KNOW OFFICIAL ASIA RECORD https://asiarecord.com/about/
OFFICIAL ASIA RECORD Nomination https://asiarecord.com/application/
WHY OFFICIAL ASIA RECORD https://asiarecord.com/faq/
FIND OFFICIAL ASIA RECORD https://asiarecord.com/contact-page/

PUCHONG, Malaysia, 7 August 2026 – Drive Fit Sdn. Bhd. has been officially recognised by Asia Records with the title “Ceramic Film with the Highest Heat-Blocking Performance in Asia” for its Nano Zirconia Ceramic Max HD, marking a significant achievement for the company’s zirconia ceramic film technology.

The recognition places the spotlight on Drive Fit’s exceptional heat-blocking performance, with its zirconia-based technology setting a new benchmark for automotive ceramic films in Asia.

At the core of Nano Zirconia Ceramic Max HD is the use of zirconium dioxide (ZrO₂) nanoparticles, engineered to provide low thermal conductivity and rapid heat dispersion. This advanced formulation helps minimise the transfer of external heat into the vehicle cabin, creating a cooler and more comfortable driving environment.

Its outstanding performance earned Drive Fit the Asia Records title of “Ceramic Film with the Highest Heat-Blocking Performance in Asia,” recognising the product for its exceptional heat-blocking capability within the Asian market.

During the Asia Records presentation ceremony on 7 August 2026, Drive Fit conducted a live demonstration showcasing the heat-blocking capabilities of its zirconia ceramic technology. The demonstration provided a direct presentation of the technology and performance behind the Asia Records recognition.

With more than 20 years of industry experience, Drive Fit serves over 10,000 active customers across more than 15 countries. Its continued investment in research, material technology, precision manufacturing and quality control has supported the development of increasingly advanced automotive protection solutions.

Simon Chin, Sales Director of Drive Fit Sdn. Bhd., said:

“We are honoured to receive this recognition from Asia Records. It reflects our commitment to advancing zirconia ceramic technology and delivering exceptional heat-blocking performance. This achievement motivates us to continue developing innovative automotive protection solutions for customers across Asia.”

The recognition marks an important milestone for Drive Fit and highlights the technological development behind its zirconia ceramic film. More importantly, the title “Ceramic Film with the Highest Heat-Blocking Performance in Asia” establishes a significant benchmark for the company within the automotive window film industry.

The Asia Records presentation ceremony was held on 7 August 2026 in Puchong, Malaysia. The recognition also highlights how Drive Fit’s ceramic film combines exceptional heat-blocking performance with long-term cost-effectiveness. By helping to maintain a cooler vehicle cabin and reduce demand on air-conditioning, the technology offers motorists greater comfort and efficiency while delivering lasting value over time.

To learn more about Asia Records and its recognition programmes, please visit www.asiarecord.com. For details about Drive Fit Sdn. Bhd. and its automotive protection solutions, please visit www.drivefit.com.my.

OFFICIAL ASIA RECORD https://asiarecord.com/
KNOW OFFICIAL ASIA RECORD https://asiarecord.com/about/
OFFICIAL ASIA RECORD Nomination https://asiarecord.com/application/
WHY OFFICIAL ASIA RECORD https://asiarecord.com/faq/
FIND OFFICIAL ASIA RECORD https://asiarecord.com/contact-page/

Kuala Lumpur, Malaysia – INTI International University, represented by Mr. Seng Yeang, Head of Career Services Department, has been officially recognised by The Asia Record for having the most foreign university degree pathway partnerships by an Asian private university in 2025. This accolade highlights INTI’s leadership in providing diverse international education pathways.

Leading University Degree Pathway Partnerships

INTI International University offers extensive collaborations with foreign universities, enabling students to pursue global degree programs locally.

Mr. Seng Yeang shared, “We are proud to be recognised for our commitment to expanding educational opportunities through international partnerships.”

INTI International University is also proudly featured in the Asia Record Book of Achievements 2025/2026, available in major bookstores and online at www.theasiarecords.com.

About INTI International University
INTI International University is a leading private university in Malaysia offering diverse academic programs and international partnerships.

For more information, please visit:
https://newinti.edu.my/

Kuala Lumpur, Malaysia – Kajang Satay Hj Samuri, led by Head of Marketing Mr. Yusnizam, has been officially recognised by The Asia Record for selling the most satay by a satay restaurant chain in 2025. This accolade highlights Kajang Satay Hj Samuri’s popularity and quality in Malaysian cuisine.

Leading Satay Restaurant Chain

Kajang Satay Hj Samuri is renowned for its authentic and delicious satay, serving customers nationwide.

Mr. Yusnizam shared, “We are honoured to be recognised for our dedication to delivering the best satay experience.”

Kajang Satay Hj Samuri is also proudly featured in the Asia Record Book of Achievements 2025/2026, available in major bookstores and online at www.theasiarecords.com.

About Kajang Satay Hj Samuri
Kajang Satay Hj Samuri is a leading satay restaurant chain in Malaysia known for authentic satay.

For more information, please visit:
https://satekajang.com.my/

Kuala Lumpur, Malaysia – Curtain Library, founded by Mr. Benson Ng, has been officially recognised by The Asia Record as the most premier integrated curtain and window furnishing brand in 2025. This accolade highlights Curtain Library’s excellence in design and quality.

Leading Curtain & Window Furnishing Brand

Curtain Library offers a wide range of premium curtains and window furnishings with integrated design solutions.

Mr. Benson Ng shared, “We are proud to be recognised for our commitment to quality and design innovation.”

Curtain Library is also proudly featured in the Asia Record Book of Achievements 2025/2026, available in major bookstores and online at www.theasiarecords.com.

About Curtain Library
Curtain Library specialises in premium curtains and window furnishing solutions.

For more information, please visit:
https://curtainlibrary.com.my/