Let’s be honest. Most young bosses in Malaysia don’t wake up thinking about awards. You’re busy chasing payments, settling staff issues and replying customers on WhatsApp at 11pm. So when someone mentions a young entrepreneur award in Malaysia, the first reaction is usually: “Worth it or not? Or just another trophy for the shelf?”

Fair question. Some awards really are just a nice dinner and a photo. But the good ones work differently. They give you credibility that ads cannot buy, a network you won’t find at the usual business talk, and media exposure that keeps working long after the gala night is over.

In this article, we look at one of them, the 100 Most Influential Young Entrepreneurs (100MIYE) awards, and break down 7 real benefits of being a recipient. What you actually get, who it suits, and how to squeeze the most value out of it.

What Is 100MIYE, Actually?

100MIYE stands for The 100 Most Influential Young Entrepreneurs. It is a young entrepreneur award in Malaysia organised every year by Entrepreneur Insight magazine, published by Armani Media Group Berhad. Each year, only 100 people make the list.

According to the official 100MIYE page, the award looks for Malaysians under 45 who have made a mark in their industry. That could be through a disruptive business model, strong presence in mass and social media, or philanthropic work that made a real impact on society and the economy.

Here’s the quick snapshot:

It’s not only for business people in suits either. Over the years, the list has included names from entertainment, sports and the arts who also run businesses. More on that below.

7 Real Benefits of Being a 100MIYE Recipient

1. Credibility That’s Hard to Fake

The numbers speak for themselves. In 2025, more than 1,300 people were nominated, and only 100 were chosen. That’s roughly 1 in 13. Back in 2022, organiser Datuk KK Chua pointed out that with about 3.2 million SMEs in Malaysia, picking 100 means less than 0.03% get the recognition.

Why does this matter? Because people Google you. A bank officer reviewing your loan, a client comparing three suppliers, an investor before the first meeting. When your name shows up on a selective list, you’re no longer “just another SME boss”. Recipients are selected by Entrepreneur Insight’s editorial board from more than a thousand nominations, so your track record has been reviewed before you made the list.

How to use it: Add “100MIYE Recipient” to your LinkedIn headline, company profile and email signature. Keep the wording factual. No need to over-claim.

2. Media Coverage You Didn’t Have to Chase

Getting featured in the news on your own is tough. Editors receive hundreds of pitches a week. 100MIYE comes with its own media spotlight, because the event itself is news. The 2025 edition was covered by Bernama and The Sun, while earlier editions were reported by Kosmo and Business Today.

The event also gets attention from our government. The Entrepreneur Development and Cooperatives Minister attended in 2022, and the Deputy Prime Minister spoke at the 2024 edition about building a stronger ecosystem for young entrepreneurs.

How to use it: Don’t stop at the official coverage. Turn your recognition into a fresh story and pitch it to trade magazines in your industry. Our guide on how to get media coverage for your business shows you how.

3. Personal Branding Assets You Can Keep Using

A trophy sits on a shelf. Content keeps working for you. Past 100MIYE recipients have received a personal branding video and an exclusive write-up on the Entrepreneur Insight website, plus a spot in the annual 100MIYE coffee table book.

Think about where these can go: your website’s About page, sales decks, proposals, tender documents and social media. A professional video and an editorial feature on an entrepreneur media platform look a lot more credible than a self-written bio.

How to use it: Pin the video on your LinkedIn and Facebook. Share the write-up link whenever someone asks “So what does your company do ah?”

4. You’re in Very Good Company

The 100MIYE list has some well-known names. Past recipients include Datuk Lee Chong Wei, Datuk Siti Nurhaliza, Datuk Nicole David, Datuk Dr Sheikh Muszaphar, Shila Amzah and Fattah Amin.

Being on the same honour list as household names does something for perception. Customers and partners see that you’ve been recognised by the same platform that recognised people they already know and trust.

How to use it: When you talk about the award, mention the platform’s history and reach, not just the trophy. “Recognised by 100MIYE, the same platform that has honoured national sports and entertainment icons” lands better than “I won an award”.

5. A Network of 100 People Who Get It

Being a young boss can be lonely. Your friends who work 9 to 5 don’t always understand why you’re stressed about cash flow or hiring. 100MIYE puts you in a room with 99 other entrepreneurs who face the same problems.

Datuk KK Chua has said that 100MIYE is not just about giving awards, but about building a community where entrepreneurs share views and experiences. And because recipients come from all kinds of industries, the network is surprisingly useful. Your next supplier, distributor, collaborator or even investor might be sitting at the next table.

How to use it: Don’t just take photos and go home. Before the gala, look up the other recipients. After, follow up with 5 to 10 people within a week while the connection is still fresh.

6. Trust From Banks, Investors, Clients and Future Hires

Third-party recognition makes conversations easier. When you apply for financing, pitch to an investor or go for a big corporate contract, a credible award gives them one more reason to say yes.

It also helps with hiring. Good candidates do their homework. A company led by a recognised founder looks more stable and more exciting to join, especially for young talent who want to grow with the business.

How to use it: Mention the recognition in your company profile, loan applications and careers page. If you’re still deciding which awards are worth your time and money, read our guide on how to choose a business award worth entering.

7. A Platform to Give Back and Lead

Recognition also comes with responsibility, and opportunity. Through the Young Entrepreneurs’ Outreach Fund, 100MIYE connects established entrepreneurs with students at universities and colleges such as Sunway, SEGi and Universiti Malaya to share their journey and mentor the next generation.

This is where you shift from “business owner” to “industry voice”. Speaking to students, sharing on panels and mentoring younger founders builds your reputation in a way no advertisement can.

How to use it: Say yes to at least one speaking or mentoring invitation in the year after you’re recognised. Record it, share it, and add it to your founder bio.

Is 100MIYE Right for You?

Not every young entrepreneur award in Malaysia suits every founder. Past 100MIYE nomination criteria have asked that nominees be 45 or younger, hold a CEO or Managing Director role, have been in the company’s management for at least two years, and hold a majority controlling interest in the company.

You’re a strong candidate if you:

• Are 45 or below and running your own business, not just working in one
• Have at least two years of track record you can show with real numbers
• Have a story worth telling, like a turnaround, a new market, a unique business model or strong growth
• Contribute beyond profit, through CSR, community work, mentoring or job creation
• Already have some media or social media presence, or are ready to build it

Maybe wait one more year if:

• Your business is still under two years old
• You’re not the main decision-maker or majority owner yet
• Your numbers and milestones are still not ready to show
• You’re hoping an award will fix a business problem. Recognition amplifies a good business, it cannot replace one.

Not sure yet? Our business award Malaysia guide has a checklist to help you decide which awards are worth your time.

How to Get the Most Out of Your 100MIYE Recognition

The recipients who benefit the most are not always the biggest companies. They’re the ones who actually use the recognition. Here’s a simple plan you can follow.

Before the gala night

• Update your founder bio and get a proper headshot ready
• Prepare a short company profile with 3 to 5 key milestones and numbers
• Brief your team so they know what to say if customers ask

Within the first week

• Post a factual announcement on LinkedIn, Facebook and Instagram, and tag Entrepreneur Insight
• Update your website, email signature and company profile
• Follow up with the fellow recipients you connected with on the night

Within the first 3 months

• Pitch your story to two or three trade publications in your industry
• Add the recognition to sales decks, proposals and tender documents
• Use the personal branding video and write-up in your marketing

For the rest of the year

• Accept speaking, panel or mentoring invitations
• Track what changes: enquiries, branded Google searches for your name and company, partnership requests and job applications
• Keep sharing useful insights from your industry so people remember you for more than one award

One trophy photo on Instagram is easy to forget. A year of consistent, well-used recognition is what turns 100MIYE into real business value.

How to Nominate for 100MIYE

100MIYE runs on a yearly cycle, with recent galas held between October and December. Both entrepreneurs and members of the public can submit nominations. So you can nominate yourself, or put forward a founder you think deserves it.

1. Check the criteria. Make sure the nominee is 45 or below and runs the business.
2. Gather your story. Prepare a short founder bio, company background, key milestones with numbers, any media mentions and CSR or community work.
3. Get your visuals ready. A professional headshot and a few good photos of the business help a lot.
4. Submit through the official page. Go to the 100MIYE awards page and click Nominate Now.
5. Mark your calendar. Recent galas took place on 21 October 2022, 1 November 2024 and 19 December 2025, so watch for announcements from around the third quarter of the year.

Tip: Judges read many nominations. Be specific. “Grew from 3 to 40 staff and opened 2 outlets in 3 years” beats “passionate and hardworking entrepreneur” every time.

Frequently Asked Questions

What is the 100MIYE award?

100MIYE, or The 100 Most Influential Young Entrepreneurs, is an annual young entrepreneur award in Malaysia organised by Entrepreneur Insight magazine. It recognises 100 Malaysian entrepreneurs aged 45 and below for their business achievements, influence and contribution to society.

Who can be nominated for 100MIYE?

Past criteria have required nominees to be 45 or below, hold a CEO or Managing Director position, have at least two years in the company’s management, and own a majority controlling interest in the business. Always check the latest criteria on the official 100MIYE page before submitting.

How many people are selected for 100MIYE?

Only 100 recipients are selected each year, shortlisted by Entrepreneur Insight’s editorial board. In 2025, the awards received more than 1,300 nominations, so the selection is quite competitive.

When is the 100MIYE event date?

The 100MIYE gala is usually held between October and December. Recent editions took place on 21 October 2022, 1 November 2024 and 19 December 2025, the most recent one at Shangri-La Kuala Lumpur. Follow Entrepreneur Insight for the 2026 date announcement.

Can I nominate myself for 100MIYE?

Yes. Both entrepreneurs and members of the public can submit nominations through the official 100MIYE page.

Is a young entrepreneur award in Malaysia really worth it?

It depends on the award and how you use it. A selective award with real media coverage, like 100MIYE, gives you credibility, networking and branding assets. But the value only shows when you actively use the recognition in your marketing, sales and hiring.

Final Thoughts

A young entrepreneur award in Malaysia is not about the trophy. It’s about what the recognition opens up: credibility when people Google you, media exposure you don’t have to chase, branding assets you can keep using, and a network of founders who understand your journey.

100MIYE has spent 10 years building that kind of platform, with more than 1,300 nominations and only 100 recipients in 2025. If you’ve built something real and you’re 45 or below, your story could be the next one in the spotlight.

Ready to be recognised? Nominations for 100MIYE 2026. Visit the 100 Most Influential Young Entrepreneurs page and submit your nomination today!

SHAH ALAM, SELANGOR, 24 October 2026 – JS Tradventures (JS Trading Ventures Sdn Bhd) has achieved a significant milestone as the first trading community in Asia to receive Asia Record recognition for the highest trading winning percentage in multi-asset trading within a two-month period.

The achievement, officially titled “Highest Winning (%) Achieved by a Multi-Asset Trading Community with in 2 Months in 2026,” recognises the community’s trading performance during the record attempt period from 23 August to 23 October 2026.

The Asia Record plaque was presented to Jason Chen, Founder of JS Trading Ventures Sdn Bhd, on 24 October 2026 in Shah Alam, Selangor. The presentation took place in conjunction with the company’s recognition awards event, which brought together more than 300 participants for an offline trading workshop and an awards ceremony honouring its Top 30 performers.

JS Tradventures Celebrates Top 30 Performers at Recognition Awards Event

The event served as a gathering for the JS Tradventures trading community, combining practical learning with recognition of members’ achievements. Alongside the Asia Record presentation, the programme featured an offline workshop designed to strengthen participants’ trading knowledge and understanding of financial markets.

A key highlight was the awards presentation to the Top 30 performers, recognising their achievements within the community. With more than 300 participants in attendance, the event also provided an opportunity for members to connect, exchange experiences and celebrate their collective progress.

The occasion reflected JS Tradventures’ emphasis on community development, bringing together education, performance recognition and member engagement under one event.

Building a Trading Community of More Than 2,000 Traders

Founded by Jason Chen, JS Tradventures focuses on developing knowledgeable and disciplined traders through structured education, practical market insights and responsible trading strategies.

Central to its approach is the True Trader Pathway, a programme designed to guide individuals through essential trading principles, including market analysis, risk management, strategic decision-making and continuous learning.

Rather than focusing solely on short-term gains, the company emphasises developing a strong foundation in financial market knowledge and the discipline required to navigate different asset classes.

Within just two years, JS Tradventures has trained more than 2,000 traders, reflecting the company’s growing trading education community.

Its Asia Record achievement highlights the community’s winning percentage during the specified two-month assessment period. The metric measures the proportion of successful trades among those evaluated, although it does not necessarily indicate overall profitability or guarantee future results.

Jason Chen Celebrates a Milestone for the Trading Community

For Jason Chen, the recognition represents the collective dedication of his team and the traders who have contributed to the company’s development.

“Receiving this Asia Record recognition is a proud moment for JS Tradventures and our entire trading community. Our mission has always been to guide individuals through the True Trader Pathway, helping them develop the knowledge, discipline and confidence needed to navigate financial markets,” said Jason Chen.

He added:

“Having trained more than 2,000 traders within two years, this achievement motivates us to continue strengthening our educational programmes and building a community that values continuous learning and responsible trading.”

Dato KK Chua Recognises JS Tradventures’ Trading Achievement

Dato KK Chua, Founder and Chief Adjudicator of Asia Record, congratulated Jason Chen and his team, highlighting the importance of measurable achievements and the company’s contribution to trading education.

“JS Tradventures has become the first trading community in Asia to achieve this recognition for the highest winning percentage within a two-month period. This achievement marks an important milestone for the company and reflects its dedication to developing a knowledgeable and disciplined trading community,” said Dato KK Chua.

He also commended the company’s commitment to developing its members.

“What makes this achievement particularly meaningful is JS Tradventures’ commitment to educating traders through the True Trader Pathway. Training more than 2,000 traders in just two years demonstrates the team’s dedication to building a strong learning community. We congratulate Jason Chen and his team on this achievement and hope it will inspire continued progress in financial education and responsible trading practices.”

Advancing Trading Education Across Asia

The Asia Record recognition marks another chapter in JS Tradventures’ development, highlighting its growth from a trading education platform into a record-holding community.

The recognition awards event, attended by more than 300 participants, also demonstrated the company’s commitment to celebrating trading achievements while providing opportunities for continued learning through its offline workshop.

Looking ahead, JS Tradventures remains focused on strengthening its educational initiatives, developing its trading community and promoting disciplined, responsible participation in financial markets.

For more information about JS Trading Ventures Sdn Bhd and its trading education programmes, visit its official website at https://jstradventures.co/.

To learn more about Asia Record and its recognition of outstanding achievements across Asia, visit https://www.asiarecord.com or https://www.theasiarecords.com.

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asiaeducationjournal.com
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asiaesg.com
datokkchua.com

Budget 2027 is out, and this time small businesses really got the spotlight. SME group Samenta even called it an “SME Budget”. There’s a tax cut for SMEs, a bigger pool of financing, a minimum wage exemption for smaller firms, and the government has declared 2027 the Year of Malaysian MSMEs.

Sounds good on paper. But after a year of real challenges for Malaysian entrepreneurs, what does it actually mean for your shop, your factory or your agency? And what are the SME trends Malaysia business owners should prepare for next year?

In this guide, we break down what Budget 2027 announced for SMEs, the 7 trends that will shape small business in Malaysia in 2027, and a simple checklist so you can act before January, not after.

Budget 2027 at a Glance: What SMEs Actually Got

Prime Minister and Finance Minister Datuk Seri Anwar Ibrahim tabled Budget 2027 on 9 October 2026, with a total allocation of RM459.8 billion (see the full Budget 2027 highlights). He described SMEs as the backbone of Malaysian business, making up nearly all businesses and about 40% of the economy.

Here are the measures that matter most for small business owners:

The government has also declared 2027 the Year of Malaysian MSMEs. The Entrepreneur Development and Cooperatives Ministry (KUSKOP) received RM1.028 billion for 2027 under its ABCD framework: productivity shift, simplified bureaucracy, access to capital and market access.

7 SME Trends Malaysia Business Owners Should Watch in 2027

1. More Financing Options, But You Must Be Ready to Apply

Money is on the table. Besides the RM57 billion in guarantees, Bank Negara’s SME Stabilisation Relief Facility gets another RM5 billion. Under the first RM5 billion, RM3.8 billion had already been approved for more than 6,800 SME accounts by 30 September 2026, so demand is real. Bumiputera businesses also get bigger pools, with PUNB’s fund raised to RM500 million and up to RM1 billion from TERAJU.

The trend here is that alternative financing is going mainstream. P2P loan agreements will only cost RM10 in stamp duty from 2027 to 2030, and RM270 million is set aside to help SMEs raise funds through equity crowdfunding and P2P platforms.

What to do: Banks and platforms approve businesses with clean numbers. Get your management accounts, latest financial statements and a 12-month cash flow forecast ready now, before you actually need the money. New to this? Start with our guide to business finance basics.

2. Lower Tax, But Only Clean Books Will Enjoy It

The one-percentage-point SME tax cut is worth up to RM6,000 a year. That works out to 1% on the first RM600,000 of chargeable income. The small asset capital allowance threshold also goes up to RM3,000 per asset, which helps when you buy laptops, tools or small equipment.

Running a sole proprietorship or partnership? You’re taxed as an individual, so the personal tax changes matter more for you. Individual relief goes up from RM9,000 to RM12,000, and the RM70,001 to RM100,000 band drops to 18%. It’s also worth checking the personal tax reliefs you can already claim.

At the same time, compliance keeps getting tighter, with many businesses still adjusting to e-invoicing and the expanded SST. Companies that are not MSMEs will also only be able to claim tax deductions on wages paid through bank accounts.

What to do: Sit down with your tax agent before December. Plan the timing of asset purchases, and fix any e-invoicing gaps. SME Malaysia noted that an e-invoice voluntary correction programme runs until the end of 2027, so use it.

3. Wage Pressure Is Coming, Even If You’re Exempt

The minimum wage goes up to RM2,000 from 1 June 2027, benefiting more than four million workers. MSMEs with annual sales below RM50 million are exempted, which Anwar said is to give them time to adjust their business models.

But legally exempt doesn’t mean the market is exempt. Workers will compare offers. A new RM2,500 minimum for semi-skilled workers and graduates is also being introduced, and GLCs are raising their living wage benchmark to RM3,400. If your competitor pays RM2,000 and you pay RM1,700, guess where your best staff will go?

The Malaysian Employers Federation has also asked for clear guidelines on how the RM50 million threshold will be assessed.

What to do: Use the exemption as a runway, not a permanent shield. Review your pay structure now, and look at productivity gains that can fund higher wages later.

4. AI and Automation Move From “Nice to Have” to Must-Have

Budget 2027 sets aside RM30 million to help 4,000 MSMEs adopt AI and automation. That’s about RM7,500 per business on average. Not huge, but the direction is clear. The government is also building a sovereign AI cloud to keep Malaysian data under national control.

With wages rising and talent getting harder to find, automation is how small teams stay competitive.

What to do: Start with one painful, repetitive task, like invoicing, stock tracking or answering customer questions on WhatsApp. Our guide on using AI in your SME has practical ideas to start.

5. New Markets: Exports and Government Jobs

Export support gets a boost, with RM1 billion in export financing through BPMB and RM60 million through MATRADE. If you’ve been thinking about selling to Singapore, Indonesia or further, 2027 has more support than before.

There’s also a quieter opportunity closer to home. For government maintenance, repair and facility improvement works, direct appointments are now allowed up to RM200,000, and quotations up to RM3 million. That’s good news for SME contractors and service providers.

What to do: If exporting is on your list, talk to MATRADE about market readiness programmes. If you do maintenance or facility work, make sure your government supplier registrations are up to date.

6. Halal and Green Become Growth Niches

Two niches got specific support. First-time halal certification gets matching grants of up to RM5,000, and halal MSMEs in cosmetics and pharmaceuticals can get grants totalling RM25,000. Halal certification opens doors to Muslim-majority export markets, not just local customers.

On the green side, companies buying green technology assets for their own use can get an Investment Tax Allowance of up to 100%, with green incentives extended until 31 December 2030.

What to do: If you’re in F&B, cosmetics or consumer goods and not halal certified yet, 2027 is a good time to start. If your electricity bill is painful, look at solar or energy-efficient equipment and check if it qualifies for the allowance.

7. Digital-First and Start-Up Capital Keep Growing

The NADI platform gets RM142 million to help more young entrepreneurs sell online. For start-ups, Khazanah’s Jelawang Capital and KWAP’s Dana Perintis will invest RM450 million, Cradle Fund gets RM41 million for prototype and commercialisation grants, and tax exemptions for angel investors and equity crowdfunding investors are extended until 2030.

The trend: it’s getting easier to start small and online, and early-stage funding is getting more organised.

What to do: Selling mainly offline? Test at least one online channel in 2027. Building a tech start-up? Start preparing your pitch deck and numbers now, because investors will be busy.

Your 2027 Checklist as an SME Owner

A budget only helps you if you act on it. Here are the dates to mark in your calendar:

And here’s what to do, in order:

1. Check your MSME status. Confirm your annual sales and whether you fall under the RM50 million threshold. Watch for official guidelines on related companies.
2. Meet your tax agent before December. Plan asset purchases around the new RM3,000 capital allowance threshold and estimate your 2027 tax savings.
3. Fix e-invoicing and SST gaps. Use the voluntary correction programme while it’s still open.
4. Line up financing early. Ask your bank about SJPP and CGC guaranteed schemes, and check if you qualify for the SME Stabilisation Relief Facility before it closes.
5. Plan wages for June 2027. Even if you’re exempt, decide how you’ll stay competitive for good staff.
6. Pick one automation project. Choose a task that eats the most hours every week and fix that first.
7. Explore one new market. That could be exports with MATRADE, halal certification, government maintenance work or a new online channel.
8. Stay updated. Many details will only come out in the Finance Bill and agency guidelines over the next few months.

Frequently Asked Questions

What are the main SME trends in Malaysia for 2027?

The big SME trends in Malaysia for 2027 are easier access to financing, a lower SME tax rate with tighter compliance, rising wage expectations, faster AI and automation adoption, more export support, growth in halal and green niches, and more funding for online and start-up businesses.

How much is the SME tax cut in Budget 2027?

SME income tax rates are cut by one percentage point. The government says about 300,000 MSMEs will save up to RM6,000 each. The final tax bands will be confirmed in the Finance Bill 2027.

Are SMEs exempted from the RM2,000 minimum wage?

Yes, MSMEs with annual sales below RM50 million are exempted from the new rate. The government said this is to give smaller businesses time to adjust. Employers are still waiting for detailed guidelines on how the threshold will be assessed.

When does the new minimum wage start?

The RM2,000 minimum wage takes effect on 1 June 2027.

What financing is available for SMEs in 2027?

SMEs can tap into RM57 billion in SJPP and CGC loan guarantees, RM6.6 billion in microfinancing, Bank Negara’s SME Stabilisation Relief Facility (open until 30 June 2027), RM1 billion in export financing through BPMB, and equity crowdfunding and P2P platforms.

What is the Year of Malaysian MSMEs?

The government has declared 2027 the Year of Malaysian MSMEs. It is backed by a RM1.028 billion allocation for KUSKOP under its ABCD framework, which focuses on productivity, simpler bureaucracy, access to capital and market access.

Do sole proprietors benefit from Budget 2027?

Yes. Sole proprietors and partners are taxed as individuals, so they benefit from the higher individual relief of RM12,000 and the lower personal tax rates in the RM70,001 to RM150,000 bands.

Final Thoughts

Budget 2027 gives Malaysian SMEs more than usual: a tax cut, bigger financing pools, a minimum wage runway and a whole year named after them. But the SME trends Malaysia will see in 2027 also point to higher expectations. Cleaner books, better pay, smarter use of technology and a willingness to look beyond your usual market.

The businesses that win next year won’t be the ones waiting for the next grant announcement. They’ll be the ones who prepare now, apply early and use 2027 to build something stronger.

And if you’ve grown your business through tough years, don’t keep it quiet. Credible SME awards and recognition like 100MIYE can help the market see what you’ve built. Here are the 7 real benefits of being a 100MIYE recipient.

Want more SME news in Malaysia? Follow Entrepreneur Insight for updates as the Finance Bill and Budget 2027 guidelines are released.

KUALA LUMPUR, 26 October 2026 — Lenggong is preparing to welcome 500 musicians for a large-scale performance at the MegaJamz Lenggong Music Festival 2026 on 29 November, as organisers aim to create a new record in the Asia Record Book Of Achievements.

The inaugural festival will be held at Resort Tasik Raban in Lenggong, Perak, and is intended to introduce the district’s natural beauty and heritage to a wider audience through music. Organisers also hope the event will strengthen Lenggong’s position as an international tourism destination and contribute to the local economy.

Lenggong Tourism Council chairman Datuk Seri Dr Shamsul Anuar Nasarah said the festival would be a highlight of the Lenggong International Dialogue 2026, which will bring together more than 500 participants from 16 countries.

He said the event would showcase Lenggong’s unique attractions to an international audience, with the hope that greater exposure would encourage more visitors to the area and generate economic opportunities for the local community.

Showcasing Lenggong’s UNESCO Heritage

Lenggong holds two UNESCO recognitions: the Archaeological Heritage of the Lenggong Valley is a UNESCO World Heritage Site, while Lenggong is also recognised as a UNESCO Global Geopark. The festival aims to highlight these attractions by combining a musical experience with the district’s natural landscape and heritage.

Dato KK Chua, Founder and Chief Adjudicator of Asia Record, said the planned gathering was an opportunity to bring people together while drawing attention to Lenggong’s cultural and tourism attractions.

“Bringing 500 musicians together for a single performance is an ambitious undertaking. It demonstrates how music can unite people around a shared goal while introducing more visitors to the beauty and heritage of Lenggong,” he said.

Jo Branko to Join the Performance

Malaysian rock guitarist Jo Branko is scheduled to make a special appearance in the simultaneous performance. The festival will also be organised with the cooperation of various departments and agencies under the Ministry of Home Affairs, including the National Registration Department, Royal Malaysia Police, National Anti-Drugs Agency, Department of Volunteer Corps Malaysia, Malaysian Maritime Enforcement Agency and Immigration Department.

Jo Branko, who has more than 40 years of experience and has taken part in nearly 3,500 concert performances, expressed excitement about the festival. He acknowledged the challenge of bringing 500 musicians together and shared the hope that the event would become a yearly fixture in Lenggong.

Free Admission and a Target of 10,000 Visitors

The event is scheduled to begin at 4pm, with free admission. Organisers are targeting at least 10,000 visitors and hope that a successful festival will pave the way for it to become an annual event attracting music fans from Malaysia and abroad.

PETALING JAYA, 16 October 2026 – The Corporate Sustainability & Upcycling Network (CSUN) officially launched at Menara Symphony, Symphony Square, Petaling Jaya, marking a significant milestone in advancing sustainability, cross-sector collaboration and community empowerment in Malaysia.

The grand launch brought together corporate leaders, small and medium enterprises (SMEs), professional bodies, educational institutions and community organisations, culminating in the signing of 50 Memoranda of Understanding (MOUs) across 11 industry categories.

The occasion was further celebrated with CSUN receiving an Asia Record recognition for achieving the title “Most Cross-Sector Collaboration Network for a Sustainability Initiative.”

The recognition was presented by Dato KK Chua, Founder and Chief Adjudicator of Asia Record, acknowledging CSUN’s achievement in establishing a collaborative network that connects organisations from diverse industries under a shared sustainability mission.

Hosted with the support of official venue sponsor EquitiesTracker Holdings Berhad, the grand launch welcomed distinguished guests, industry leaders and sustainability advocates, highlighting the importance of collective action in advancing environmental, social and governance (ESG) initiatives.

CSUN Establishes 50 Cross-Sector Collaborations to Advance Sustainability

The official launch marked an important step in CSUN’s mission to transform sustainability commitments into practical initiatives through strategic partnerships.

With 50 signed MOUs spanning 11 industry categories, CSUN established a collaborative network connecting organisations across corporate services, education, environmental management, technology, professional services, property, media and community development.

Among the participating organisations were EquitiesTracker Holdings Berhad, PMI Malaysia Chapter, Sustainable Business Network Association Malaysia (SustNET), Raffles University Centre of Professional Development, Asher Zero Sdn Bhd and Tiong & Associates.

These collaborations aim to encourage knowledge sharing, resource optimisation and joint sustainability initiatives, enabling organisations to contribute their expertise and capabilities towards shared environmental and social objectives.

By bringing together stakeholders from different industries, CSUN seeks to demonstrate how cross-sector partnerships can create opportunities for meaningful sustainability initiatives while encouraging greater participation from businesses and communities.

The signing of 50 MOUs represents an important foundation for future collaboration, reflecting the willingness of organisations from diverse backgrounds to work collectively towards environmental responsibility and sustainable development.

Turning Sustainability Commitments into Practical Action

Beyond establishing partnerships, CSUN’s grand launch highlighted several initiatives demonstrating how sustainability collaboration can be translated into practical action.

One initiative involved JME Group, through GZW RETURN – JME Experiences Sdn Bhd, Elevation Runway and Asher Zero Sdn Bhd, which supported the unveiling of CSUN’s Kinusaiga artwork and coordinated waste management during the event.

A dedicated team collected waste for processing through Asher Zero’s solution, with the aim of reducing landfill disposal and promoting responsible waste management practices.

CSUN also highlighted its commitment to community empowerment through plans to donate everyday essentials, including socks, to A Leap of Hope (ALOF) and AKRAB Resources.

Additionally, the association is exploring a uniform upcycling initiative with Caring Synergy Renal Sdn Bhd, aimed at extending the useful life of materials and encouraging sustainable resource management.

The launch also featured a charity auction in conjunction with Pink October, raising funds for CSUN beneficiaries while celebrating art and cultural heritage.

These initiatives reflect CSUN’s commitment to ensuring that sustainability extends beyond corporate discussions and becomes part of practical environmental and community development efforts.

Strengthening ESG Partnerships and Sustainability Governance

CSUN’s collaborative network also focuses on strengthening ESG awareness, professional development and organisational governance.

Its participation in PMI Malaysia Chapter’s PRISM IGNITE 2026 helped establish industry connections, leading to an MOU at the grand launch to advance ESG initiatives and knowledge sharing.

The event welcomed Dr Joel Carboni, Founder and President of Green Project Management (GPM), who brought an international perspective on sustainable project management.

Meanwhile, GROWWITHUS Sdn Bhd (Sensoria Kids) signed an MOU to promote sustainability awareness among children and families.

To strengthen governance and accountability, CSUN also welcomed Tiong & Associates as its pro bono legal partner, supporting the association’s efforts to establish responsible and structured sustainability collaborations.

Through these partnerships, CSUN aims to connect environmental responsibility with business operations, education and community engagement, establishing a collaborative ecosystem that encourages long-term sustainability practices.

The People Behind CSUN: Leadership with Purpose

Behind CSUN is a dedicated leadership team comprising professionals from diverse industries, united by a shared commitment to making sustainability practical, inclusive and impactful.

Drawing on expertise in corporate consultancy, professional development, branding, communications and community engagement, the leadership team plays an important role in connecting businesses, organisations and communities through meaningful cross-sector collaborations.

The CSUN Board of Directors comprises President Dr Wendy Liew (The Image Creator Sdn Bhd), President-Elect Dr Jenny Cha (Jenny Consultancy PLT), Secretary Siti Muharramah Mazlan (Titin Initiative), Treasurer Vivmmie Lau (Brand Activist Consultancy), Vice President, Marketing Anushya Safira (Mene Consulting) and Vice President, Public Relations Dr Andrea Chow (ACETS Sdn Bhd).

The leadership team is further supported by CSUN Advisor February Yoon (Vertera Capability & Advisory), whose guidance contributes to the association’s strategic direction and long-term development.

Together, they champion CSUN’s vision of bridging industries, empowering communities and transforming sustainability commitments into meaningful action.

Their collective expertise and dedication provide a strong foundation for CSUN’s mission to advance cross-sector collaboration, encourage responsible resource management and create lasting environmental and social impact.

CSUN Leadership Highlights the Importance of Cross-Sector Collaboration

Dr Wendy Liew, President of CSUN, highlighted the importance of collaboration in transforming sustainability commitments into meaningful outcomes.

Speaking at the grand launch, she said:

“We started CSUN with a simple belief: no one organisation can do everything, but everyone has something to contribute. Today, we have seen what is possible when people from different industries come together with a shared purpose. Our launch is only the beginning. The real work starts now, and together, we can turn these collaborations into meaningful and lasting impact.”

Her remarks reflected CSUN’s commitment to building partnerships that extend beyond formal agreements and translate into practical sustainability initiatives.

Anushya Safira, Vice President of Marketing at CSUN, emphasised the significance of bringing together 50 cross-sector collaborations and the opportunities these partnerships create for advancing sustainability initiatives.

She said:

“The signing of 50 MOUs represents more than just partnerships on paper. It reflects a shared commitment among organisations from different industries to work together towards meaningful sustainability goals. Through CSUN, we aim to connect businesses, communities and industry stakeholders, turning collaborative efforts into practical initiatives that promote environmental responsibility, upcycling and long-term community empowerment.”

She further highlighted CSUN’s ambition to become a collaborative platform where businesses, professional organisations and community groups can contribute their respective strengths towards shared sustainability objectives.

Through these partnerships, the association hopes to encourage greater participation in environmental initiatives while creating opportunities for knowledge exchange, innovation and community development.

Asia Record Recognises CSUN’s Cross-Sector Sustainability Achievement

A major highlight of the grand launch was CSUN’s official recognition by Asia Record for achieving “Most Cross-Sector Collaboration Network for a Sustainability Initiative.”

The recognition acknowledges CSUN’s achievement in establishing a network of 50 signed MOU collaborations across 11 industry categories, demonstrating the scale and diversity of its cross-sector sustainability initiative.

Dato KK Chua, Founder and Chief Adjudicator of Asia Record, congratulated CSUN on its official launch and record achievement, highlighting the importance of collective action in addressing sustainability challenges.

He said:

“What makes this achievement remarkable is CSUN’s ability to bring together 50 collaborations across 11 industry categories under one shared sustainability mission. This demonstrates how organisations from different sectors can unite their expertise, resources and networks to create meaningful opportunities for sustainable development. Asia Record is proud to recognise this milestone, and we hope it will inspire more organisations across Asia to embrace collaboration as a driving force for positive environmental and social impact.”

The recognition highlights the importance of cooperation in addressing environmental challenges, particularly through upcycling, circular economy practices, ESG initiatives and community empowerment.

By connecting organisations with diverse expertise and resources, CSUN demonstrates how cross-sector collaboration can create opportunities for innovation, knowledge exchange and practical sustainability initiatives.

The achievement also reinforces the importance of building partnerships that encourage organisations to work together towards common goals rather than approaching sustainability as an isolated responsibility.

A New Chapter for CSUN and Cross-Sector Sustainability

The official launch and Asia Record recognition mark the beginning of a new chapter for Corporate Sustainability & Upcycling Network (CSUN).

With its network of 50 MOU collaborations, the association aims to strengthen partnerships and translate shared sustainability commitments into practical initiatives that support environmental responsibility, circular economy practices and community development.

Moving forward, CSUN seeks to expand opportunities for collaboration, promote sustainability awareness and encourage more organisations to participate in initiatives that contribute towards long-term environmental and social progress.

The association’s guiding message, “Upcycling Today. Empowering Communities Tomorrow,” reflects its commitment to connecting sustainability with community empowerment.

As CSUN begins its journey following the grand launch, its Asia Record recognition serves as an important milestone, demonstrating the potential of collective action in advancing sustainable development.

Through continued collaboration among businesses, institutions and communities, CSUN hopes to create meaningful opportunities for organisations to contribute towards a more sustainable and environmentally responsible future in Malaysia and across Asia.

For Further Information

For further information about Asia Record, its record recognitions and achievements across Asia, please visit:www.asiarecord.com  /   www.theasiarecords.com

For further information about Corporate Sustainability & Upcycling Network (CSUN), please visit:CSUN Official Website

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The recognition was presented on 10 October 2026 in Petaling Jaya to Dr. Fadzlina Abdul Aziz, Capoeira Instructor, and Mestre Braulio, Capoeira Master, in recognition of their efforts in bringing together participants to perform the traditional Capoeira Aú cartwheel simultaneously.

The achievement marks a significant milestone for Capoeira Cordão de Ouro Malaysia, highlighting the organisation’s commitment to promoting Capoeira, encouraging community participation and preserving the cultural heritage of this distinctive Brazilian martial art.

The record-setting performance brought participants together in a coordinated display of movement, discipline and teamwork, demonstrating how Capoeira can unite individuals through physical activity, music and cultural expression.

Celebrating Capoeira Through a Record-Breaking Achievement

Originating from Brazil, Capoeira is a unique Afro-Brazilian cultural practice that combines elements of martial arts, dance, acrobatics, music and rhythm.

Unlike conventional martial arts, Capoeira emphasises fluid movement, creativity and interaction between participants. Its movements are traditionally performed within a circle known as a roda, where practitioners engage through a combination of physical techniques, music and cultural traditions.

One of Capoeira’s most recognisable movements is the Aú, a cartwheel technique that requires balance, coordination, flexibility and body control.

The Aú serves as an essential movement in Capoeira, allowing practitioners to transition between positions while maintaining the continuous flow that characterises the art form.

By bringing participants together to perform the Aú cartwheel simultaneously, Capoeira Cordão de Ouro Malaysia demonstrated the discipline, coordination and collective effort involved in practising Capoeira.

The achievement also provided an opportunity to introduce the wider community to the cultural significance and physical benefits of this traditional Brazilian art form.

Promoting Capoeira and Community Participation in Malaysia

Capoeira Cordão de Ouro Malaysia plays an important role in introducing and promoting Capoeira through training, cultural activities and community engagement.

Under the guidance of Dr. Fadzlina Abdul Aziz and Mestre Braulio, the organisation continues to encourage individuals to explore Capoeira as a form of physical exercise, artistic expression and cultural appreciation.

Beyond developing strength, flexibility and coordination, Capoeira promotes confidence, discipline, teamwork and mutual respect.

Its combination of movement and music creates an engaging environment where participants can develop physical abilities while connecting with others through a shared cultural experience.

Speaking about the Asia Record achievement, Dr. Fadzlina Abdul Aziz expressed her appreciation for the dedication and enthusiasm demonstrated by everyone involved.

“This achievement represents more than a record. It reflects the passion, commitment and unity of our Capoeira community. Through this event, we hope to inspire more people to discover Capoeira and appreciate its unique combination of movement, culture and discipline,” said Dr. Fadzlina Abdul Aziz.

Mestre Braulio also highlighted the importance of preserving Capoeira’s cultural identity while introducing the practice to new audiences.

“Capoeira is not simply about performing movements. It is about connection, respect, rhythm and the sharing of knowledge. Seeing participants come together to perform the Aú simultaneously is a meaningful demonstration of the spirit of Capoeira,” said Mestre Braulio.

Asia Record Recognises Cultural and Community Achievement

Dato’ KK Chua, Founder and Chief Adjudicator of Asia Record, congratulated Capoeira Cordão de Ouro Malaysia on its achievement, recognising the organisation’s efforts in bringing people together through a distinctive cultural activity.

“What makes this achievement special is the combination of cultural heritage, physical coordination and community participation. Capoeira Cordão de Ouro Malaysia has demonstrated how a traditional martial art can bring individuals together to accomplish a shared goal,” said Dato’ KK Chua.

A New Milestone for Capoeira Cordão de Ouro Malaysia

The Asia Record recognition represents an important milestone for Capoeira Cordão de Ouro Malaysia, reinforcing its dedication to promoting Capoeira and expanding awareness of the art form.

Through the simultaneous Aú cartwheel performance, the organisation has demonstrated how cultural traditions can inspire collective participation and create meaningful community experiences.

The achievement also highlights the efforts of Dr. Fadzlina Abdul Aziz and Mestre Braulio in nurturing interest in Capoeira and encouraging individuals to embrace its physical, artistic and cultural dimensions.

As Capoeira continues to gain recognition among diverse communities, this milestone serves as an inspiration for practitioners and newcomers to explore the art form.

With its official Asia Record recognition in 2026, Capoeira Cordão de Ouro Malaysia celebrates not only a record-setting achievement but also the spirit of unity, cultural appreciation and shared accomplishment.

For further information about Asia Record, its record recognitions and achievements across Asia, please visit www.asiarecord.com and www.theasiarecords.com.

For further information about Capoeira Cordão de Ouro Malaysia, its programmes and activities, please visit:

Official Website: www.capoeira.myFacebook:Capoeira Cordão de Ouro Malaysia

KOTA DAMANSARA, 7 October 2026 – The Image Creator Sdn Bhd, founded by Dr Wendy Liew, has officially been recognised by Asia Record for achieving the title “First Image Consultancy to Develop an Integrated AI-Powered Image, Voice, EQ & Executive Presence Ecosystem in 2026.”

The recognition was presented to Dr Wendy Liew, Founder of The Image Creator Sdn Bhd, on 7 October 2026 in Kota Damansara, following the launch of SHIFT by TIC©, an AI-powered gamified learning platform integrating Image, Voice, Emotional Intelligence (EQ) and Executive Presence into a comprehensive professional development ecosystem.

SHIFT by TIC© represents an innovative approach to image consultancy, moving beyond traditional styling and grooming to incorporate artificial intelligence, interactive learning and practical digital tools.

The platform is built around The SHIFT Flow, a six-stage learning journey designed to make professional development more engaging, practical and sustainable.

SHIFT by TIC© Transforms Professional Development Through AI

As artificial intelligence reshapes industries, The Image Creator is introducing technology into professional image and leadership development.

SHIFT by TIC© combines AI-powered tools with gamification to help individuals improve their appearance, communication, emotional intelligence and executive presence.

Unlike conventional training programmes, the platform encourages continuous learning through interactive features and practical applications.

At its core is The SHIFT Flow, which follows six stages: Revisit, Discover, Validate, Apply, Amplify and Reinforce.

Each stage supports a different aspect of the learning journey, helping participants progress from understanding concepts to applying and reinforcing their knowledge.

How the Six-Stage SHIFT Flow Works

SHIFT by TIC© follows a six-stage learning journey combining AI-powered tools with gamification to enhance professional development.

The platform features AI-powered style advisory tools, virtual try-on, digital wardrobe planning and voice analysis, helping users improve their appearance, communication and professional presence. Through leaderboards, achievements and certificates, SHIFT by TIC© encourages continuous learning, practical application and personal growth.

Together, these features create an interactive learning experience that extends beyond conventional image consultancy and supports ongoing professional development.

IIntegrating Image, Voice, EQ and Executive Presence

The significance of SHIFT by TIC© lies in its integration of four essential professional development dimensions.

Image focuses on appearance and personal branding, while Voice addresses communication, clarity and confidence.

Emotional Intelligence (EQ) emphasises interpersonal awareness and effective interaction, while Executive Presence focuses on leadership credibility, influence and professional confidence.

By integrating these elements into an AI-powered gamified learning ecosystem, The Image Creator aims to provide a more comprehensive approach to personal and professional transformation.

For Dr Wendy Liew, the platform represents an important milestone in the company’s evolution.

“Professional image today goes far beyond appearance. It includes how we communicate, connect with others and present ourselves as professionals and leaders,” said Dr Wendy Liew.

She added:

“SHIFT by TIC© was developed to integrate Image, Voice, EQ and Executive Presence through AI-powered gamified learning. Our goal is to make professional development more engaging, practical and accessible while encouraging continuous improvement.”

Asia Record Recognises Innovation in Image Consultancy

Dato’ KK Chua, Founder and Chief Adjudicator of Asia Record, said the recognition highlights how technology can transform traditional professional development.

“What makes this achievement distinctive is how The Image Creator has integrated Image, Voice, EQ and Executive Presence into one AI-powered ecosystem through SHIFT by TIC©,” said Dato’ KK Chua.

He added:

“By combining artificial intelligence, gamification and professional development expertise, The Image Creator has introduced an innovative approach to image consultancy. Asia Record is pleased to officially recognise this milestone in 2026.”

A New Milestone for The Image Creator

The Asia Record recognition marks an important chapter for Dr Wendy Liew and The Image Creator as the company advances its technology-driven approach to professional development.

SHIFT by TIC© demonstrates how traditional image consultancy can evolve into an integrated digital learning experience.

With its six-stage SHIFT Flow, AI-powered features and gamification elements, the platform brings together multiple aspects of professional presence within one ecosystem.

The achievement reinforces The Image Creator’s commitment to innovation while establishing SHIFT by TIC© as the central innovation behind its Asia Record recognition in 2026.

Through this milestone, The Image Creator continues to explore how artificial intelligence can complement human expertise, creating new opportunities for individuals to develop their professional image, communication skills and leadership presence.

For further information about Asia Record, its record recognitions and achievements across Asia, please visit www.asiarecord.com and www.theasiarecords.com.

For further information about The Image Creator Sdn Bhd, Dr Wendy Liew and SHIFT by TIC©, please visit The Image Creator official website.

You’ve built something worth talking about solid traction, a real product, maybe even a genuinely compelling founder story. The problem is nobody outside your customer base knows it exists. Meanwhile, a competitor with half your revenue just landed a feature in a national business magazine, and their inbox is suddenly full of partnership enquiries while yours stays quiet.

Media coverage in Malaysia isn’t handed out based on how good your business actually, it’s earned by understanding how journalists and editors think, what separates a genuine story from a disguised advertisement, and which channels actually move the needle, from established business magazines Malaysia founders read for credibility, to recognised awards for entrepreneurs, to the deliberate, ongoing work of branding for entrepreneurs as individuals. This guide walks through exactly how to get there, without wasting a ringgit on an agency promising “guaranteed press” that turns out to be a sponsored listicle nobody reads.

Why Media Coverage Actually Matters

Before getting into tactics, it’s worth being clear-eyed about what press coverage genuinely does for a business, because chasing headlines purely for ego is a waste of everyone’s time. Coverage compounds in ways a single social media post never does, an article gets indexed by Google permanently, gets cited by other journalists doing background research months later, and gets forwarded by investors doing due diligence long after the publish date has passed.

• Third-party credibility that no amount of paid advertising can replicate, since readers instinctively trust editorial content over a sponsored post.
• Investor and banking confidence, particularly when the coverage comes from a recognised title rather than a pay-to-publish platform.
• SEO and domain authority gains, since a backlink from an established news site carries far more search-engine weight than most paid placements.
• Talent attraction, as job seekers researching your company find a credible article instead of an empty “About Us” page.
• Sales enablement, where a published feature becomes a trust-building asset your team can drop straight into a proposal.
• Stronger personal positioning, since a founder quoted in a reputable outlet is treated as an industry voice rather than just another business owner promoting a product, the foundation of genuine branding for entrepreneurs.

Understanding the Malaysian Media Landscape Before You Pitch

You can’t pitch effectively if you don’t first know exactly who’s on the receiving end. Malaysia’s business media scene isn’t one big pool you can blast the same email to it splits into a few very distinct tiers, and each one has a completely different idea of what actually counts as “news.”

One honest word of caution before we start naming names: digital media brands here shift fast. Outlets get bought over, merge, rebrand, or quietly go silent within a year or two. Always confirm the outlet is still actively publishing and track down a current editorial contact before you build your entire media list around a name you spotted once and assumed was still around.

Tier-1 Business Dailies and Financial Press

At the top sit the heavyweight titles: The Edge Malaysia, The Star’s StarBiz, and New Straits Times’ Business Times. These newsrooms are strictly serious business: macroeconomic trends, corporate earnings, regulatory movement out of Bank Negara Malaysia or MITI, Bursa Malaysia activity, and big-ticket investment deals.

Business Magazines Malaysia Entrepreneurs Should Know

The mainstream business magazines Malaysia founders typically target for founder profiles and growth stories include Focus Malaysia, SME Magazine, Options (The Edge’s business-lifestyle hybrid), and digital-first platforms like Entrepreneur Insight, Vulcan Post, and Digital News Asia for startup and tech-adjacent stories. These titles are considerably more open than the Tier-1 dailies to covering smaller, high-growth private companies with a compelling numbers-backed narrative. Don’t overlook sector-specific trade publications and chamber newsletters, either a feature in a niche manufacturing or fintech trade title often reaches your actual buyers more precisely than a broad consumer business magazine ever could.

Trade, Lifestyle and Broadcast Channels

Lifestyle and consumer platforms cover products, food, wellness, and consumer trends rather than corporate strategy, useful if your business has a strong human-interest or product angle. Local news portals and community media often cover new openings, local initiatives, and stories involving residents. On the broadcast side, BFM 89.9 (Malaysia’s business radio station) and Astro AWANI’s business segments give founders a chance to speak directly rather than being paraphrased, which matters when your story depends on nuance.

Key takeaway: pitch the outlet based on its actual editorial appetite, not just its size, a smaller trade publication that says yes beats a national magazine that never replies.

Building a Pitch Journalists Will Actually Read

Every week, Malaysian newsrooms and editors receive hundreds of press releases that go straight into the digital trash bin, a standard formula of an office relocation, a minor product tweak, or a stiff photo of executives shaking hands. Editors don’t work for your marketing department. If your pitch doesn’t offer an immediate hook for their specific readership, it gets discarded without a second thought.

Almost every story that actually gets published fits into one of four proven angles:

• The proprietary data or market trend angle. Journalists love exclusive, localised numbers. If your business processes transactions, deliveries, or applications, aggregate that data anonymously to illustrate a broader consumer or economic trend.
• The regulatory and policy reaction angle. Whenever Bank Negara Malaysia, MITI, or the Ministry of Finance announces a policy shift, a tax change, a minimum wage adjustment, a green transition mandate, editors urgently need SME operators willing to give on-the-record commentary about the real operational impact.
• The counter-intuitive business narrative. Stories about scaling by rejecting conventional wisdom, pivoting successfully out of a crisis, or taking market share from a much larger incumbent make compelling features precisely because they defy the expected pattern.
• The third-party validation angle. Earning a recognised credential or being named through a vetted recognition programme gives editors an objective reason to profile your leadership journey without it reading like an unpaid advertorial, this is where credible awards for entrepreneurs earn their place in your PR strategy.

Whichever angle you use, run it through the same filter: find the specific number behind the claim, connect it to a trend bigger than your own company, and make sure you have a genuinely quotable founder ready to explain in one plain sentence why it matters to an ordinary reader.

Assembling Your Media List and Press Kit

Build a simple spreadsheet of relevant journalists and editors before you send a single email. Include the publication name, journalist’s name, area of coverage, email address, relevant articles they’ve previously written, and notes on a suitable story angle for that specific person, a generic newsdesk@ email almost never gets read with the same attention as a personalised note to a journalist who already covers your sector.

Pair that list with a simple digital press kit so you’re not scrambling when someone actually responds:

• A short, factual company profile and founder biography
• High-resolution logo and professional founder/team photographs
• Key company facts, recent milestones, and any verifiable impact figures
• Media contact details and links to your website and social channels

Store everything in one organised, shareable folder rather than attaching heavy files to your first email, a link to a clean folder signals you’re prepared and makes a journalist’s job easier.

When you actually write the pitch, keep it tight: a specific subject line, a one- or two-sentence opening explaining why this matters to that publication’s readers right now, the essential who/what/why/where, one supporting statistic or quote, and a clear offer to provide an interview, images, or further data. A pitch that runs longer than a few short paragraphs is a pitch most editors won’t finish reading.

Awards for Entrepreneurs as a Repeatable Media Engine

Here’s a tactic most founders underuse: credible awards for entrepreneurs aren’t just a trophy exercise, used deliberately, they’re one of the most reliable, repeatable ways to generate genuine coverage, because established award bodies often come bundled with an editorial write-up, an official press release, and photo opportunities you can then repurpose and pitch to additional outlets.

100MIYE is a good example of how this works in practice. Recognition platforms built around influential-entrepreneur lists like 100MIYE typically generate coverage in two distinct layers: the initial profile or announcement published by the organiser itself, and a secondary wave of pickup as other business publications, LinkedIn commentators, and industry newsletters reference the list. If you’re selected, don’t treat that first announcement as the finish line, treat it as the opening move. Pull the quote, the profile photo, and the recognition itself into a fresh press release, then pitch it separately to two or three additional outlets the original organiser never contacted.

There’s a practical mechanism behind why this works: media outlets are naturally risk-averse, and they’re cautious about profiling an unverified founder who might turn out to run a questionable operation. A recognised, independently vetted credential, whether that’s 100MIYE or the more established platforms covered in our previous piece on choosing a legitimate business award Malaysia programme, such as SOBA, the Golden Bull Award, or EY Entrepreneur Of The Year signals that your track record has already passed independent scrutiny. That reduces the journalist’s editorial risk and moves your pitch higher up the priority queue.

Key takeaway: winning a credible award is only step one. The real media value comes from actively repackaging that win into a fresh pitch for outlets the award organiser never reached.

Branding for Entrepreneurs: Why Your Personal Story Matters as Much as Your Company’s

Malaysian journalists increasingly write about founders, not just companies, which means branding for entrepreneurs as individuals has become just as important as branding the business itself. A corporate entity is inherently faceless; a founder with a genuine point of view is memorable, and memorable founders get approached directly instead of having to chase every opportunity themselves.

• Build a consistent LinkedIn presence. Post genuine business insights rather than recycled motivational quotes, journalists frequently source quotes and story leads directly from threads that demonstrate real expertise.
• Develop a clear, defensible point of view. Founders willing to take a specific stance on an industry issue get quoted far more often than those who stay safely neutral on everything.
• Keep a founder bio and headshot ready at all times. When a journalist needs a comment within two hours for a breaking story, the founder who responds fastest with a polished bio and photo on hand gets the quote, not the one scrambling to find a decent picture.
• Speak at industry events and webinars. Conference organisers frequently invite media to cover panels, creating an easy, low-pressure introduction to journalists who might otherwise be hard to reach cold.
• Stay visible between news cycles. Founders who only appear when they have something to sell come across as opportunistic; those who share useful commentary consistently build the kind of reputation that gets a cold pitch actually opened.

Key takeaway: strong branding for entrepreneurs means journalists start coming to you before you ever have to pitch them.

Comparison Summary: Matching Your Story to the Right Channel

Key takeaway: a genuinely effective media strategy runs at least three of these channels at once, since credibility built in one makes the next pitch easier to land.

The Practical Pitching Checklist

Run through this before you send a single email, it’s what separates a pitch that gets opened from one deleted within seconds.

• Research the specific journalist, not just the publication, to confirm they actually cover your industry or business size.
• Personalise the subject line and opening line. A generic “Dear Editor” blast signals you didn’t do your homework.
• Lead with the story, not your company name. Readers’ relevance comes first, your brand comes second.
• Keep the pitch under 200 words, attaching or linking to further details instead of front-loading your entire company history.
• Include ready-to-use assets, high-resolution photos, a short bio, and key statistics as a simple one-pager so the journalist doesn’t need to chase you for basics.
• Follow up once, politely, after four to five working days. Persistent daily nudges tend to backfire; a single well-timed follow-up is usually enough.
• Track every placement outlet, journalist, and angle that worked, so you refine your approach instead of starting from zero next time.

Activating the Coverage After It’s Published

The moment an article goes live marks the beginning of the return, not the end of the effort. The value is realised in the amplification:

• Turn the article into a standardised one-pager your sales team can use during negotiations.
• Add “As Featured In” badges with outbound links to your homepage and high-intent landing pages.
• Publish a thoughtful LinkedIn breakdown of the industry lesson behind the story, tagging the journalist and publication with genuine appreciation.
• Share the feature with shortlisted senior candidates during recruitment to showcase organisational momentum.
• Reference the coverage in your next pitch to a different outlet, one placement is a credential, not a finish line.

Common Mistakes That Kill Media Opportunities

Businesses routinely reduce their own chances by sending mass emails without personalisation, writing pitches that read like an advertisement, exaggerating claims that can’t be backed up, pitching a publication that clearly doesn’t cover their sector, following up too aggressively, or supplying low-quality photography that makes the story harder to run even when the editor wants to. A polite follow-up after several working days is reasonable; beyond that, the smarter move is improving the angle rather than repeating the same pitch louder.

Final Thoughts

Getting consistent, credible media coverage in Malaysia isn’t about luck or a large PR retainer, it’s about understanding what business magazines editors actually want to publish, using awards for entrepreneurs like 100MIYE, SOBA, and EY EOY as repeatable PR engines rather than one-off trophies, and investing seriously in branding for entrepreneurs so journalists eventually come looking for you instead of the other way around. Build all three consistently, and press coverage stops being a rare stroke of luck, it becomes a predictable output of how you actually run the business.

The practical rule: don’t chase press only when you have news to announce. Build the story, the recognition, and the personal brand continuously, so that when real news happens, journalists already know exactly who you are.

Frequently Asked Questions

1. How much does it cost to get media coverage in Malaysia, and should I ever pay for it? 

Genuine editorial coverage is typically free, you’re paying only for your own time, or optionally a PR agency retainer to handle pitching and follow-up. Be cautious of any “media coverage package” demanding upfront payment for a guaranteed feature; that’s usually a paid advertorial dressed up as editorial content, and it carries far less credibility with readers, investors, and search engines than genuinely earned coverage.

2. Do I need a PR agency, or can I approach business magazines in Malaysia myself? 

Not necessarily, especially early on. Many founders successfully secure coverage in business magazines Malaysia and beyond by researching relevant journalists directly and sending well-crafted, personalised pitches themselves. An agency becomes more valuable once you need consistent, high-volume coverage across multiple outlets simultaneously, or simply don’t have the internal time to build and maintain journalist relationships over the long run.

3. How exactly does an award like 100MIYE turn into real media coverage? 

Recognition platforms like 100MIYE typically publish an official profile or press release the moment you’re selected, that’s the first layer of coverage. The real value comes next: repurposing that quote, photo, and accolade into a fresh press release pitched to additional publications that had nothing to do with the original announcement, effectively multiplying the return from a single win.

4. How often should I follow up with a journalist after sending a pitch? 

A single polite follow-up after four to five working days is usually sufficient. If there’s still no response, resist sending repeated messages, it’s more productive to sharpen the story angle or approach a different, more relevant journalist than to keep nudging the same inbox.

5. How long does it typically take to see real results from a media and branding strategy? 

Expect a realistic window of three to six months before you see consistent inbound journalist interest, since genuine credibility built through award recognition, personal branding, and a track record of solid pitches takes sustained effort rather than a single viral moment. Fast wins do happen, a well-timed pitch tied to breaking news can land within days but relying on lucky timing alone isn’t a sustainable long-term strategy.

KUALA LUMPUR, 5 October 2026 – IWC Aquastic Sdn Bhd has officially been recognised by Asia Record for achieving the “Highest Number of Hairy Crabs Sold by a Single Restaurant in 2025,” following an impressive 16,436 hairy crabs sold within a single season.

The Asia Record recognition was presented in Kuala Lumpur on 5 October 2026 to Lim Chong Yuen and Lai Cheng Siew, Founders of IWC Aquastic Sdn Bhd, marking a significant milestone in the restaurant’s journey and highlighting the strong customer demand it has built around one of the most anticipated seasonal delicacies in Chinese dining.

What makes the achievement particularly noteworthy is the limited availability of hairy crabs each year. The main hairy crab season generally lasts for only around four months, from approximately late September until December.

Unlike ingredients that can be offered throughout the year, hairy crabs have a clearly defined seasonal window. This means restaurants have only a relatively short period to manage sourcing, preparation and customer demand.

For IWC Aquastic, selling more than 16,000 hairy crabs within this limited period represents not only a significant sales achievement, but also a test of the restaurant’s overall ability to manage supply, preparation and service during the peak season.

16,436 Hairy Crabs Sold in a Single Season

Hairy crab has long been a highly anticipated seasonal delicacy in Chinese dining. Every year, enthusiasts look forward to the arrival of the hairy crab season, taking advantage of the limited period to enjoy this distinctive seasonal offering.

For restaurants specialising in hairy crab, however, its seasonality creates a very different operating environment compared with menu items that are available throughout the year.

Customer demand is concentrated within just a few months.

During the 2025 hairy crab season, IWC Aquastic sold 16,436 hairy crabs, providing the clear and measurable benchmark behind its Asia Record recognition.

Achieving this volume within a limited selling period reflects not only strong customer demand for IWC Aquastic’s hairy crab offering, but also the restaurant’s ability to coordinate sourcing, food preparation, operations and customer service during one of its busiest periods.

For IWC Aquastic, the figure of 16,436 represents more than a sales number. Each hairy crab sold represents a customer choosing to experience the seasonal delicacy at the restaurant, collectively contributing to an achievement that has now been officially recognised by Asia Record.

Building an Annual Hairy Crab Experience

Behind the milestone are founders Lim Chong Yuen and Lai Cheng Siew, who have worked to make the annual hairy crab season an occasion customers can look forward to each year.

The founders said receiving the Asia Record recognition was particularly meaningful because the achievement was made possible within such a limited seasonal period.

“Hairy crab season comes only once a year, and we have only a few months to share this special delicacy with our customers. Reaching 16,436 hairy crabs in a single season was a very meaningful achievement for our entire team,” said Lim and Lai.

They added:

“More importantly, this number represents the support and trust that our customers have given IWC Aquastic. This Asia Record recognition belongs not only to us, but also to every customer who has supported us throughout the season.”

From preparations ahead of the season to managing concentrated customer demand during its peak, the annual hairy crab period requires close coordination across the restaurant’s operations.

The Asia Record recognition has now transformed IWC Aquastic’s 2025 hairy crab season into a measurable milestone in the company’s journey.

Turning a Four-Month Season into a Record Achievement

The distinctive seasonality of hairy crab adds further context to IWC Aquastic’s achievement.

With the main selling period concentrated within only a few months each year, restaurants do not have an entire year to gradually accumulate sales. Instead, customer demand is concentrated within approximately four months.

Restaurants must therefore anticipate demand, coordinate supply and manage preparation and service within a relatively short timeframe.

For a record measured by sales volume, this defined seasonal period provides important context.

IWC Aquastic’s documented sales of 16,436 hairy crabs during the 2025 season provided Asia Record with a clear and measurable basis for recognising the restaurant’s achievement. The original record documentation similarly identifies the 16,436 figure as the key measurable benchmark behind the recognition.

Asia Record Officially Recognises IWC Aquastic

Dato’ KK Chua, Founder and Chief Adjudicator of Asia Record, said meaningful records should be supported by achievements that can be clearly measured and documented.

“A meaningful record must have a clear and measurable achievement behind it. Selling 16,436 hairy crabs within a single season is particularly noteworthy because the selling period for hairy crab is relatively limited each year.”

He added:

“IWC Aquastic has successfully transformed a seasonal dining experience into an achievement of significant scale. The 16,436 hairy crabs sold provide a clear indication of the magnitude of this accomplishment, and Asia Record is pleased to officially recognise and document this milestone.”

The recognition reflects Asia Record’s focus on identifying and documenting achievements supported by measurable results and clearly defined benchmarks.

For IWC Aquastic, the recognition also provides an official milestone marking the scale of its hairy crab sales performance during the 2025 season.

A Significant Milestone for IWC Aquastic

The Asia Record recognition represents an important chapter for IWC Aquastic and further strengthens the restaurant’s association with the annual hairy crab season.

For Lim Chong Yuen and Lai Cheng Siew, the achievement is also a reflection of the collective contribution of the restaurant’s team, supply partners and, most importantly, the customers who have continued to support IWC Aquastic.

A hairy crab season lasting only around four months presents both an opportunity and an operational challenge.

From preparations before the season begins to managing concentrated demand during the peak period, IWC Aquastic turned a seasonal dining opportunity into a clear and measurable achievement.

From a delicacy available for only a few months each year to 16,436 hairy crabs sold in a single season, the achievement demonstrates the scale of customer demand that IWC Aquastic generated during its 2025 hairy crab season.

With the “Highest Number of Hairy Crabs Sold by a Single Restaurant in 2025” now officially recognised by Asia Record, the milestone establishes a significant benchmark in IWC Aquastic’s journey while adding another dimension to its annual hairy crab season.

For hairy crab enthusiasts, the period from late September through December remains a much-anticipated time of the year. For IWC Aquastic, however, the 2025 season will hold particular significance as the year in which 16,436 hairy crabs became an officially recognised Asia Record achievement.

For further information about Asia Record, its record recognitions and achievements across Asia, please visit www.asiarecord.com and www.theasiarecords.com.

For further information about IWC Aquastic Sdn Bhd, its hairy crab offerings and latest updates, please visit its official Facebook page at https://www.facebook.com/IWCAquastic/

KUALA LUMPUR, 26 September 2026 – SURE-i has been officially recognised by Asia Record with the title “Asia’s Leading Integrated Preventive Health Ecosystem 2026”, marking another significant milestone as the health and wellness brand celebrates its 12th anniversary.

The Asia Record recognition acknowledges SURE-i’s substantial growth as an integrated health and wellness management platform in Malaysia, bringing together health management solutions, professional consultation, health education and research collaborations.

The recognition was presented in conjunction with SURE-i’s 12th anniversary celebration and “Living Well Begins With Healthy Cells” Health Day held on 26 September 2026.

Dato’ KK Chua, Founder and Chief Adjudicator of Asia Record, said SURE-i’s development reflects the growing importance of a more integrated and proactive approach towards health management.

“SURE-i has developed beyond offering individual health products by bringing together different aspects of health management, professional consultation, education and research collaboration within one ecosystem. Asia Record is pleased to recognise SURE-i as ‘Asia’s Leading Integrated Preventive Health Ecosystem 2026’, marking an important milestone in the brand’s 12-year journey,” said Dato’ KK Chua.

Turning “Passive Health Awareness” into “Active Health Management”

As more people recognise the importance of taking a proactive approach to health management rather than only seeking solutions when health issues arise, SURE-i aims to go beyond offering a wider range of health products by providing a more holistic approach to long-term health management.

SURE-i’s health management approach integrates Traditional Chinese medicine, Western medicine and natural therapies, which form the foundation for developing its core health solutions, including metabolic syndrome management, allergy and immune system regulation, gut and digestive health regulation, eye health care, women’s health and wellness, and men’s health and wellness.

Moving forward, SURE-i will continue to integrate professional, educational and research resources to make integrated health management a part of everyday life for more people.

The brand aims to help people move beyond simply “identifying health problems” towards understanding and taking proactive steps to manage their body’s long-term health needs.

SURE-i’s 12th Anniversary Celebration Encourages Healthy Living With The Theme “Live Well Together”

Since SURE-i was founded, the brand has believed that health management is not only about caring for the people who matter to us, but also about focusing on our own health.

When we are in the best of health, we can be our best selves for the people we love and enjoy a healthier, better life together.

To mark SURE-i’s 12th anniversary, the “Live Well Together” campaign conveys this message through a series of health talks, wellness experiences, exciting initiatives and exclusive promotions, inspiring more people to make healthy living part of everyday life.

The 12th anniversary celebration also provided a meaningful occasion for the presentation of SURE-i’s Asia Record recognition, highlighting the brand’s journey from health products towards a broader integrated health and wellness management platform.

“Living Well Begins With Healthy Cells” Health Day Integrates Health Management into Daily Lives

As part of SURE-i’s 12th anniversary celebration, “Living Well Begins With Healthy Cells” Health Day was held on 26 September 2026.

The event brought together health screenings, professional consultations, health education, research collaborations, new products and interactive activities for participants to better understand their health and explore various health management resources.

A range of free health screenings was available, including metabolic health screening, sub-health assessment, AGE cardiovascular ageing assessment, AMD eye screening and bone health screening, allowing participants to understand their health conditions more comprehensively.

There was also a Health & Wellness Zone, bringing together various healthcare organisations and service providers to offer the public access to professional health services.

These included oncology treatment consultations by St. Stamford Modern Cancer Hospital Guangzhou, as well as spinal health and posture assessments, blood circulation checks, blood pressure and glucose screenings, and more.

By bringing together a diverse range of professional healthcare resources, SURE-i further reinforced its commitment to promoting a more comprehensive and proactive approach to health management.

Expert Sharing Turns “Personal Health Awareness” into “Proactive Health Management”

Renowned Taiwanese healthy living and natural wellness expert Breuss Wang (王明勇老师) shared practical perspectives on healthy living and everyday health management through a health talk titled “The Three Essentials of Living Well”.

SURE-i Founder Dr Calvin Lim Fook Loong also shared SURE-i’s approach to integrated health management and how individuals can better understand their health from a more comprehensive perspective through his talk titled “Restoring Health At The Core”.

A live Q&A session also allowed participants to engage with health experts and gain ideas on how to turn their “health awareness” into proactive “health management”.

Reflecting on SURE-i’s journey and its latest Asia Record recognition, Dr Calvin Lim Fook Loong said the milestone reinforces the company’s long-term commitment to helping people take a more proactive approach towards their health.

“We hope that SURE-i will be more than just a health brand. We want to be a long-term companion in helping people manage their health. Good health is not achieved in a single day; it is a choice we make throughout our lives. The recognition from Asia Record is an important milestone for SURE-i as we continue building an integrated health management ecosystem for the future,” said Dr Calvin Lim Fook Loong.

SURE-i Expands Research Collaboration to Take NPQ Plus Clinical Research Into a New Phase

Beyond organising health education and healthcare activities for the public, SURE-i continues to foster clinical research collaborations to enhance its science-guided health management solutions.

As part of its 12th anniversary celebration, SURE-i signed a Memorandum of Understanding (MOU) with UCSI University for a clinical research collaboration on NPQ Plus, SURE-i’s “Cell Restoration Formula”, to further advance health research and development.

Dr Jack Tan Chung Keat, Associate Professor at UCSI University and a researcher specialising in healthy ageing, represented the university at the signing ceremony.

His research team has conducted related clinical studies covering areas such as skin health, antioxidant status and fatigue symptoms.

This collaboration reflects SURE-i’s commitment to fostering research partnerships and science-based development. By working alongside academic and professional institutions, SURE-i hopes to establish a stronger research foundation for developing health management solutions.

Dr Calvin Lim Fook Loong explained that health management cannot rely solely on market trends or consumer needs; it also requires professional knowledge and continuous research as a foundation.

All these efforts serve the purpose of helping people understand their bodies better, rather than simply seeking a cure after health problems arise.

Understanding our bodies, managing health proactively and making better health choices are the foundations of long-term health management.

SURE-i will continue to foster collaborations with universities, healthcare institutions and professionals to strengthen the foundations of integrated health management.

As SURE-i enters its 12th year, the brand will continue to carry forward its “Live Well Together” philosophy and work with the public, professionals and partners to make health management more accessible to everyone.

The recognition by Asia Record as “Asia’s Leading Integrated Preventive Health Ecosystem 2026” marks another milestone in SURE-i’s journey as it continues to strengthen its integrated approach to preventive health and long-term wellness management.

About SURE-i

Founded in 2014, SURE-i is a brand that develops health management solutions that integrate Traditional Chinese medicine, Western medicine and natural therapies.

It is an integrated health and wellness management platform centred around providing health and wellness products, professional health consultation, health education and research collaborations.

SURE-i collaborates with professional institutions, health experts and academic organisations to advance its health management initiatives.

Today, SURE-i has developed core health solutions including metabolic syndrome management, allergy and immune system regulation, gut and digestive health regulation, eye health care, women’s health and wellness, and men’s health and wellness.

These provide comprehensive and long-term health support for individuals across different stages of life with varying health needs.

Over the years, SURE-i has continued to strengthen its presence in the health and wellness sector through the development of its health management solutions, professional resources, health education and research collaborations.

Moving forward, SURE-i will continue to integrate professional, educational and research resources for more people to adopt integrated health management in their lives, building on its recognition by Asia Record as “Asia’s Leading Integrated Preventive Health Ecosystem 2026”.

For further information about SURE-i and its integrated health and wellness management solutions, please visit www.sure-i.asia.

For further information about Asia Record, please visit www.asiarecord.com and www.theAsiaRecords.com.