Majlis pelancaran tersebut menghimpunkan pemimpin korporat, perusahaan kecil dan sederhana (PKS), badan profesional, institusi pendidikan serta organisasi komuniti, dengan kejayaan memeterai 50 Memorandum Persefahaman (MOU) merangkumi 11 kategori industri.

Majlis berkenaan turut menyaksikan CSUN menerima pengiktirafan Asia Record bagi pencapaian bertajuk “Most Cross-Sector Collaboration Network for a Sustainability Initiative” (Rangkaian Kerjasama Rentas Sektor Terbanyak bagi Inisiatif Kelestarian).

Pengiktirafan tersebut disampaikan oleh Dato KK Chua, Pengasas dan Ketua Juri Asia Record, sebagai penghargaan terhadap kejayaan CSUN membangunkan rangkaian kerjasama yang menghubungkan organisasi daripada pelbagai industri di bawah satu misi kelestarian bersama.

Dengan sokongan EquitiesTracker Holdings Berhad selaku penaja rasmi lokasi acara, majlis pelancaran tersebut turut dihadiri tetamu kehormat, pemimpin industri dan penggiat kelestarian, sekali gus menyerlahkan kepentingan tindakan kolektif dalam memajukan inisiatif alam sekitar, sosial dan tadbir urus (ESG).

CSUN Membentuk 50 Kerjasama Rentas Sektor bagi Memajukan Kelestarian

Pelancaran rasmi CSUN menandakan langkah penting dalam usaha persatuan tersebut menterjemahkan komitmen kelestarian kepada tindakan praktikal melalui perkongsian strategik.

Dengan 50 MOU yang dimeterai merangkumi 11 kategori industri, CSUN berjaya membentuk rangkaian kerjasama yang menghubungkan organisasi dalam bidang perkhidmatan korporat, pendidikan, pengurusan alam sekitar, teknologi, perkhidmatan profesional, hartanah, media dan pembangunan komuniti.

Antara organisasi yang terlibat ialah EquitiesTracker Holdings Berhad, PMI Malaysia Chapter, Sustainable Business Network Association Malaysia (SustNET), Raffles University Centre of Professional Development, Asher Zero Sdn Bhd dan Tiong & Associates.

Kerjasama tersebut bertujuan menggalakkan perkongsian pengetahuan, pengoptimuman sumber dan pelaksanaan inisiatif kelestarian secara bersama, sekali gus membolehkan organisasi menyumbangkan kepakaran serta keupayaan masing-masing ke arah matlamat alam sekitar dan sosial yang dikongsi.

Dengan menghimpunkan pihak berkepentingan daripada pelbagai industri, CSUN berhasrat membuktikan bahawa kerjasama rentas sektor mampu mewujudkan peluang untuk melaksanakan inisiatif kelestarian yang bermakna sambil menggalakkan penyertaan lebih meluas daripada sektor perniagaan dan komuniti.

Pemeteraian 50 MOU ini menjadi asas penting kepada kerjasama masa hadapan, mencerminkan kesediaan organisasi daripada pelbagai latar belakang untuk berganding bahu dalam memajukan tanggungjawab alam sekitar dan pembangunan mampan.

Menterjemahkan Komitmen Kelestarian kepada Tindakan Praktikal

Selain membentuk rangkaian kerjasama, majlis pelancaran CSUN turut mengetengahkan beberapa inisiatif yang memperlihatkan bagaimana komitmen kelestarian boleh diterjemahkan kepada tindakan sebenar.

Antaranya ialah penglibatan JME Group, menerusi GZW RETURN – JME Experiences Sdn Bhd, Elevation Runway dan Asher Zero Sdn Bhd, yang menyokong pelancaran karya seni Kinusaiga CSUN serta menyelaraskan pengurusan sisa sepanjang acara berlangsung.

Pasukan khas telah ditugaskan untuk mengumpulkan sisa yang dihasilkan sepanjang acara bagi diproses melalui penyelesaian yang disediakan oleh Asher Zero, dengan matlamat mengurangkan jumlah sisa yang dihantar ke tapak pelupusan dan menggalakkan amalan pengurusan sisa yang bertanggungjawab.

Dalam aspek kebajikan komuniti, CSUN turut mengumumkan rancangan untuk menyumbangkan barangan keperluan harian, termasuk stoking, kepada A Leap of Hope (ALOF) dan AKRAB Resources bagi membantu golongan yang memerlukan.

Pada masa yang sama, persatuan tersebut sedang meneroka inisiatif guna semula kreatif pakaian seragam (uniform upcycling) bersama Caring Synergy Renal Sdn Bhd, bertujuan memanjangkan jangka hayat penggunaan bahan serta menggalakkan pengurusan sumber yang lebih mampan.

Bersempena Pink October, iaitu bulan kesedaran kanser payudara, majlis tersebut turut menampilkan acara lelongan amal bagi mengumpul dana untuk penerima manfaat CSUN sambil meraikan seni dan warisan budaya.

Inisiatif-inisiatif ini mencerminkan komitmen CSUN untuk memastikan kelestarian tidak hanya terhad kepada perbincangan korporat, sebaliknya diterjemahkan kepada usaha praktikal yang memberikan manfaat kepada alam sekitar dan masyarakat.

Memperkukuh Kerjasama ESG dan Tadbir Urus Kelestarian

Rangkaian kerjasama CSUN turut memberi tumpuan kepada peningkatan kesedaran ESG, pembangunan profesional dan pengukuhan tadbir urus organisasi.

Penyertaan CSUN dalam program PRISM IGNITE 2026 anjuran PMI Malaysia Chapter telah membuka peluang kepada hubungan industri yang lebih luas, sekali gus membawa kepada pemeteraian MOU semasa majlis pelancaran bagi memajukan inisiatif ESG serta perkongsian pengetahuan.

Majlis tersebut turut mengalu-alukan kehadiran Dr Joel Carboni, Pengasas dan Presiden Green Project Management (GPM), yang membawa perspektif antarabangsa dalam bidang pengurusan projek mampan.

Sementara itu, GROWWITHUS Sdn Bhd (Sensoria Kids) turut menandatangani MOU bagi meningkatkan kesedaran mengenai kelestarian dalam kalangan kanak-kanak dan keluarga.

Dalam usaha memperkukuh tadbir urus serta akauntabiliti, CSUN juga mengalu-alukan Tiong & Associates sebagai rakan perundangan pro bono yang menyokong pembentukan kerjasama kelestarian secara lebih tersusun dan bertanggungjawab.

Melalui perkongsian strategik ini, CSUN berhasrat menghubungkan tanggungjawab alam sekitar dengan operasi perniagaan, pendidikan dan penglibatan komuniti bagi membentuk ekosistem kelestarian yang menggalakkan amalan mampan dalam jangka panjang.

Individu di Sebalik CSUN: Kepimpinan Berteraskan Matlamat

Di sebalik penubuhan CSUN ialah sebuah pasukan kepimpinan yang terdiri daripada golongan profesional daripada pelbagai industri, disatukan oleh komitmen bersama untuk menjadikan kelestarian lebih praktikal, inklusif dan berimpak.

Dengan kepakaran merangkumi perundingan korporat, pembangunan profesional, penjenamaan, komunikasi dan penglibatan komuniti, pasukan kepimpinan tersebut memainkan peranan penting dalam menghubungkan perniagaan, organisasi dan masyarakat melalui kerjasama rentas sektor yang bermakna.

Lembaga Pengarah CSUN terdiri daripada Presiden Dr Wendy Liew (The Image Creator Sdn Bhd), Presiden Terpilih Dr Jenny Cha (Jenny Consultancy PLT), Setiausaha Siti Muharramah Mazlan (Titin Initiative), Bendahari Vivmmie Lau (Brand Activist Consultancy), Naib Presiden Pemasaran Anushya Safira (Mene Consulting) dan Naib Presiden Perhubungan Awam Dr Andrea Chow (ACETS Sdn Bhd).

Pasukan kepimpinan ini turut mendapat sokongan Penasihat CSUN, February Yoon (Vertera Capability & Advisory), yang memberikan panduan bagi menyokong hala tuju strategik dan pembangunan jangka panjang persatuan tersebut.

Bersama-sama, mereka memperjuangkan visi CSUN untuk merapatkan hubungan antara industri, memperkasa komuniti dan menterjemahkan komitmen kelestarian kepada tindakan yang bermakna.

Kepakaran serta dedikasi kolektif mereka menjadi asas kukuh kepada misi CSUN untuk memajukan kerjasama rentas sektor, menggalakkan pengurusan sumber yang bertanggungjawab dan mewujudkan impak positif yang berkekalan terhadap alam sekitar serta masyarakat.

Kepimpinan CSUN Tekankan Kepentingan Kerjasama Rentas Sektor

Dr Wendy Liew, Presiden CSUN, menekankan bahawa kerjasama merupakan elemen penting dalam menterjemahkan komitmen kelestarian kepada hasil yang bermakna.

Ketika berucap pada majlis pelancaran tersebut, beliau berkata:

“Kami menubuhkan CSUN berasaskan satu kepercayaan yang mudah, iaitu tiada satu organisasi yang mampu melakukan segala-galanya secara bersendirian, namun setiap organisasi mempunyai sesuatu yang boleh disumbangkan. Hari ini, kita telah menyaksikan apa yang mampu dicapai apabila individu daripada pelbagai industri bersatu dengan matlamat yang sama. Pelancaran ini hanyalah permulaan. Usaha sebenar bermula sekarang, dan bersama-sama, kita mampu menterjemahkan kerjasama ini kepada impak yang bermakna serta berkekalan.”

Kenyataan beliau mencerminkan komitmen CSUN untuk membina kerjasama yang melangkaui perjanjian rasmi dan diterjemahkan kepada inisiatif kelestarian yang praktikal.

Anushya Safira, Naib Presiden Pemasaran CSUN, pula menekankan kepentingan kejayaan memeterai 50 kerjasama rentas sektor serta peluang yang diwujudkan melalui perkongsian tersebut dalam memajukan inisiatif kelestarian.

Beliau berkata:

“Pemeteraian 50 MOU bukan sekadar mewujudkan kerjasama di atas kertas. Ia mencerminkan komitmen bersama organisasi daripada pelbagai industri untuk berganding bahu mencapai matlamat kelestarian yang bermakna. Melalui CSUN, kami berhasrat menghubungkan perniagaan, komuniti dan pihak berkepentingan industri, sekali gus menterjemahkan usaha kolaboratif kepada inisiatif praktikal yang mempromosikan tanggungjawab alam sekitar, upcycling dan pemerkasaan komuniti dalam jangka panjang.”

Beliau turut menekankan aspirasi CSUN untuk menjadi platform kerjasama yang membolehkan perniagaan, badan profesional dan organisasi komuniti memanfaatkan kekuatan masing-masing bagi mencapai matlamat kelestarian bersama.

Melalui perkongsian ini, persatuan tersebut berharap dapat menggalakkan penyertaan lebih meluas dalam inisiatif alam sekitar, di samping mewujudkan peluang untuk pertukaran pengetahuan, inovasi dan pembangunan komuniti.

Asia Record Iktiraf Pencapaian Kerjasama Kelestarian Rentas Sektor CSUN

Antara acara kemuncak majlis pelancaran tersebut ialah penyampaian pengiktirafan rasmi Asia Record kepada CSUN bagi pencapaian “Most Cross-Sector Collaboration Network for a Sustainability Initiative.”

Pengiktirafan ini menghargai kejayaan CSUN membangunkan rangkaian kerjasama rentas sektor melalui 50 MOU yang dimeterai merangkumi 11 kategori industri, sekali gus memperlihatkan skala dan kepelbagaian inisiatif kelestarian yang diterajui persatuan tersebut.

Dato KK Chua, Pengasas dan Ketua Juri Asia Record, mengucapkan tahniah kepada CSUN atas pelancaran rasminya serta kejayaan mencipta rekod, sambil menekankan kepentingan tindakan kolektif dalam menangani cabaran kelestarian.

Beliau berkata:

“Keistimewaan pencapaian CSUN terletak pada keupayaannya menghimpunkan 50 kerjasama merangkumi 11 kategori industri di bawah satu misi kelestarian bersama. Ini membuktikan bagaimana organisasi daripada pelbagai sektor mampu menggabungkan kepakaran, sumber dan rangkaian masing-masing untuk mewujudkan peluang yang bermakna dalam pembangunan mampan. Asia Record berbesar hati untuk mengiktiraf pencapaian penting ini, dan kami berharap ia dapat memberi inspirasi kepada lebih banyak organisasi di seluruh Asia untuk menjadikan kerjasama rentas sektor sebagai pemangkin kepada perubahan positif terhadap alam sekitar dan masyarakat.”

Pengiktirafan ini menyerlahkan kepentingan kerjasama dalam menangani cabaran alam sekitar, khususnya melalui amalan upcycling, ekonomi kitaran, inisiatif ESG dan pemerkasaan komuniti.

Dengan menghubungkan organisasi yang memiliki pelbagai kepakaran dan sumber, CSUN membuktikan bagaimana kerjasama rentas sektor mampu membuka peluang kepada inovasi, pertukaran pengetahuan dan pelaksanaan inisiatif kelestarian secara praktikal.

Pencapaian tersebut turut memperkukuh kepentingan membina perkongsian yang menggalakkan organisasi bekerjasama ke arah matlamat bersama, dan bukannya menganggap kelestarian sebagai tanggungjawab yang perlu dilaksanakan secara berasingan.

CSUN Membuka Lembaran Baharu dalam Kerjasama Kelestarian

Pelancaran rasmi dan pengiktirafan Asia Record menandakan permulaan lembaran baharu buat Corporate Sustainability & Upcycling Network (CSUN).

Dengan rangkaian 50 kerjasama MOU yang telah dibentuk, persatuan tersebut berhasrat memperkukuh perkongsian strategik dan menterjemahkan komitmen kelestarian bersama kepada inisiatif praktikal yang menyokong tanggungjawab alam sekitar, ekonomi kitaran serta pembangunan komuniti.

Melangkah ke hadapan, CSUN akan terus meneroka peluang kerjasama baharu, meningkatkan kesedaran mengenai kelestarian serta menggalakkan lebih banyak organisasi mengambil bahagian dalam inisiatif yang mampu memberikan manfaat jangka panjang kepada alam sekitar dan masyarakat.

Berpandukan slogan “Upcycling Today. Empowering Communities Tomorrow”, yang membawa maksud “Upcycling Hari Ini, Memperkasa Komuniti Esok”, CSUN komited untuk menghubungkan amalan penggunaan semula sumber secara kreatif dengan usaha memperkasa komuniti.

Dengan kerjasama berterusan antara sektor perniagaan, institusi pendidikan, badan profesional dan komuniti, CSUN berharap dapat mewujudkan lebih banyak peluang untuk organisasi menyumbang ke arah masa depan yang lebih mampan dan bertanggungjawab terhadap alam sekitar di Malaysia serta seluruh Asia.

Maklumat Lanjut

Untuk maklumat lanjut mengenai Asia Record, pengiktirafan rekod dan pencapaian di seluruh Asia, sila layari www.asiarecord.com dan www.theasiarecords.com .

Untuk maklumat lanjut mengenai Corporate Sustainability & Upcycling Network (CSUN), sila layari Laman Web Rasmi CSUN.

Sila layari laman web berikut untuk maklumat lanjut:

entrepreneurinsight.com.my
propertyinsight.com.my
100miye.com
asiamedicaljournal.com
asiabestbrand.com
asiaculinaryinstitute.com
asiapropertyreviews.com
asiaeducationjournal.com
asiasme.com
asiaesg.com
asiahalal.org
datokkchua.com 

此次启动典礼汇聚企业领袖、中小型企业（SMEs）、专业机构、教育机构及社区组织，并成功促成横跨11个行业类别的50项合作谅解备忘录（MOU）签署，展现不同领域携手推动可持续发展的共同决心。

活动另一大亮点，是 CSUN 正式荣获 Asia Record 亚洲纪录认证，创下 “最多跨领域合作伙伴参与的可持续发展倡议网络纪录”（Most Cross-Sector Collaboration Network for a Sustainability Initiative）。

该项认证由 Asia Record 创办人兼首席评审 Dato KK Chua 颁发，以表彰 CSUN 成功汇聚不同行业及机构，共同建立以可持续发展为核心的跨领域合作网络。

此次活动由官方场地赞助商 EquitiesTracker Holdings Berhad 支持举办，吸引众多企业代表、行业领袖及可持续发展倡导者参与，进一步突显跨领域合作在推动环境、社会及治理（ESG）发展方面的重要性。

CSUN 建立50项跨领域合作，推动可持续发展

CSUN 的正式成立，象征着该协会致力于将可持续发展理念转化为实际行动，并通过策略性合作建立更广泛的可持续发展网络。

通过签署横跨11个行业类别的50项合作谅解备忘录（MOU），CSUN 成功连接企业服务、教育、环境管理、科技、专业服务、房地产、媒体及社区发展等多个领域的组织。

参与合作的机构包括 EquitiesTracker Holdings Berhad、PMI Malaysia Chapter、Sustainable Business Network Association Malaysia（SustNET）、Raffles University Centre of Professional Development、Asher Zero Sdn Bhd 及 Tiong & Associates 等。

这些合作旨在促进知识交流、资源整合及联合可持续发展项目，让不同机构能够发挥各自的专业优势与资源，共同实现环境保护及社会发展目标。

通过汇聚不同行业的合作伙伴，CSUN 希望证明，跨领域合作不仅能够加强企业之间的联系，也能够为可持续发展创造更多实际行动与创新机会。

50项 MOU 的签署，为未来合作奠定了重要基础，也体现了来自不同背景的组织愿意共同承担环境责任，携手推动可持续发展的决心。

将可持续发展理念转化为实际行动

除了建立合作伙伴关系，CSUN 的启动典礼也展示多项实际可持续发展计划，体现协会将环保承诺落实于行动的决心。

其中，JME Group 旗下的 GZW RETURN – JME Experiences Sdn Bhd、Elevation Runway 及 Asher Zero Sdn Bhd，共同支持 CSUN 的 Kinusaiga 拼布艺术作品揭幕，并负责活动期间的废弃物管理工作。

专门团队负责收集活动产生的废弃物，并通过 Asher Zero 的处理方案进行后续处理，以减少废弃物进入垃圾填埋场，同时推广负责任的废弃物管理方式。

在社区关怀方面，CSUN 也计划向 A Leap of Hope（ALOF）及 AKRAB Resources 捐赠袜子等日常生活必需品，为有需要的群体提供实际支持。

与此同时，协会正与 Caring Synergy Renal Sdn Bhd 探讨制服升级再造计划，希望通过创新方式延长材料的使用寿命，进一步推动资源循环利用。

配合十月乳癌醒觉月（Pink October），活动现场也举办慈善拍卖会，通过艺术与文化活动为 CSUN 的受惠群体筹集善款。

这些举措体现了 CSUN 的核心理念，即可持续发展不应仅停留在企业讨论与政策承诺，而应通过实际行动，为环境及社区带来积极改变。

加强 ESG 合作与可持续发展治理

CSUN 的合作网络不仅关注环境保护，也致力于加强 ESG 意识、专业发展及组织治理。

此前，CSUN 参与 PMI Malaysia Chapter 举办的 PRISM IGNITE 2026 活动，建立了重要的行业联系，并促成双方在启动典礼上签署 MOU，以推动 ESG 项目及知识共享。

活动也邀请到 Green Project Management（GPM）创办人兼主席 Dr Joel Carboni 出席，为可持续项目管理带来国际视野。

此外，GROWWITHUS Sdn Bhd（Sensoria Kids） 也签署 MOU，致力于提高儿童及家庭对可持续发展的认识。

在企业治理方面，CSUN 正式迎来 Tiong & Associates 成为其公益法律合作伙伴，为协会的治理架构、责任机制及合作规范提供法律支持。

通过这些合作，CSUN 希望进一步推动环境责任与企业营运、教育发展及社区参与相结合，建立更具持续性的合作模式。

CSUN 幕后推动者：以使命为核心的领导团队

CSUN 的成立与发展，离不开一支来自不同行业、拥有丰富专业经验的领导团队。团队成员秉持共同理念，致力于让可持续发展变得更加实际、包容，并能够为社会带来真正的影响。

领导团队汇聚企业咨询、专业培训、品牌建设、传播及社区参与等不同领域的专业知识，积极发挥连接企业、组织与社区的桥梁作用，通过有意义的跨领域合作，共同推动可持续发展目标。

CSUN 董事会成员包括：主席 Dr Wendy Liew（The Image Creator Sdn Bhd）、候任主席 Dr Jenny Cha（Jenny Consultancy PLT）、秘书 Siti Muharramah Mazlan（Titin Initiative）、财政 Vivmmie Lau（Brand Activist Consultancy）、市场营销副主席 Anushya Safira（Mene Consulting），以及公共关系副主席 Dr Andrea Chow（ACETS Sdn Bhd）。

此外，领导团队也获得 CSUN 顾问 February Yoon（Vertera Capability & Advisory） 的支持，为协会的策略方向及长期发展提供专业指导。

这支领导团队共同推动 CSUN 的愿景，即连接不同行业、赋能社区，并将可持续发展承诺转化为有意义的实际行动。

凭借团队成员的专业知识、丰富经验及共同努力，CSUN 得以建立坚实基础，进一步推动跨领域合作、负责任的资源管理，以及能够为环境与社会带来长远影响的可持续发展计划。

CSUN 领导层强调跨领域合作的重要性

CSUN 主席 Dr Wendy Liew 强调，跨领域合作是将可持续发展承诺转化为实际成果的重要关键。

她在启动典礼上表示：

“我们创立 CSUN，源自一个简单的信念：没有任何一个组织能够独自完成所有事情，但每个人、每个组织都能够贡献自己的力量。今天，我们见证了来自不同行业的人士，如何因为共同的目标而凝聚在一起。我们的成立只是一个开始，真正的工作现在才正式展开。只要大家携手合作，我们就能够将这些合作关系转化为有意义且持久的影响力。”

她的发言体现了 CSUN 致力于建立超越正式协议的合作关系，并将合作承诺进一步转化为实际可持续发展项目的决心。

CSUN 市场营销副主席 Anushya Safira 则指出，成功促成50项跨领域合作，不仅是协会的重要里程碑，也为未来推动更多可持续发展项目创造了新的机会。

她表示：

“签署50项 MOU，不仅仅意味着建立书面上的合作关系，更代表来自不同行业的组织愿意共同承担责任，朝着可持续发展的目标迈进。通过 CSUN，我们希望连接企业、社区及各行业的合作伙伴，将合作理念转化为实际行动，进一步推动环境责任、资源升级再造及长期社区赋能。”

她进一步强调，CSUN 希望成为连接不同领域的平台，让企业、专业机构及社区组织能够发挥各自优势，共同实现可持续发展目标。

通过这些合作关系，协会希望鼓励更多组织参与环境保护项目，同时创造知识交流、创新及社区发展的机会。

Asia Record 肯定 CSUN 跨领域可持续发展合作成就

此次启动典礼的重要环节之一，是 CSUN 正式获得 Asia Record 亚洲纪录认证，创下 “最多跨领域合作伙伴参与的可持续发展倡议网络纪录”。

这项纪录肯定了 CSUN 成功建立跨领域合作网络的成果，尤其是其横跨11个行业类别、共50项 MOU 的签署，充分展现该协会推动跨领域可持续发展合作的规模与广度。

Asia Record 创办人兼首席评审 Dato KK Chua 祝贺 CSUN 正式成立并取得纪录成就，同时强调跨领域合作对于应对可持续发展挑战的重要意义。

他表示：

“CSUN 这项成就最值得肯定的地方，在于成功汇聚横跨11个行业类别的50项合作，并以共同的可持续发展使命将各方联系起来。这充分展现了来自不同领域的组织，如何整合专业知识、资源及合作网络，为可持续发展创造更多有意义的机会。Asia Record 很荣幸能够认证这项重要里程碑，我们也希望这项成就能够激励亚洲更多组织，以跨领域合作作为推动环境及社会正面改变的重要力量。”

这项认证进一步突显跨领域合作在应对环境挑战方面的重要性，特别是在升级再造、循环经济、ESG 实践及社区赋能等领域。

通过连接拥有不同专业知识与资源的组织，CSUN 展示了跨领域合作如何为创新、知识交流及实际可持续发展项目创造更多机会。

这项成就也进一步说明，可持续发展不应被视为个别组织的独立责任，而应通过建立长期合作关系，让各方朝着共同目标努力。

CSUN 开启跨领域可持续发展合作新篇章

随着正式成立并荣获 Asia Record 亚洲纪录认证，Corporate Sustainability & Upcycling Network（CSUN） 正式迈入推动跨领域可持续发展合作的新阶段。

凭借50项 MOU 所建立的合作网络，协会希望进一步加强各行业之间的联系，并将共同的可持续发展承诺转化为实际项目，推动环境责任、循环经济及社区发展。

展望未来，CSUN 将继续拓展合作机会、提高公众及企业对可持续发展的认识，并鼓励更多组织参与能够带来长期环境与社会效益的倡议。

协会秉持 “Upcycling Today. Empowering Communities Tomorrow.”（今日升级再造，赋能明日社区） 的核心理念，致力于将资源循环利用与社区赋能相结合。

此次正式启动典礼不仅标志着 CSUN 的成立，也通过 Asia Record 亚洲纪录认证，展现跨领域合作在推动可持续发展方面的巨大潜力。

通过持续连接企业、教育机构、专业组织及社区伙伴，CSUN 希望进一步将合作转化为行动，为马来西亚乃至亚洲创造更加可持续、对环境更负责任的未来。

更多资讯

欲了解更多关于 Asia Record 亚洲纪录、亚洲各地纪录认证及相关成就，请浏览 www.asiarecord.com 及 www.theasiarecords.com 。

欲了解更多关于 Corporate Sustainability & Upcycling Network（CSUN） 的资讯，请浏览 CSUN 官方网站。

欲了解更多详情，请浏览以下网站：

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PETALING JAYA, 16 October 2026 – The Corporate Sustainability & Upcycling Network (CSUN) officially launched at Menara Symphony, Symphony Square, Petaling Jaya, marking a significant milestone in advancing sustainability, cross-sector collaboration and community empowerment in Malaysia.

The grand launch brought together corporate leaders, small and medium enterprises (SMEs), professional bodies, educational institutions and community organisations, culminating in the signing of 50 Memoranda of Understanding (MOUs) across 11 industry categories.

The occasion was further celebrated with CSUN receiving an Asia Record recognition for achieving the title “Most Cross-Sector Collaboration Network for a Sustainability Initiative.”

The recognition was presented by Dato KK Chua, Founder and Chief Adjudicator of Asia Record, acknowledging CSUN’s achievement in establishing a collaborative network that connects organisations from diverse industries under a shared sustainability mission.

Hosted with the support of official venue sponsor EquitiesTracker Holdings Berhad, the grand launch welcomed distinguished guests, industry leaders and sustainability advocates, highlighting the importance of collective action in advancing environmental, social and governance (ESG) initiatives.

CSUN Establishes 50 Cross-Sector Collaborations to Advance Sustainability

The official launch marked an important step in CSUN’s mission to transform sustainability commitments into practical initiatives through strategic partnerships.

With 50 signed MOUs spanning 11 industry categories, CSUN established a collaborative network connecting organisations across corporate services, education, environmental management, technology, professional services, property, media and community development.

Among the participating organisations were EquitiesTracker Holdings Berhad, PMI Malaysia Chapter, Sustainable Business Network Association Malaysia (SustNET), Raffles University Centre of Professional Development, Asher Zero Sdn Bhd and Tiong & Associates.

These collaborations aim to encourage knowledge sharing, resource optimisation and joint sustainability initiatives, enabling organisations to contribute their expertise and capabilities towards shared environmental and social objectives.

By bringing together stakeholders from different industries, CSUN seeks to demonstrate how cross-sector partnerships can create opportunities for meaningful sustainability initiatives while encouraging greater participation from businesses and communities.

The signing of 50 MOUs represents an important foundation for future collaboration, reflecting the willingness of organisations from diverse backgrounds to work collectively towards environmental responsibility and sustainable development.

Turning Sustainability Commitments into Practical Action

Beyond establishing partnerships, CSUN’s grand launch highlighted several initiatives demonstrating how sustainability collaboration can be translated into practical action.

One initiative involved JME Group, through GZW RETURN – JME Experiences Sdn Bhd, Elevation Runway and Asher Zero Sdn Bhd, which supported the unveiling of CSUN’s Kinusaiga artwork and coordinated waste management during the event.

A dedicated team collected waste for processing through Asher Zero’s solution, with the aim of reducing landfill disposal and promoting responsible waste management practices.

CSUN also highlighted its commitment to community empowerment through plans to donate everyday essentials, including socks, to A Leap of Hope (ALOF) and AKRAB Resources.

Additionally, the association is exploring a uniform upcycling initiative with Caring Synergy Renal Sdn Bhd, aimed at extending the useful life of materials and encouraging sustainable resource management.

The launch also featured a charity auction in conjunction with Pink October, raising funds for CSUN beneficiaries while celebrating art and cultural heritage.

These initiatives reflect CSUN’s commitment to ensuring that sustainability extends beyond corporate discussions and becomes part of practical environmental and community development efforts.

Strengthening ESG Partnerships and Sustainability Governance

CSUN’s collaborative network also focuses on strengthening ESG awareness, professional development and organisational governance.

Its participation in PMI Malaysia Chapter’s PRISM IGNITE 2026 helped establish industry connections, leading to an MOU at the grand launch to advance ESG initiatives and knowledge sharing.

The event welcomed Dr Joel Carboni, Founder and President of Green Project Management (GPM), who brought an international perspective on sustainable project management.

Meanwhile, GROWWITHUS Sdn Bhd (Sensoria Kids) signed an MOU to promote sustainability awareness among children and families.

To strengthen governance and accountability, CSUN also welcomed Tiong & Associates as its pro bono legal partner, supporting the association’s efforts to establish responsible and structured sustainability collaborations.

Through these partnerships, CSUN aims to connect environmental responsibility with business operations, education and community engagement, establishing a collaborative ecosystem that encourages long-term sustainability practices.

The People Behind CSUN: Leadership with Purpose

Behind CSUN is a dedicated leadership team comprising professionals from diverse industries, united by a shared commitment to making sustainability practical, inclusive and impactful.

Drawing on expertise in corporate consultancy, professional development, branding, communications and community engagement, the leadership team plays an important role in connecting businesses, organisations and communities through meaningful cross-sector collaborations.

The CSUN Board of Directors comprises President Dr Wendy Liew (The Image Creator Sdn Bhd), President-Elect Dr Jenny Cha (Jenny Consultancy PLT), Secretary Siti Muharramah Mazlan (Titin Initiative), Treasurer Vivmmie Lau (Brand Activist Consultancy), Vice President, Marketing Anushya Safira (Mene Consulting) and Vice President, Public Relations Dr Andrea Chow (ACETS Sdn Bhd).

The leadership team is further supported by CSUN Advisor February Yoon (Vertera Capability & Advisory), whose guidance contributes to the association’s strategic direction and long-term development.

Together, they champion CSUN’s vision of bridging industries, empowering communities and transforming sustainability commitments into meaningful action.

Their collective expertise and dedication provide a strong foundation for CSUN’s mission to advance cross-sector collaboration, encourage responsible resource management and create lasting environmental and social impact.

CSUN Leadership Highlights the Importance of Cross-Sector Collaboration

Dr Wendy Liew, President of CSUN, highlighted the importance of collaboration in transforming sustainability commitments into meaningful outcomes.

Speaking at the grand launch, she said:

“We started CSUN with a simple belief: no one organisation can do everything, but everyone has something to contribute. Today, we have seen what is possible when people from different industries come together with a shared purpose. Our launch is only the beginning. The real work starts now, and together, we can turn these collaborations into meaningful and lasting impact.”

Her remarks reflected CSUN’s commitment to building partnerships that extend beyond formal agreements and translate into practical sustainability initiatives.

Anushya Safira, Vice President of Marketing at CSUN, emphasised the significance of bringing together 50 cross-sector collaborations and the opportunities these partnerships create for advancing sustainability initiatives.

She said:

“The signing of 50 MOUs represents more than just partnerships on paper. It reflects a shared commitment among organisations from different industries to work together towards meaningful sustainability goals. Through CSUN, we aim to connect businesses, communities and industry stakeholders, turning collaborative efforts into practical initiatives that promote environmental responsibility, upcycling and long-term community empowerment.”

She further highlighted CSUN’s ambition to become a collaborative platform where businesses, professional organisations and community groups can contribute their respective strengths towards shared sustainability objectives.

Through these partnerships, the association hopes to encourage greater participation in environmental initiatives while creating opportunities for knowledge exchange, innovation and community development.

Asia Record Recognises CSUN’s Cross-Sector Sustainability Achievement

A major highlight of the grand launch was CSUN’s official recognition by Asia Record for achieving “Most Cross-Sector Collaboration Network for a Sustainability Initiative.”

The recognition acknowledges CSUN’s achievement in establishing a network of 50 signed MOU collaborations across 11 industry categories, demonstrating the scale and diversity of its cross-sector sustainability initiative.

Dato KK Chua, Founder and Chief Adjudicator of Asia Record, congratulated CSUN on its official launch and record achievement, highlighting the importance of collective action in addressing sustainability challenges.

He said:

“What makes this achievement remarkable is CSUN’s ability to bring together 50 collaborations across 11 industry categories under one shared sustainability mission. This demonstrates how organisations from different sectors can unite their expertise, resources and networks to create meaningful opportunities for sustainable development. Asia Record is proud to recognise this milestone, and we hope it will inspire more organisations across Asia to embrace collaboration as a driving force for positive environmental and social impact.”

The recognition highlights the importance of cooperation in addressing environmental challenges, particularly through upcycling, circular economy practices, ESG initiatives and community empowerment.

By connecting organisations with diverse expertise and resources, CSUN demonstrates how cross-sector collaboration can create opportunities for innovation, knowledge exchange and practical sustainability initiatives.

The achievement also reinforces the importance of building partnerships that encourage organisations to work together towards common goals rather than approaching sustainability as an isolated responsibility.

A New Chapter for CSUN and Cross-Sector Sustainability

The official launch and Asia Record recognition mark the beginning of a new chapter for Corporate Sustainability & Upcycling Network (CSUN).

With its network of 50 MOU collaborations, the association aims to strengthen partnerships and translate shared sustainability commitments into practical initiatives that support environmental responsibility, circular economy practices and community development.

Moving forward, CSUN seeks to expand opportunities for collaboration, promote sustainability awareness and encourage more organisations to participate in initiatives that contribute towards long-term environmental and social progress.

The association’s guiding message, “Upcycling Today. Empowering Communities Tomorrow,” reflects its commitment to connecting sustainability with community empowerment.

As CSUN begins its journey following the grand launch, its Asia Record recognition serves as an important milestone, demonstrating the potential of collective action in advancing sustainable development.

Through continued collaboration among businesses, institutions and communities, CSUN hopes to create meaningful opportunities for organisations to contribute towards a more sustainable and environmentally responsible future in Malaysia and across Asia.

For Further Information

For further information about Asia Record, its record recognitions and achievements across Asia, please visit:www.asiarecord.com  /   www.theasiarecords.com

For further information about Corporate Sustainability & Upcycling Network (CSUN), please visit:CSUN Official Website

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The recognition was presented on 10 October 2026 in Petaling Jaya to Dr. Fadzlina Abdul Aziz, Capoeira Instructor, and Mestre Braulio, Capoeira Master, in recognition of their efforts in bringing together participants to perform the traditional Capoeira Aú cartwheel simultaneously.

The achievement marks a significant milestone for Capoeira Cordão de Ouro Malaysia, highlighting the organisation’s commitment to promoting Capoeira, encouraging community participation and preserving the cultural heritage of this distinctive Brazilian martial art.

The record-setting performance brought participants together in a coordinated display of movement, discipline and teamwork, demonstrating how Capoeira can unite individuals through physical activity, music and cultural expression.

Celebrating Capoeira Through a Record-Breaking Achievement

Originating from Brazil, Capoeira is a unique Afro-Brazilian cultural practice that combines elements of martial arts, dance, acrobatics, music and rhythm.

Unlike conventional martial arts, Capoeira emphasises fluid movement, creativity and interaction between participants. Its movements are traditionally performed within a circle known as a roda, where practitioners engage through a combination of physical techniques, music and cultural traditions.

One of Capoeira’s most recognisable movements is the Aú, a cartwheel technique that requires balance, coordination, flexibility and body control.

The Aú serves as an essential movement in Capoeira, allowing practitioners to transition between positions while maintaining the continuous flow that characterises the art form.

By bringing participants together to perform the Aú cartwheel simultaneously, Capoeira Cordão de Ouro Malaysia demonstrated the discipline, coordination and collective effort involved in practising Capoeira.

The achievement also provided an opportunity to introduce the wider community to the cultural significance and physical benefits of this traditional Brazilian art form.

Promoting Capoeira and Community Participation in Malaysia

Capoeira Cordão de Ouro Malaysia plays an important role in introducing and promoting Capoeira through training, cultural activities and community engagement.

Under the guidance of Dr. Fadzlina Abdul Aziz and Mestre Braulio, the organisation continues to encourage individuals to explore Capoeira as a form of physical exercise, artistic expression and cultural appreciation.

Beyond developing strength, flexibility and coordination, Capoeira promotes confidence, discipline, teamwork and mutual respect.

Its combination of movement and music creates an engaging environment where participants can develop physical abilities while connecting with others through a shared cultural experience.

Speaking about the Asia Record achievement, Dr. Fadzlina Abdul Aziz expressed her appreciation for the dedication and enthusiasm demonstrated by everyone involved.

“This achievement represents more than a record. It reflects the passion, commitment and unity of our Capoeira community. Through this event, we hope to inspire more people to discover Capoeira and appreciate its unique combination of movement, culture and discipline,” said Dr. Fadzlina Abdul Aziz.

Mestre Braulio also highlighted the importance of preserving Capoeira’s cultural identity while introducing the practice to new audiences.

“Capoeira is not simply about performing movements. It is about connection, respect, rhythm and the sharing of knowledge. Seeing participants come together to perform the Aú simultaneously is a meaningful demonstration of the spirit of Capoeira,” said Mestre Braulio.

Asia Record Recognises Cultural and Community Achievement

Dato’ KK Chua, Founder and Chief Adjudicator of Asia Record, congratulated Capoeira Cordão de Ouro Malaysia on its achievement, recognising the organisation’s efforts in bringing people together through a distinctive cultural activity.

“What makes this achievement special is the combination of cultural heritage, physical coordination and community participation. Capoeira Cordão de Ouro Malaysia has demonstrated how a traditional martial art can bring individuals together to accomplish a shared goal,” said Dato’ KK Chua.

A New Milestone for Capoeira Cordão de Ouro Malaysia

The Asia Record recognition represents an important milestone for Capoeira Cordão de Ouro Malaysia, reinforcing its dedication to promoting Capoeira and expanding awareness of the art form.

Through the simultaneous Aú cartwheel performance, the organisation has demonstrated how cultural traditions can inspire collective participation and create meaningful community experiences.

The achievement also highlights the efforts of Dr. Fadzlina Abdul Aziz and Mestre Braulio in nurturing interest in Capoeira and encouraging individuals to embrace its physical, artistic and cultural dimensions.

As Capoeira continues to gain recognition among diverse communities, this milestone serves as an inspiration for practitioners and newcomers to explore the art form.

With its official Asia Record recognition in 2026, Capoeira Cordão de Ouro Malaysia celebrates not only a record-setting achievement but also the spirit of unity, cultural appreciation and shared accomplishment.

For further information about Asia Record, its record recognitions and achievements across Asia, please visit www.asiarecord.com and www.theasiarecords.com.

For further information about Capoeira Cordão de Ouro Malaysia, its programmes and activities, please visit:

Official Website: www.capoeira.myFacebook:Capoeira Cordão de Ouro Malaysia

KOTA DAMANSARA, 7 October 2026 – The Image Creator Sdn Bhd, founded by Dr Wendy Liew, has officially been recognised by Asia Record for achieving the title “First Image Consultancy to Develop an Integrated AI-Powered Image, Voice, EQ & Executive Presence Ecosystem in 2026.”

The recognition was presented to Dr Wendy Liew, Founder of The Image Creator Sdn Bhd, on 7 October 2026 in Kota Damansara, following the launch of SHIFT by TIC©, an AI-powered gamified learning platform integrating Image, Voice, Emotional Intelligence (EQ) and Executive Presence into a comprehensive professional development ecosystem.

SHIFT by TIC© represents an innovative approach to image consultancy, moving beyond traditional styling and grooming to incorporate artificial intelligence, interactive learning and practical digital tools.

The platform is built around The SHIFT Flow, a six-stage learning journey designed to make professional development more engaging, practical and sustainable.

SHIFT by TIC© Transforms Professional Development Through AI

As artificial intelligence reshapes industries, The Image Creator is introducing technology into professional image and leadership development.

SHIFT by TIC© combines AI-powered tools with gamification to help individuals improve their appearance, communication, emotional intelligence and executive presence.

Unlike conventional training programmes, the platform encourages continuous learning through interactive features and practical applications.

At its core is The SHIFT Flow, which follows six stages: Revisit, Discover, Validate, Apply, Amplify and Reinforce.

Each stage supports a different aspect of the learning journey, helping participants progress from understanding concepts to applying and reinforcing their knowledge.

How the Six-Stage SHIFT Flow Works

SHIFT by TIC© follows a six-stage learning journey combining AI-powered tools with gamification to enhance professional development.

The platform features AI-powered style advisory tools, virtual try-on, digital wardrobe planning and voice analysis, helping users improve their appearance, communication and professional presence. Through leaderboards, achievements and certificates, SHIFT by TIC© encourages continuous learning, practical application and personal growth.

Together, these features create an interactive learning experience that extends beyond conventional image consultancy and supports ongoing professional development.

IIntegrating Image, Voice, EQ and Executive Presence

The significance of SHIFT by TIC© lies in its integration of four essential professional development dimensions.

Image focuses on appearance and personal branding, while Voice addresses communication, clarity and confidence.

Emotional Intelligence (EQ) emphasises interpersonal awareness and effective interaction, while Executive Presence focuses on leadership credibility, influence and professional confidence.

By integrating these elements into an AI-powered gamified learning ecosystem, The Image Creator aims to provide a more comprehensive approach to personal and professional transformation.

For Dr Wendy Liew, the platform represents an important milestone in the company’s evolution.

“Professional image today goes far beyond appearance. It includes how we communicate, connect with others and present ourselves as professionals and leaders,” said Dr Wendy Liew.

She added:

“SHIFT by TIC© was developed to integrate Image, Voice, EQ and Executive Presence through AI-powered gamified learning. Our goal is to make professional development more engaging, practical and accessible while encouraging continuous improvement.”

Asia Record Recognises Innovation in Image Consultancy

Dato’ KK Chua, Founder and Chief Adjudicator of Asia Record, said the recognition highlights how technology can transform traditional professional development.

“What makes this achievement distinctive is how The Image Creator has integrated Image, Voice, EQ and Executive Presence into one AI-powered ecosystem through SHIFT by TIC©,” said Dato’ KK Chua.

He added:

“By combining artificial intelligence, gamification and professional development expertise, The Image Creator has introduced an innovative approach to image consultancy. Asia Record is pleased to officially recognise this milestone in 2026.”

A New Milestone for The Image Creator

The Asia Record recognition marks an important chapter for Dr Wendy Liew and The Image Creator as the company advances its technology-driven approach to professional development.

SHIFT by TIC© demonstrates how traditional image consultancy can evolve into an integrated digital learning experience.

With its six-stage SHIFT Flow, AI-powered features and gamification elements, the platform brings together multiple aspects of professional presence within one ecosystem.

The achievement reinforces The Image Creator’s commitment to innovation while establishing SHIFT by TIC© as the central innovation behind its Asia Record recognition in 2026.

Through this milestone, The Image Creator continues to explore how artificial intelligence can complement human expertise, creating new opportunities for individuals to develop their professional image, communication skills and leadership presence.

For further information about Asia Record, its record recognitions and achievements across Asia, please visit www.asiarecord.com and www.theasiarecords.com.

For further information about The Image Creator Sdn Bhd, Dr Wendy Liew and SHIFT by TIC©, please visit The Image Creator official website.

You’ve built something worth talking about solid traction, a real product, maybe even a genuinely compelling founder story. The problem is nobody outside your customer base knows it exists. Meanwhile, a competitor with half your revenue just landed a feature in a national business magazine, and their inbox is suddenly full of partnership enquiries while yours stays quiet.

Media coverage in Malaysia isn’t handed out based on how good your business actually, it’s earned by understanding how journalists and editors think, what separates a genuine story from a disguised advertisement, and which channels actually move the needle, from established business magazines Malaysia founders read for credibility, to recognised awards for entrepreneurs, to the deliberate, ongoing work of branding for entrepreneurs as individuals. This guide walks through exactly how to get there, without wasting a ringgit on an agency promising “guaranteed press” that turns out to be a sponsored listicle nobody reads.

Why Media Coverage Actually Matters

Before getting into tactics, it’s worth being clear-eyed about what press coverage genuinely does for a business, because chasing headlines purely for ego is a waste of everyone’s time. Coverage compounds in ways a single social media post never does, an article gets indexed by Google permanently, gets cited by other journalists doing background research months later, and gets forwarded by investors doing due diligence long after the publish date has passed.

• Third-party credibility that no amount of paid advertising can replicate, since readers instinctively trust editorial content over a sponsored post.
• Investor and banking confidence, particularly when the coverage comes from a recognised title rather than a pay-to-publish platform.
• SEO and domain authority gains, since a backlink from an established news site carries far more search-engine weight than most paid placements.
• Talent attraction, as job seekers researching your company find a credible article instead of an empty “About Us” page.
• Sales enablement, where a published feature becomes a trust-building asset your team can drop straight into a proposal.
• Stronger personal positioning, since a founder quoted in a reputable outlet is treated as an industry voice rather than just another business owner promoting a product, the foundation of genuine branding for entrepreneurs.

Understanding the Malaysian Media Landscape Before You Pitch

You can’t pitch effectively if you don’t first know exactly who’s on the receiving end. Malaysia’s business media scene isn’t one big pool you can blast the same email to it splits into a few very distinct tiers, and each one has a completely different idea of what actually counts as “news.”

One honest word of caution before we start naming names: digital media brands here shift fast. Outlets get bought over, merge, rebrand, or quietly go silent within a year or two. Always confirm the outlet is still actively publishing and track down a current editorial contact before you build your entire media list around a name you spotted once and assumed was still around.

Tier-1 Business Dailies and Financial Press

At the top sit the heavyweight titles: The Edge Malaysia, The Star’s StarBiz, and New Straits Times’ Business Times. These newsrooms are strictly serious business: macroeconomic trends, corporate earnings, regulatory movement out of Bank Negara Malaysia or MITI, Bursa Malaysia activity, and big-ticket investment deals.

Business Magazines Malaysia Entrepreneurs Should Know

The mainstream business magazines Malaysia founders typically target for founder profiles and growth stories include Focus Malaysia, SME Magazine, Options (The Edge’s business-lifestyle hybrid), and digital-first platforms like Entrepreneur Insight, Vulcan Post, and Digital News Asia for startup and tech-adjacent stories. These titles are considerably more open than the Tier-1 dailies to covering smaller, high-growth private companies with a compelling numbers-backed narrative. Don’t overlook sector-specific trade publications and chamber newsletters, either a feature in a niche manufacturing or fintech trade title often reaches your actual buyers more precisely than a broad consumer business magazine ever could.

Trade, Lifestyle and Broadcast Channels

Lifestyle and consumer platforms cover products, food, wellness, and consumer trends rather than corporate strategy, useful if your business has a strong human-interest or product angle. Local news portals and community media often cover new openings, local initiatives, and stories involving residents. On the broadcast side, BFM 89.9 (Malaysia’s business radio station) and Astro AWANI’s business segments give founders a chance to speak directly rather than being paraphrased, which matters when your story depends on nuance.

Key takeaway: pitch the outlet based on its actual editorial appetite, not just its size, a smaller trade publication that says yes beats a national magazine that never replies.

Building a Pitch Journalists Will Actually Read

Every week, Malaysian newsrooms and editors receive hundreds of press releases that go straight into the digital trash bin, a standard formula of an office relocation, a minor product tweak, or a stiff photo of executives shaking hands. Editors don’t work for your marketing department. If your pitch doesn’t offer an immediate hook for their specific readership, it gets discarded without a second thought.

Almost every story that actually gets published fits into one of four proven angles:

• The proprietary data or market trend angle. Journalists love exclusive, localised numbers. If your business processes transactions, deliveries, or applications, aggregate that data anonymously to illustrate a broader consumer or economic trend.
• The regulatory and policy reaction angle. Whenever Bank Negara Malaysia, MITI, or the Ministry of Finance announces a policy shift, a tax change, a minimum wage adjustment, a green transition mandate, editors urgently need SME operators willing to give on-the-record commentary about the real operational impact.
• The counter-intuitive business narrative. Stories about scaling by rejecting conventional wisdom, pivoting successfully out of a crisis, or taking market share from a much larger incumbent make compelling features precisely because they defy the expected pattern.
• The third-party validation angle. Earning a recognised credential or being named through a vetted recognition programme gives editors an objective reason to profile your leadership journey without it reading like an unpaid advertorial, this is where credible awards for entrepreneurs earn their place in your PR strategy.

Whichever angle you use, run it through the same filter: find the specific number behind the claim, connect it to a trend bigger than your own company, and make sure you have a genuinely quotable founder ready to explain in one plain sentence why it matters to an ordinary reader.

Assembling Your Media List and Press Kit

Build a simple spreadsheet of relevant journalists and editors before you send a single email. Include the publication name, journalist’s name, area of coverage, email address, relevant articles they’ve previously written, and notes on a suitable story angle for that specific person, a generic newsdesk@ email almost never gets read with the same attention as a personalised note to a journalist who already covers your sector.

Pair that list with a simple digital press kit so you’re not scrambling when someone actually responds:

• A short, factual company profile and founder biography
• High-resolution logo and professional founder/team photographs
• Key company facts, recent milestones, and any verifiable impact figures
• Media contact details and links to your website and social channels

Store everything in one organised, shareable folder rather than attaching heavy files to your first email, a link to a clean folder signals you’re prepared and makes a journalist’s job easier.

When you actually write the pitch, keep it tight: a specific subject line, a one- or two-sentence opening explaining why this matters to that publication’s readers right now, the essential who/what/why/where, one supporting statistic or quote, and a clear offer to provide an interview, images, or further data. A pitch that runs longer than a few short paragraphs is a pitch most editors won’t finish reading.

Awards for Entrepreneurs as a Repeatable Media Engine

Here’s a tactic most founders underuse: credible awards for entrepreneurs aren’t just a trophy exercise, used deliberately, they’re one of the most reliable, repeatable ways to generate genuine coverage, because established award bodies often come bundled with an editorial write-up, an official press release, and photo opportunities you can then repurpose and pitch to additional outlets.

100MIYE is a good example of how this works in practice. Recognition platforms built around influential-entrepreneur lists like 100MIYE typically generate coverage in two distinct layers: the initial profile or announcement published by the organiser itself, and a secondary wave of pickup as other business publications, LinkedIn commentators, and industry newsletters reference the list. If you’re selected, don’t treat that first announcement as the finish line, treat it as the opening move. Pull the quote, the profile photo, and the recognition itself into a fresh press release, then pitch it separately to two or three additional outlets the original organiser never contacted.

There’s a practical mechanism behind why this works: media outlets are naturally risk-averse, and they’re cautious about profiling an unverified founder who might turn out to run a questionable operation. A recognised, independently vetted credential, whether that’s 100MIYE or the more established platforms covered in our previous piece on choosing a legitimate business award Malaysia programme, such as SOBA, the Golden Bull Award, or EY Entrepreneur Of The Year signals that your track record has already passed independent scrutiny. That reduces the journalist’s editorial risk and moves your pitch higher up the priority queue.

Key takeaway: winning a credible award is only step one. The real media value comes from actively repackaging that win into a fresh pitch for outlets the award organiser never reached.

Branding for Entrepreneurs: Why Your Personal Story Matters as Much as Your Company’s

Malaysian journalists increasingly write about founders, not just companies, which means branding for entrepreneurs as individuals has become just as important as branding the business itself. A corporate entity is inherently faceless; a founder with a genuine point of view is memorable, and memorable founders get approached directly instead of having to chase every opportunity themselves.

• Build a consistent LinkedIn presence. Post genuine business insights rather than recycled motivational quotes, journalists frequently source quotes and story leads directly from threads that demonstrate real expertise.
• Develop a clear, defensible point of view. Founders willing to take a specific stance on an industry issue get quoted far more often than those who stay safely neutral on everything.
• Keep a founder bio and headshot ready at all times. When a journalist needs a comment within two hours for a breaking story, the founder who responds fastest with a polished bio and photo on hand gets the quote, not the one scrambling to find a decent picture.
• Speak at industry events and webinars. Conference organisers frequently invite media to cover panels, creating an easy, low-pressure introduction to journalists who might otherwise be hard to reach cold.
• Stay visible between news cycles. Founders who only appear when they have something to sell come across as opportunistic; those who share useful commentary consistently build the kind of reputation that gets a cold pitch actually opened.

Key takeaway: strong branding for entrepreneurs means journalists start coming to you before you ever have to pitch them.

Comparison Summary: Matching Your Story to the Right Channel

Key takeaway: a genuinely effective media strategy runs at least three of these channels at once, since credibility built in one makes the next pitch easier to land.

The Practical Pitching Checklist

Run through this before you send a single email, it’s what separates a pitch that gets opened from one deleted within seconds.

• Research the specific journalist, not just the publication, to confirm they actually cover your industry or business size.
• Personalise the subject line and opening line. A generic “Dear Editor” blast signals you didn’t do your homework.
• Lead with the story, not your company name. Readers’ relevance comes first, your brand comes second.
• Keep the pitch under 200 words, attaching or linking to further details instead of front-loading your entire company history.
• Include ready-to-use assets, high-resolution photos, a short bio, and key statistics as a simple one-pager so the journalist doesn’t need to chase you for basics.
• Follow up once, politely, after four to five working days. Persistent daily nudges tend to backfire; a single well-timed follow-up is usually enough.
• Track every placement outlet, journalist, and angle that worked, so you refine your approach instead of starting from zero next time.

Activating the Coverage After It’s Published

The moment an article goes live marks the beginning of the return, not the end of the effort. The value is realised in the amplification:

• Turn the article into a standardised one-pager your sales team can use during negotiations.
• Add “As Featured In” badges with outbound links to your homepage and high-intent landing pages.
• Publish a thoughtful LinkedIn breakdown of the industry lesson behind the story, tagging the journalist and publication with genuine appreciation.
• Share the feature with shortlisted senior candidates during recruitment to showcase organisational momentum.
• Reference the coverage in your next pitch to a different outlet, one placement is a credential, not a finish line.

Common Mistakes That Kill Media Opportunities

Businesses routinely reduce their own chances by sending mass emails without personalisation, writing pitches that read like an advertisement, exaggerating claims that can’t be backed up, pitching a publication that clearly doesn’t cover their sector, following up too aggressively, or supplying low-quality photography that makes the story harder to run even when the editor wants to. A polite follow-up after several working days is reasonable; beyond that, the smarter move is improving the angle rather than repeating the same pitch louder.

Final Thoughts

Getting consistent, credible media coverage in Malaysia isn’t about luck or a large PR retainer, it’s about understanding what business magazines editors actually want to publish, using awards for entrepreneurs like 100MIYE, SOBA, and EY EOY as repeatable PR engines rather than one-off trophies, and investing seriously in branding for entrepreneurs so journalists eventually come looking for you instead of the other way around. Build all three consistently, and press coverage stops being a rare stroke of luck, it becomes a predictable output of how you actually run the business.

The practical rule: don’t chase press only when you have news to announce. Build the story, the recognition, and the personal brand continuously, so that when real news happens, journalists already know exactly who you are.

Frequently Asked Questions

1. How much does it cost to get media coverage in Malaysia, and should I ever pay for it? 

Genuine editorial coverage is typically free, you’re paying only for your own time, or optionally a PR agency retainer to handle pitching and follow-up. Be cautious of any “media coverage package” demanding upfront payment for a guaranteed feature; that’s usually a paid advertorial dressed up as editorial content, and it carries far less credibility with readers, investors, and search engines than genuinely earned coverage.

2. Do I need a PR agency, or can I approach business magazines in Malaysia myself? 

Not necessarily, especially early on. Many founders successfully secure coverage in business magazines Malaysia and beyond by researching relevant journalists directly and sending well-crafted, personalised pitches themselves. An agency becomes more valuable once you need consistent, high-volume coverage across multiple outlets simultaneously, or simply don’t have the internal time to build and maintain journalist relationships over the long run.

3. How exactly does an award like 100MIYE turn into real media coverage? 

Recognition platforms like 100MIYE typically publish an official profile or press release the moment you’re selected, that’s the first layer of coverage. The real value comes next: repurposing that quote, photo, and accolade into a fresh press release pitched to additional publications that had nothing to do with the original announcement, effectively multiplying the return from a single win.

4. How often should I follow up with a journalist after sending a pitch? 

A single polite follow-up after four to five working days is usually sufficient. If there’s still no response, resist sending repeated messages, it’s more productive to sharpen the story angle or approach a different, more relevant journalist than to keep nudging the same inbox.

5. How long does it typically take to see real results from a media and branding strategy? 

Expect a realistic window of three to six months before you see consistent inbound journalist interest, since genuine credibility built through award recognition, personal branding, and a track record of solid pitches takes sustained effort rather than a single viral moment. Fast wins do happen, a well-timed pitch tied to breaking news can land within days but relying on lucky timing alone isn’t a sustainable long-term strategy.

KUALA LUMPUR, 5 October 2026 – IWC Aquastic Sdn Bhd has officially been recognised by Asia Record for achieving the “Highest Number of Hairy Crabs Sold by a Single Restaurant in 2025,” following an impressive 16,436 hairy crabs sold within a single season.

The Asia Record recognition was presented in Kuala Lumpur on 5 October 2026 to Lim Chong Yuen and Lai Cheng Siew, Founders of IWC Aquastic Sdn Bhd, marking a significant milestone in the restaurant’s journey and highlighting the strong customer demand it has built around one of the most anticipated seasonal delicacies in Chinese dining.

What makes the achievement particularly noteworthy is the limited availability of hairy crabs each year. The main hairy crab season generally lasts for only around four months, from approximately late September until December.

Unlike ingredients that can be offered throughout the year, hairy crabs have a clearly defined seasonal window. This means restaurants have only a relatively short period to manage sourcing, preparation and customer demand.

For IWC Aquastic, selling more than 16,000 hairy crabs within this limited period represents not only a significant sales achievement, but also a test of the restaurant’s overall ability to manage supply, preparation and service during the peak season.

16,436 Hairy Crabs Sold in a Single Season

Hairy crab has long been a highly anticipated seasonal delicacy in Chinese dining. Every year, enthusiasts look forward to the arrival of the hairy crab season, taking advantage of the limited period to enjoy this distinctive seasonal offering.

For restaurants specialising in hairy crab, however, its seasonality creates a very different operating environment compared with menu items that are available throughout the year.

Customer demand is concentrated within just a few months.

During the 2025 hairy crab season, IWC Aquastic sold 16,436 hairy crabs, providing the clear and measurable benchmark behind its Asia Record recognition.

Achieving this volume within a limited selling period reflects not only strong customer demand for IWC Aquastic’s hairy crab offering, but also the restaurant’s ability to coordinate sourcing, food preparation, operations and customer service during one of its busiest periods.

For IWC Aquastic, the figure of 16,436 represents more than a sales number. Each hairy crab sold represents a customer choosing to experience the seasonal delicacy at the restaurant, collectively contributing to an achievement that has now been officially recognised by Asia Record.

Building an Annual Hairy Crab Experience

Behind the milestone are founders Lim Chong Yuen and Lai Cheng Siew, who have worked to make the annual hairy crab season an occasion customers can look forward to each year.

The founders said receiving the Asia Record recognition was particularly meaningful because the achievement was made possible within such a limited seasonal period.

“Hairy crab season comes only once a year, and we have only a few months to share this special delicacy with our customers. Reaching 16,436 hairy crabs in a single season was a very meaningful achievement for our entire team,” said Lim and Lai.

They added:

“More importantly, this number represents the support and trust that our customers have given IWC Aquastic. This Asia Record recognition belongs not only to us, but also to every customer who has supported us throughout the season.”

From preparations ahead of the season to managing concentrated customer demand during its peak, the annual hairy crab period requires close coordination across the restaurant’s operations.

The Asia Record recognition has now transformed IWC Aquastic’s 2025 hairy crab season into a measurable milestone in the company’s journey.

Turning a Four-Month Season into a Record Achievement

The distinctive seasonality of hairy crab adds further context to IWC Aquastic’s achievement.

With the main selling period concentrated within only a few months each year, restaurants do not have an entire year to gradually accumulate sales. Instead, customer demand is concentrated within approximately four months.

Restaurants must therefore anticipate demand, coordinate supply and manage preparation and service within a relatively short timeframe.

For a record measured by sales volume, this defined seasonal period provides important context.

IWC Aquastic’s documented sales of 16,436 hairy crabs during the 2025 season provided Asia Record with a clear and measurable basis for recognising the restaurant’s achievement. The original record documentation similarly identifies the 16,436 figure as the key measurable benchmark behind the recognition.

Asia Record Officially Recognises IWC Aquastic

Dato’ KK Chua, Founder and Chief Adjudicator of Asia Record, said meaningful records should be supported by achievements that can be clearly measured and documented.

“A meaningful record must have a clear and measurable achievement behind it. Selling 16,436 hairy crabs within a single season is particularly noteworthy because the selling period for hairy crab is relatively limited each year.”

He added:

“IWC Aquastic has successfully transformed a seasonal dining experience into an achievement of significant scale. The 16,436 hairy crabs sold provide a clear indication of the magnitude of this accomplishment, and Asia Record is pleased to officially recognise and document this milestone.”

The recognition reflects Asia Record’s focus on identifying and documenting achievements supported by measurable results and clearly defined benchmarks.

For IWC Aquastic, the recognition also provides an official milestone marking the scale of its hairy crab sales performance during the 2025 season.

A Significant Milestone for IWC Aquastic

The Asia Record recognition represents an important chapter for IWC Aquastic and further strengthens the restaurant’s association with the annual hairy crab season.

For Lim Chong Yuen and Lai Cheng Siew, the achievement is also a reflection of the collective contribution of the restaurant’s team, supply partners and, most importantly, the customers who have continued to support IWC Aquastic.

A hairy crab season lasting only around four months presents both an opportunity and an operational challenge.

From preparations before the season begins to managing concentrated demand during the peak period, IWC Aquastic turned a seasonal dining opportunity into a clear and measurable achievement.

From a delicacy available for only a few months each year to 16,436 hairy crabs sold in a single season, the achievement demonstrates the scale of customer demand that IWC Aquastic generated during its 2025 hairy crab season.

With the “Highest Number of Hairy Crabs Sold by a Single Restaurant in 2025” now officially recognised by Asia Record, the milestone establishes a significant benchmark in IWC Aquastic’s journey while adding another dimension to its annual hairy crab season.

For hairy crab enthusiasts, the period from late September through December remains a much-anticipated time of the year. For IWC Aquastic, however, the 2025 season will hold particular significance as the year in which 16,436 hairy crabs became an officially recognised Asia Record achievement.

For further information about Asia Record, its record recognitions and achievements across Asia, please visit www.asiarecord.com and www.theasiarecords.com.

For further information about IWC Aquastic Sdn Bhd, its hairy crab offerings and latest updates, please visit its official Facebook page at https://www.facebook.com/IWCAquastic/

KUALA LUMPUR, 26 September 2026 – SURE-i has been officially recognised by Asia Record with the title “Asia’s Leading Integrated Preventive Health Ecosystem 2026”, marking another significant milestone as the health and wellness brand celebrates its 12th anniversary.

The Asia Record recognition acknowledges SURE-i’s substantial growth as an integrated health and wellness management platform in Malaysia, bringing together health management solutions, professional consultation, health education and research collaborations.

The recognition was presented in conjunction with SURE-i’s 12th anniversary celebration and “Living Well Begins With Healthy Cells” Health Day held on 26 September 2026.

Dato’ KK Chua, Founder and Chief Adjudicator of Asia Record, said SURE-i’s development reflects the growing importance of a more integrated and proactive approach towards health management.

“SURE-i has developed beyond offering individual health products by bringing together different aspects of health management, professional consultation, education and research collaboration within one ecosystem. Asia Record is pleased to recognise SURE-i as ‘Asia’s Leading Integrated Preventive Health Ecosystem 2026’, marking an important milestone in the brand’s 12-year journey,” said Dato’ KK Chua.

Turning “Passive Health Awareness” into “Active Health Management”

As more people recognise the importance of taking a proactive approach to health management rather than only seeking solutions when health issues arise, SURE-i aims to go beyond offering a wider range of health products by providing a more holistic approach to long-term health management.

SURE-i’s health management approach integrates Traditional Chinese medicine, Western medicine and natural therapies, which form the foundation for developing its core health solutions, including metabolic syndrome management, allergy and immune system regulation, gut and digestive health regulation, eye health care, women’s health and wellness, and men’s health and wellness.

Moving forward, SURE-i will continue to integrate professional, educational and research resources to make integrated health management a part of everyday life for more people.

The brand aims to help people move beyond simply “identifying health problems” towards understanding and taking proactive steps to manage their body’s long-term health needs.

SURE-i’s 12th Anniversary Celebration Encourages Healthy Living With The Theme “Live Well Together”

Since SURE-i was founded, the brand has believed that health management is not only about caring for the people who matter to us, but also about focusing on our own health.

When we are in the best of health, we can be our best selves for the people we love and enjoy a healthier, better life together.

To mark SURE-i’s 12th anniversary, the “Live Well Together” campaign conveys this message through a series of health talks, wellness experiences, exciting initiatives and exclusive promotions, inspiring more people to make healthy living part of everyday life.

The 12th anniversary celebration also provided a meaningful occasion for the presentation of SURE-i’s Asia Record recognition, highlighting the brand’s journey from health products towards a broader integrated health and wellness management platform.

“Living Well Begins With Healthy Cells” Health Day Integrates Health Management into Daily Lives

As part of SURE-i’s 12th anniversary celebration, “Living Well Begins With Healthy Cells” Health Day was held on 26 September 2026.

The event brought together health screenings, professional consultations, health education, research collaborations, new products and interactive activities for participants to better understand their health and explore various health management resources.

A range of free health screenings was available, including metabolic health screening, sub-health assessment, AGE cardiovascular ageing assessment, AMD eye screening and bone health screening, allowing participants to understand their health conditions more comprehensively.

There was also a Health & Wellness Zone, bringing together various healthcare organisations and service providers to offer the public access to professional health services.

These included oncology treatment consultations by St. Stamford Modern Cancer Hospital Guangzhou, as well as spinal health and posture assessments, blood circulation checks, blood pressure and glucose screenings, and more.

By bringing together a diverse range of professional healthcare resources, SURE-i further reinforced its commitment to promoting a more comprehensive and proactive approach to health management.

Expert Sharing Turns “Personal Health Awareness” into “Proactive Health Management”

Renowned Taiwanese healthy living and natural wellness expert Breuss Wang (王明勇老师) shared practical perspectives on healthy living and everyday health management through a health talk titled “The Three Essentials of Living Well”.

SURE-i Founder Dr Calvin Lim Fook Loong also shared SURE-i’s approach to integrated health management and how individuals can better understand their health from a more comprehensive perspective through his talk titled “Restoring Health At The Core”.

A live Q&A session also allowed participants to engage with health experts and gain ideas on how to turn their “health awareness” into proactive “health management”.

Reflecting on SURE-i’s journey and its latest Asia Record recognition, Dr Calvin Lim Fook Loong said the milestone reinforces the company’s long-term commitment to helping people take a more proactive approach towards their health.

“We hope that SURE-i will be more than just a health brand. We want to be a long-term companion in helping people manage their health. Good health is not achieved in a single day; it is a choice we make throughout our lives. The recognition from Asia Record is an important milestone for SURE-i as we continue building an integrated health management ecosystem for the future,” said Dr Calvin Lim Fook Loong.

SURE-i Expands Research Collaboration to Take NPQ Plus Clinical Research Into a New Phase

Beyond organising health education and healthcare activities for the public, SURE-i continues to foster clinical research collaborations to enhance its science-guided health management solutions.

As part of its 12th anniversary celebration, SURE-i signed a Memorandum of Understanding (MOU) with UCSI University for a clinical research collaboration on NPQ Plus, SURE-i’s “Cell Restoration Formula”, to further advance health research and development.

Dr Jack Tan Chung Keat, Associate Professor at UCSI University and a researcher specialising in healthy ageing, represented the university at the signing ceremony.

His research team has conducted related clinical studies covering areas such as skin health, antioxidant status and fatigue symptoms.

This collaboration reflects SURE-i’s commitment to fostering research partnerships and science-based development. By working alongside academic and professional institutions, SURE-i hopes to establish a stronger research foundation for developing health management solutions.

Dr Calvin Lim Fook Loong explained that health management cannot rely solely on market trends or consumer needs; it also requires professional knowledge and continuous research as a foundation.

All these efforts serve the purpose of helping people understand their bodies better, rather than simply seeking a cure after health problems arise.

Understanding our bodies, managing health proactively and making better health choices are the foundations of long-term health management.

SURE-i will continue to foster collaborations with universities, healthcare institutions and professionals to strengthen the foundations of integrated health management.

As SURE-i enters its 12th year, the brand will continue to carry forward its “Live Well Together” philosophy and work with the public, professionals and partners to make health management more accessible to everyone.

The recognition by Asia Record as “Asia’s Leading Integrated Preventive Health Ecosystem 2026” marks another milestone in SURE-i’s journey as it continues to strengthen its integrated approach to preventive health and long-term wellness management.

About SURE-i

Founded in 2014, SURE-i is a brand that develops health management solutions that integrate Traditional Chinese medicine, Western medicine and natural therapies.

It is an integrated health and wellness management platform centred around providing health and wellness products, professional health consultation, health education and research collaborations.

SURE-i collaborates with professional institutions, health experts and academic organisations to advance its health management initiatives.

Today, SURE-i has developed core health solutions including metabolic syndrome management, allergy and immune system regulation, gut and digestive health regulation, eye health care, women’s health and wellness, and men’s health and wellness.

These provide comprehensive and long-term health support for individuals across different stages of life with varying health needs.

Over the years, SURE-i has continued to strengthen its presence in the health and wellness sector through the development of its health management solutions, professional resources, health education and research collaborations.

Moving forward, SURE-i will continue to integrate professional, educational and research resources for more people to adopt integrated health management in their lives, building on its recognition by Asia Record as “Asia’s Leading Integrated Preventive Health Ecosystem 2026”.

For further information about SURE-i and its integrated health and wellness management solutions, please visit www.sure-i.asia.

For further information about Asia Record, please visit www.asiarecord.com and www.theAsiaRecords.com.

BATU CAVES, SELANGOR, 28 September 2026 – Pan Heong Restoran, a well-known dining destination in Batu Caves with a history spanning more than 38 years, has officially been recognised by Asia Record for its remarkable achievement involving one of Cantonese cuisine’s most familiar comfort dishes, Wat Tan Hor.

The restaurant was officially presented with the Asia Record title:

“Most Wat Tan Hor (Cantonese-Style Fried Flat Rice Noodles with Egg Gravy) Sold by a Single Restaurant Outlet in 2025”

The recognition celebrates the significant number of plates of Wat Tan Hor sold by Pan Heong Restoran from a single restaurant outlet throughout 2025, reflecting the enduring popularity of a dish that has become closely associated with the restaurant.

The Asia Record recognition was officially presented on 28 September 2026 at Pan Heong Restoran in Batu Caves, Selangor.

A Signature Dish That Keeps Customers Coming Back

Wat Tan Hor, sometimes known as Cantonese-style fried flat rice noodles, is a familiar dish across Malaysia. Flat rice noodles are cooked to develop their characteristic aroma before being covered with a smooth egg gravy and accompanied by complementary ingredients.

While the dish can be found at many Chinese restaurants and eateries, Pan Heong Restoran has built a particularly strong following for its interpretation.

For the restaurant, Wat Tan Hor is more than another item on the menu. Over the years, it has developed into one of Pan Heong Restoran’s signature dishes, drawing regular customers as well as diners who travel to Batu Caves specifically to experience the restaurant’s food.

The record achieved in 2025 demonstrates the scale of that following. Rather than measuring sales across multiple branches, the Asia Record title specifically recognises the number of Wat Tan Hor sold through a single restaurant outlet, making the achievement a reflection of sustained customer demand concentrated at one location.

38 Years of Serving Generations of Customers

Established on 3 June 1988, Pan Heong Restoran has been serving customers for more than 38 years.

Behind the restaurant is its founder, Datuk Tnah Boon Chong, whose journey in the food business has been shaped by a straightforward principle: serve food that customers will want to return for.

Over nearly four decades, Pan Heong Restoran has grown from a local dining establishment into a familiar name among food lovers, with generations of customers discovering and returning for its signature dishes.

Building that kind of reputation requires more than creating a successful dish. Consistency becomes increasingly important as customer numbers grow. The taste and dining experience that established the restaurant’s reputation must be maintained day after day and from one generation of customers to the next.

For Pan Heong Restoran, this consistency has become an important part of its identity.

A Local Restaurant Discovered by International Travellers

Pan Heong Restoran’s reputation has also travelled beyond Malaysia.

Over the years, the restaurant has welcomed many foreign visitors who seek out Pan Heong Restoran while travelling in Malaysia.

Notably, many of these international customers are independent travellers rather than visitors brought in through organised tour groups or tour buses. They make their own way to Batu Caves to dine at Pan Heong Restoran, discovering the restaurant through recommendations, online searches, social media and word of mouth.

For a restaurant operating from a single location, this organic international following is particularly meaningful. It reflects how Pan Heong Restoran’s reputation has extended beyond its immediate community, turning a long-established local restaurant into a food destination discovered by diners from different parts of the world.

Datuk Tnah said the Asia Record recognition is particularly meaningful after more than three decades of serving customers.

“Pan Heong has been here since 1988, and over the years we have seen generations of customers come through our doors. Today, we also welcome many visitors from overseas who find us and come here on their own. We are very grateful that something we started 38 years ago continues to bring people together through food. This Asia Record recognition belongs to our customers and our team, who have supported Pan Heong throughout this journey.”

Recognising the Power of a Single Dish

For Asia Record, the achievement highlights how a traditional dish can develop extraordinary commercial reach when supported by consistency and customer loyalty.

Dato’ KK Chua, Founder and Chief Adjudicator of Asia Record, said Pan Heong Restoran’s achievement is particularly meaningful because the record was generated from one restaurant outlet.

“A record is not simply about having a large number. We look at what that number represents. In Pan Heong Restoran’s case, the volume of Wat Tan Hor sold from a single outlet demonstrates remarkable customer demand and the lasting appeal of its signature dish. It shows how a traditional and familiar dish, when consistently prepared and supported by loyal customers, can become part of a restaurant’s identity. Asia Record is proud to officially recognise this achievement.”

The recognition also highlights an important part of Malaysia’s food culture. Some of the country’s most memorable restaurants are not necessarily built around elaborate concepts or constantly changing menus. Their reputations can be established through dishes that customers associate with a particular place, family or dining experience.

In Pan Heong Restoran’s case, Wat Tan Hor has become one of those dishes.

Preserving Familiar Flavours While Moving Forward

The restaurant industry continues to evolve as consumers discover food through social media, online reviews and recommendations. Yet Pan Heong Restoran’s achievement demonstrates that long-term customer loyalty remains one of the strongest foundations for a restaurant.

A signature dish becomes meaningful when customers remember it, recommend it and return to enjoy it again.

The Asia Record title therefore represents more than the quantity of Wat Tan Hor sold during 2025. It reflects the relationship between Pan Heong Restoran and the customers who have continued to support the restaurant throughout its 38-year journey.

For Datuk Tnah Boon Chong, the recognition also serves as encouragement for the restaurant to continue maintaining the standards that built its reputation.

“We appreciate this recognition, but what matters most is what happens after today. Customers come back because they have expectations of Pan Heong. We must continue working hard to make sure the food they enjoy today remains something they will want to come back for in the future.”

Making a Local Favourite Official

With the presentation of the Asia Record recognition on 28 September 2026, Pan Heong Restoran adds a new chapter to a story that began on 3 June 1988.

Its record for the “Most Wat Tan Hor (Cantonese-Style Fried Flat Rice Noodles with Egg Gravy) Sold by a Single Restaurant Outlet in 2025” places measurable recognition behind something its regular customers have demonstrated through their continued patronage: the enduring popularity of Pan Heong’s Wat Tan Hor.

From a familiar Cantonese noodle dish to a signature favourite enjoyed by local customers and independent international travellers alike, Pan Heong Restoran’s achievement demonstrates how consistency, customer loyalty and a memorable plate of food can build a lasting culinary identity.

More than 38 years after Pan Heong Restoran first opened its doors, that journey reached another milestone on 28 September 2026 with its official recognition by Asia Record.

For More Information

For more information about Asia Record, please visit www.asiarecord.com and www.theAsiaRecords.com.

For more information about Pan Heong Restoran, please visit the restaurant’s official Facebook page.

The message usually shows up dressed to impress, a WhatsApp text or an email announcing that your company has been “specially chosen by our experienced judging panel” for a leadership honour you never applied for. The flattery lasts about ten seconds, right up until you hit the fine print: a mandatory RM8,000 to RM30,000 package that buys you a gala table, a trophy, and a half-page write-up in a publication nobody reads outside the ballroom.

That’s the reality of the business award landscape today, part genuine industry benchmark, part commercial machine built to monetise founder pride. Win the right recognition and you can unlock real value: sharper media coverage, stronger investor confidence, tender eligibility, and easier conversations when hiring senior talent. Chase the wrong one, and you’ve simply burned budget while quietly signalling to the banks, procurement officers, and investors who’ve seen this game before that you’re the type of company that pays for praise.

This guide is here to help you tell the two apart before you commit a single ringgit or a single working hour in 2026.

Why Business Owners Still Chase Recognition

Before picking apart the red flags, it’s worth acknowledging that the appeal isn’t purely ego. A credible entrepreneur award malaysia in Malaysia can deliver measurable commercial upside:

• Credibility with financiers and investors, where third-party validation carries genuine weight during loan applications, grant reviews, or funding pitches.
• Stronger talent pipelines, since award-recognised companies read as more stable and appealing to job seekers scanning your careers page.
• Real media exposure, particularly when the win is accompanied by editorial coverage rather than a paid advertorial dressed up as a news feature.
• An edge in tenders and procurement, especially with multinational clients or government-linked panels that give weight to verified accolades.
• A morale lift for your team, giving employees something concrete to point to after a hard year of building the business.

The complication is that the awards industry here has scaled fast enough that legitimate and predatory organisers now sound almost identical, the same congratulatory tone, the same polished PDF, the same confident claim of “national recognition.” That resemblance is exactly why due diligence matters more heading into 2026 than it ever has.

The Pay-to-Play Problem: How to Spot It

Let’s be direct about this. A sizeable portion of the business award Malaysia ecosystem runs on a simple formula: sell the recognition, skip the real evaluation. These organisers profit from application charges, mandatory gala seating, sponsorship bundles, and “media feature” add-ons, not from any genuine scrutiny of your business.

A reasonable administrative fee to cover judging and event logistics isn’t inherently a problem. The issue starts the moment payment determines whether you “win,” how prominently your win is featured, or which category you land in. If the trophy only shows up after you agree to a RM15,000 table purchase, you haven’t earned an award or you’ve bought one.

Red Flags to Check Before You Respond

Run every award invitation through this list before your team spends another hour on a submission.

• A “you’ve been shortlisted” message before you’ve applied for anything. This is the clearest tell of all. Genuine award bodies don’t pre-select winners from a purchased contact list.
• Compulsory high-cost table purchases. If your “winner” status is contingent on buying a gala table or sponsorship tier, judging and payment have effectively merged into one transaction.
• No named, independent judging panel. Trustworthy programmes disclose who evaluates entries and their credentials. A vague reference to a “proprietary evaluation methodology” should raise your guard.
• Fuzzy, unmeasurable criteria. Phrases like “business excellence” or “visionary leadership” with no scoring rubric behind them tell you nothing about how a winner is actually chosen.
• Zero independent verification. Financial figures, growth claims, or impact statements are accepted without any supporting documentation or cross-checking.
• An excessive number of micro-categories. Awards with dozens of hyper-specific titles are often structured so nearly everyone who applies walks away with something to justify the fee.
• No traceable past winners. If previous recipients can’t be found on LinkedIn or in credible, non-sponsored press, treat the programme as unproven.
• Aggressive upselling with manufactured urgency. Repeated calls pressuring you to “confirm your slot before it’s gone,” bundled with logo packages unrelated to actual judging, is a sales funnel wearing an accolade’s costume.
• Ambiguous usage rights. You should know precisely what you’re allowed to call yourself afterward “winner,” “finalist,” and “recipient” are not interchangeable, and some organisers even charge extra to license their logo.

Credible Recognition Platforms Worth Considering in 2026

No single business award Malaysia programme fits every company, eligibility, judging methodology, and commercial relevance vary considerably. Always confirm current-year rules, fees, and criteria directly with each organiser, since details shift annually.

SOBA

Star Outstanding Business Award. Run by Star Media Group (The Star), SOBA is among the most established SME recognition platforms in the country, typically segmenting applicants by turnover tier so smaller companies aren’t judged against far larger ones. Its judging draws on industry and trade association involvement, and a strong showing here translates into mainstream domestic media visibility and credibility with local suppliers, distributors, and retail partners. It suits Malaysian SMEs with a clear, numbers-backed growth story.

Golden Bull Award

One of the longer-standing SME recognition programmes locally, organised through Nanyang Siang Pau in collaboration with SME and enterprise development bodies. Its methodology leans heavily on financial performance, year-on-year growth, and governance structure — which immediately separates it from vanity mills relying on self-declared claims. Its presence across several Southeast Asian markets gives it useful cross-border weight if regional expansion is part of your plan.

EY Entrepreneur Of The Year (EOY) Malaysia

This sits in a different category altogether, it evaluates the entrepreneur’s journey and leadership rather than the company as a standalone product. Judging is conducted by an independent panel of senior business leaders and past winners, not EY staff, which removes an obvious conflict of interest. Winners may go on to represent Malaysia at the global EY World Entrepreneur Of The Year event. It’s the most selective option here and the least susceptible to pay-to-play dynamics, built for founders who’ve scaled meaningfully, not companies chasing a quick publicity hit.

Enterprise 50 (E50) Award

Backed by SME Corp Malaysia with professional-firm involvement, E50 specifically recognises fast-growing, unlisted Malaysian companies through verified financial submissions. Its government linkage lends institutional weight that purely media-driven awards often lack, making it particularly relevant for companies eyeing government tenders, grants, or a future Bursa Malaysia listing.

AsiaRecord

Not every defensible claim a Malaysian business can make comes wrapped in a gala trophy and some of the strongest ones are records, not rankings. AsiaRecord operates as a regional records and milestone verification platform, documenting claims such as being the first, the largest, the fastest, or the most extensive in a defined category, based on submitted evidence rather than a judging panel’s subjective scoring. If your business genuinely holds a measurable, checkable milestone, the widest outlet network in a specific segment, or the first company to launch a particular service locally, getting that claim verified through a platform like AsiaRecord gives you a citable, third-party-backed statement for PR and marketing, instead of an unverifiable superlative you simply wrote yourself. It’s not a substitute for a competitive business award, but it’s a legitimate complement when your differentiator is a hard fact rather than a subjective category.

Sector-specific and chamber-backed awards. Recognitions organised by established chambers such as ACCCIM, MICCI, or FMM, or by industry associations in sectors like manufacturing, technology, or sustainability, can carry genuine weight within their vertical even without wide public visibility. If your buyers are industry insiders rather than the general public, a narrower, credibly-judged sector award can outperform a bigger, generic gala.

Comparison Summary: Matching the Platform to Your Business

The Due-Diligence Checklist Before You Apply or Pay

Even the credible names above deserve annual scrutiny, since organisers, fee structures, and judging panels can shift year to year. Work through this checklist before your team prepares any submission.

• Check company registration. Search SSM (Companies Commission of Malaysia) records to confirm the organising entity is a legitimately registered company with a genuine operating history, not a shell formed a few months prior.
• Ask who’s judging. A legitimate organiser readily shares judge names and credentials. Hesitation or a non-answer is your cue to walk away.
• Verify past winners independently. Search LinkedIn and Google News for previous recipients and confirm coverage exists outside the organiser’s own marketing channels.
• Request a full cost breakdown upfront. Ask directly whether winning is contingent on any purchase, gala tickets, sponsorship packages, certification, or logo licensing fees.
• Confirm usage rights in writing. Know exactly what you can call yourself, on which materials, and for how long.
• Consult your industry peers or chamber of commerce. Established business owners in your sector usually know within seconds whether a given award carries real weight.
• Check the audience, not just the guest list. A packed ballroom isn’t automatically valuable, ask whether actual customers, procurement decision-makers, investors, or media will be present.
• For milestone or “first/largest/fastest” claims, insist on documented verification. Rather than printing a self-declared record on your own marketing collateral, a platform such as AsiaRecord that requires supporting evidence before certifying a claim carries far more credibility with customers and journalists alike.

Calculating the Real ROI

Don’t judge an award by how impressive the trophy looks in reception. Judge it by what genuinely changed in your business afterward. The full cost of participation is almost always larger than the headline entry fee:

Total Award Investment=Entry Fee+Preparation Time Cost+Gala/Event Cost+PR and Activation Cost

Avoid crediting every new enquiry to the award. Use more reasonable attribution methods instead:

• Track a dedicated “award campaign” landing page or unique enquiry code.
• Ask new customers directly how they discovered you.
• Monitor proposal win rates and branded search volume before and after the announcement.
• Record qualified recruitment applications and media mentions linked to the recognition.

If a RM20,000 investment in entry, table, and promotion produces no verifiable leads, no media coverage, and no measurable brand lift beyond a company Instagram post, the ROI is effectively negative, no matter how good the trophy looks on the shelf.

Activating the Win (The Trophy Is Only Raw Material)

Winning is only half the equation. The real value comes from how you distribute it:

• Publish a factual, specific announcement: like category, organiser, year… rather than an inflated claim.
• Add the recognition to proposals, tender documents, and company profiles.
• Brief your sales team with approved wording for client conversations.
• Use the achievement in recruitment advertising and on careers pages.
• Pitch a genuine business story, not just a trophy photo, to relevant media outlets.

When You Should Not Enter

Sometimes the most commercially sound decision is to walk away. Skip an award when it’s unrelated to your target market, the cost is disproportionate to any realistic return, the criteria are vague, or you can’t produce solid evidence to support your submission. Don’t enter simply because a competitor did. And never let a trophy substitute for a weak business foundation, recognition can’t fix poor cash flow or unreliable delivery, and public exposure may simply draw more attention to those gaps.

Our Conclusion

Heading into 2026, treat every business award Malaysia invitation with the same discipline you’d apply to any other line item in your marketing or business development budget. SOBA, the Golden Bull Award, EY Entrepreneur Of The Year Malaysia, the Enterprise 50 Award, and evidence-based verification platforms like AsiaRecord remain credible starting points precisely because they publish standards, involve independent verification, and have track records you can check outside their own marketing materials but each serves a different objective, so match the platform to your actual stakeholders rather than chasing prestige for its own sake.

The practical rule is simple: enter an award only when the credibility of the platform outweighs the cost of participating and when you already know exactly how the win will support revenue, talent, or strategic relationships. If you can’t answer that before you submit, save the budget and let the vanity award mills chase someone else’s inbox.

Read more about 100MIYE by Entrepreneur Insight to see how this platform highlights top young business leaders and personal brand excellence in Malaysia.