Founder of Farm Fresh


Loi Tuan Ee, the founder of the Holstein Milk Company and Farm Fresh had previously run a carton packaging company that served factories and had zero experience in the agriculture business when he decided to jump into the deep end of the pool.

Farm Fresh is probably the only milk company that sells fresh milk. Most of the other milk brands use reconstituted milk, milk powder or solids. And if they didn’t, they add preservatives to their products. It’s no easy task, of course, to offer milk fresh as it goes bad quickly without the usual preservatives.

Today, Farm Fresh produces about one million bottles of milk a day. The 100 cows they had in 2009 have grown to 3,200 and are kept in two farms — one in Kota Tinggi, Johor, and the other at Muadzam Shah Cattle Research and Innovation Centre in Pahang, which was set up in 2014 with the assistance of the people from the East Coast Economic Region (ECER) and Mardi (Malaysian Agricultural Research and Development Institute).



Founder and Managing Director
La Juiceria


Anabelle Co-Martinent is an entrepreneur who’s passionate about spreading healthy lifestyle trends to all Malaysians. As a juicing advocate, she started an online business, which later turned into 14 La Juiceria Detox Bars around the Klang Valley. Her latest venture is the establishment of a healthy café called Goodness Greens at Taman Tun Dr Ismail.  She has worked across different segments – from enterprise, SME to consumers – covering channel strategies from Distributors, to commercial and retail channels. This includes short training stints for Air Asia, Digi and Hong Leong Capital before venturing into radio media BFM 89.9 producing shows that covered businesses and entrepreneurship. As of February 2016, Anabelle and team achieved another milestone and success with La Juiceria being the first and only cold-pressed juice to be certified HALAL by JAKIM (Jabatan Kemajuan Islam Malaysia).



Director of Special Projects



Raymond has more than 18 years in the F&B and entertainment industry.He started off his career as waiter in a hotel coffee house harboring great dreams to eventually owning his own cafe.Through unfortunate events, Raymond had to face bankruptcy at the age of 23 and with great grit and determination, turned his life around eventually to own and operate 8 cafes 7 years later.Raymond and his partner in crime/ wife joined espressolab when the company is embarking on an aggressive regional expansion plan. His job role is in strategic projects and special operations.

espressolab Asia Pacific Sdn Bhd was founded in July 2011 and is a wholly owned Malaysian brand.Within 5 years, espressolab has grown to be the premiere integrated specialty coffee company that sources coffee beans from all around the world, roast the beans locally, offers professional barista training and café management, trade in coffee equipment and operate corporate owned outlets as well as licensing models.

Espressolab’s corporate customers include Khazanah Nasional Bhd, Nestle, Microsoft, Porsche, Google, Paypal, British American Tobacco and BMW.Espressolab currently has over 20 locations in Malaysia and Singapore and expects to grow another 100 outlets over the next few years.