What is Google Analytics and How It Can Help Your Business

If you’re looking to expand and grow your business (I mean who wouldn’t right?) on the internet, you should definitely be using Google Analytics.

Google Analytics is a Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. And with the new Google Analytics, marketers now don’t need to do the work with Google Analytics pointing you to key insights on the Assistant screen.

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Image:Kissmetric

Google Analytics generates detailed statistics about a website’s traffic and traffic sources as well measures conversions and sales. It also provides you insights like who is visiting your site, how they are getting to your site, what they are looking for, how are they using your site, and how to keep them coming back.

It’s the most widely used website statistics service.With a Google account, you can easily start Google Analytics to retrieve data for you. The basic service is free of charge and a premium version is available for a fee.

Google Analytics is one of the top, most powerful tools out there for monitoring and analyzing traffic on your website. It gives you an enormous amount of information about 

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And recently with the new AI (automated insight) too, Google has also made it easier for Google Analytics users to find the important trends in their data.

Using machine intelligence, it collects raw data and turns it into comprehensible information in language you can read. Google Analytics can find trends efficiently, automatically provides actionable insights and let users to see the trends in five minutes what might have taken hours to discover previously.

With the updated Google Analytics, website and app owners will get to immediately see whenever they get an increase of users and its origin. For example, if your website or app had a sudden jump in new users, Google Analytics will highlight that and tell you where those new users came from. It can also tell you which products had the biggest rise in sales, let’s say if you have an online business.

The new Google Analytics can even offer recommendations and tips that’ll help any user improve their Google Analytics data collection. What’s more, it gets smarter day by day depending on their usage and feedback.

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Now, the new feature in Google Analytics is already available on the Android and iOS where you’ll be able to see automatically generated insights in the Assistant screen. The web version of Google Analytics, meanwhile, it’s still under development for but it should be out really soon.

Now, both small and big businesses, websites and app developers can now get important insights instantly using the mobile version of Google Analytics. 

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