So we know it takes a good product, a reliable brand and few good marketing strategies to sell but beyond those facts and figures lie a grey area that can be skewed to work in our favour if we were to understand consumers’ needs and wants. In short, it’ll be great for businesses to do a little studying on consumer psychology. We have pieced together some tips to look into when studying your consumer and we suggest that you do read or look up journals, book or throw in an observation or two to learn more.
Pic from Uber Flip
Internet economy, as we term it is booming, but if you and your competitor are vying for businesses online, chances are you are competing to attract the same demographic who probably shares similar psychographics.
Don’t expect consumers to fall for your brand just because you are fresh and new. They may seek but they may not stay. So pay attention to the colours, words and images (still or moving) to tell a story about your product. Once you get their attention, it depends on the creativity of your sales and marketing team to draw up attention grabbing promos, sharing or content without spamming them on a daily basis.
Number of visitors matter particularly, if they are organic visitors. Don’t hesitate to splurge on social media marketing to increase your brand presence and do pay attention to the traffic that get diverted to your website. There are so many website that are probably offering the same thing you are so consumers will probably click on sites that appeal to them the most at first search so get those search engine optimization exercise going while beefing up your site and social media with attractive content.
Go viral with ad campaign or videos
You may not be an emotion-based business but emotions certainly play a big role in persuading consumers. Sometime your viral campaign need not be directly related to your brand. If you have noticed ad campaigns that go viral in Thailand and India, they are not usually directly related to the sponsor company but these ads keep audiences engaged from start to end and it does pique their interest to learn who produced these ads or viral videos. Petronas and TNB used to have similar concept during festive seasons but you don’t really have to limit your campaign to special dates.
To be or not to be cheesy
This is something we found online on a content and traffic creation site called Quick Sprout and thought it was pretty neat advise. So Quick Sprout is saying businesses should really put themselves in the shoes of their customers to gauge if they like what they see or hear. They gave some interesting tips on how to save your brands from Internet trolls.
- Be honest within the organisation – let your team provide honest feedback
- Collect feedback from different audiences – Don’t just aim the Internet Generation but see how you can relate to others as well.
- Test your brand and products with a focus group – choose a group that you trust and get their honest opinion about your brand, products or services
- Remember what your audience needs are – If you targeting an older generation, you can be a little cheesy with your advertisements but Internet Generation may end up trolling it so judge your demographic wisely.
*Text by R.S. Kamini