Lazada M’sia revitalizes WECOMMERCE 2019

Lazada Malaysia’s annual flagship seller summit returned this year as WECOMMERCE 2019, as the nation’s leading eCommerce platform reported a staggering ninety seven percentgrowth in new sellers on the platform since Lazada’s last seller conference in September 2018, with the highest growth seen from Kelantan one hundred and thirty seven percent, Labuan one hundred and twenty one percent and Kedah one hundred and sixteen percent.

The one-day summit was held at the Malaysia International Trade and Exhibition Centre (MITEC) and attended by over 2,000 participants. The launch of WECOMMERCE 2019 was officiated by Pierre Poignant, Chief Executive Officer of Lazada Group.

(left to right) Diana Boo, Chief Marketing Officer, Lazada MalaysiaLeo Chow, Chief Executive Officer, Lazada Malaysia; Lazada seller Afifah Ramlee (Tudung Murah); Lazada seller Satish Raguchandran (Russell Taylors); Lazada seller Chun Siew (Pherotools); Pierre Poignant, Chief Executive Officer, Lazada Group; Lazada sellers Brijesh Ratnani and his siblings Rishi Ratnani, Kanchan Ratnani and Vandana Ratnani (Rams Home Decor); Shah Suriye Ruben, Senior Vice President, Lazada Malaysia and Kevin Lee, Chief Business Officer, Lazada Malaysia at the launch of the Lazada WECOMMERCE 2019 leadership summit. 

“Lazada is committed to uplifting communities through eCommerce by providing our sellers with the best technology, tools and knowledge to accelerate the growth of their businesses and the digital economy. We believe that by creating opportunities and reducing barriers for businesses to flourish, we can build a robust eCommerce ecosystem for the future,” said Leo Chow, Chief Executive Officer, Lazada Malaysia.

The summit brought together retail and eCommerce experts, global traders, sellers and entrepreneurs around the region to share best practices, upskill themselves through analytic tools and training, network for business matching opportunities and discover New Retail concepts to stay ahead of the ever-evolving consumer demands.

Participants met with traders and suppliers from ASEAN, China, Japan, Australia and New Zealand to discuss their business needs, saw sneak peeks of upcoming outfits from Malaysian designers, previewed make-up through Augmented Reality mirrors, and also shopped for their favourite snacks at a futuristic cashless mart among other activities.

Tapping into Lazada’s extensive global cross border network, Lazada is able to connect Malaysian entrepreneurs with traders and manufacturers. This helps sellers become more competitive and decreases product saturation in the market by offering consumers more assortment and value for their ringgit. Direct access to traders creates more diversity in price points as cost is reduced by removing intermediaries. 

Business matching also allows Malaysian sellers to build their own brands by getting unique products of their own design made by manufacturers. As more relationships are built, a community is formed, and creates networks teeming with opportunities along supply chain for eCommerce supplying industries.