The inaugural INSKEN (the National Entrepreneurship Institute) Global Marketing Summit 2017 which opened today saw an illustrious panel of speakers taking to stage to share on their entrepreneurial journey.

The event was organised alongside TERAJU – the Government’s Bumiputera Agenda Steering Unit).

Insights into topics such as “Becoming a successful leader” by Kevin Gaskell who is former Managing Director of Porsche, BMW and Lamborghini was enlightening. He dispensed various nuggets of information on his fascinating journey of turning around Porsche and also advised the audience to chase their dreams.

Jonathan Yabut, winner of Apprentice Asia meanwhile spoke on “Making That Pitch”.

“Lessons from Starbucks” presented by Co-Founder of Starbucks Zev Siegl traced the inception of the company from humble beginnings to what it is today – a worldwide coffee chain.

The convention ended on a high note with Peter Draper, former Marketing Director of Manchester United Football Club: “Selling Your Brand to the World”.