Notice something different on Facebook when you open it?
On June 9th, Mark Zuckerberg announced Facebook’s launch of 360 photos by sharing a 360-view from the World Trade Centre and it already has more than 70,000 shares.
Andy Huang, the Product Manager of Facebook explained that photos became one of the main ways for people share their experiences with their friends and the world.
We couldn’t agree more. Our previous posts on Entrepreneur Insight have strongly asserted that visuals play a crucial role in every single aspect of our lives as imagery captures our attention far better than fonts.
And we absolutely love Facebook 360 photos! Just imagine, you don’t even have to trouble yourself taking multiple shots but just one panoramic shot that easily tells a story to your audience.
Let’s see how Facebook’s photo breakthrough is a game-changer for you as well.
Vivid experience and behind-the-scenes access
Constant engagement is the key to keeping your audiences.
Unlike the traditional photo, you can now engage better and attract more followers with your photo story-telling as everyone can now experience the moments you share in 360 as if they were actually there with you.
What we think that will make a 360 photo stands out compared to a 360 video is its ability to be able to capture a standstill, perfect candid shot as well as the atmosphere and emotions surrounding that moment.
As Facebook described, you can now offer your followers behind-the-scenes access and we see this as a great way to increase your followers’ interest and engagement to your enterprise. Check out Mark Zuckerberg’s profile for the immersive 360- inside-view of the Supreme Court of the United States taken by The New York Times.
Zero skill and cost
Any John and Jane Doe with minimal photography skill can easily take a panoramic photo. Unlike the 360 video, filming it requires a set of tools and techniques.
It’s simple. You take a panorama with your phone. You can also do this with a 360 photo app or camera. And once your shot is taken, you just post in on Facebook like you would for a normal photo. Facebook will then convert it to an immersive 360 photo that people can explore, providing a similar experience to Facebook 360 videos.
For a marketing strategy, it’s also cheap. We won’t say it’ll be at a zero cost because you would still need a smartphone that comes with a camera and allows you to take a panorama. And pretty much every iPhone and Android has the panorama mode in its camera settings.
*Text by Chris Tan
*Images by Facebook